Marketing > Social Media Marketing
7.5 h
£14.99 Free
Become a Social Media Marketing Expert: Strategy, Ads & Management
What you will learn:
- Develop winning social media strategies aligned with business objectives.
- Master content creation, scheduling, and automation techniques across major platforms.
- Run and analyze high-performing Facebook and Instagram ad campaigns.
- Build and manage engaged online communities, handling customer interactions with professionalism.
- Understand and implement SEO principles within your social media strategy.
- Mitigate risks and resolve crises effectively while maintaining brand reputation.
- Learn to work with influencers and measure the success of your campaigns.
- Utilize analytics tools to track, measure, and interpret key performance metrics.
- Craft a compelling professional portfolio to showcase your expertise.
- Stay up-to-date with legal and ethical standards in social media marketing.
Description
In today's hyper-competitive digital landscape, mastering social media is no longer optional—it's essential for business success. This intensive course empowers you to transform your social media presence, from crafting compelling content to running lucrative ad campaigns. Whether you're a student, entrepreneur, freelancer, or career-changer, our program is designed to provide you with the up-to-date skills and practical knowledge needed to thrive in the evolving social media environment.
Course Objectives: We go beyond basic social media strategies. You'll learn to develop a robust social media marketing plan aligned with your business goals, execute winning ad campaigns on platforms like Facebook and Instagram, analyze key performance indicators, and use your findings to adapt and optimize your approach. Master effective communication techniques to build a highly engaged community and navigate crises with confidence.
Why This Course? Social media is fundamental to modern business. From startups to global corporations, organizations need skilled professionals to manage their online presence. This course fills that demand, equipping you with the modern tools and cutting-edge techniques used by top marketers today.
What You Will Gain:
- A clear understanding of how to formulate and implement a comprehensive social media strategy.
- Expertise in creating engaging content across all major social platforms.
- Proficiency in utilizing scheduling tools, analytic dashboards, and automation software.
- The ability to run high-performing ad campaigns with optimized budget allocation.
- Skills in managing online communities and resolving customer issues promptly and effectively.
- Guidance in developing your personal brand and crafting a professional portfolio to showcase your abilities.
Career Impact: This course isn't just theory; it's a hands-on experience. Through practical projects and real-world applications, you will build your confidence, create a portfolio, and earn a certificate to boost your resume. Whether your goal is a career in social media management, digital marketing, freelancing, or entrepreneurship, this course provides a launchpad to success in today's competitive job market. Join us and step into the future of digital marketing!
Curriculum
Mastering Social Media Marketing & Management
This introductory section sets the stage by providing a foundational overview of social media marketing, covering its definition, key benefits, and potential challenges. It includes lectures on the course’s structure and overall learning objectives. The introductory lecture provides context and sets the tone for the entire course.
Introduction to Social Media Marketing
This section delves into the core principles of social media marketing, including a deeper look into the definition of social media marketing, outlining its numerous benefits and associated challenges. Lectures cover these essentials, setting the groundwork for the remainder of the course.
Overview of Major Social Platforms
Explore the unique features and marketing potential of leading social media platforms. Lectures provide an essential overview of Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Snapchat, and TikTok, equipping you with the knowledge to choose and utilize the best platforms for your marketing efforts. Each lecture provides platform-specific insights and strategies.
Social Media Strategy and Planning
This section guides you through the process of developing a robust social media strategy. Lectures cover setting SMART goals, target audience identification, competitor analysis, and building a comprehensive marketing plan, laying the foundation for successful social media campaigns.
Branding and Content Creation
Learn the art of creating engaging and consistent brand content. Lectures explain how to craft a distinct social media brand identity, use content creation tools (such as Canva), develop a style guide, and write effective captions that resonate with your audience. This section provides practical techniques and tools for creating high-quality content.
Content Calendar and Scheduling
This section focuses on the planning and organization of your content. Lectures emphasize the importance of using a content calendar and outline effective ways to plan posts, and using scheduling tools such as Buffer, Hootsuite, and Later for efficient content management.
Visual Content & Storytelling
Focuses on creating compelling visual content for social media. Lectures delve into best practices for photos and videos, the importance of live video, and how to leverage Stories, Reels, and Shorts to maximize engagement.
Social Media Advertising Basics
This section covers the essentials of paid social media advertising. Lectures provide an introduction to paid ads, explain the Facebook and Instagram Ads Manager, and cover budgeting and A/B testing for optimization. You'll learn to effectively manage and analyze ad campaigns.
Influencer Marketing
Explore the world of influencer marketing. Lectures define influencer marketing, provide guidance on finding and collaborating with influencers, and demonstrate how to measure the return on investment of influencer campaigns.
Community Management
Learn best practices in community management and customer service. Lectures cover the importance of responding to comments and direct messages, handling negative feedback, and building a thriving online community, providing essential skills for maintaining positive online relationships.
Analytics and Reporting
Learn to track your social media performance and interpret key metrics. Lectures cover essential metrics (reach, engagement, CTR, conversions), platform insights tools (Meta and Twitter Analytics), and the creation of compelling monthly reports.
Social Media Management Tools
Explore various social media management tools. Lectures cover social media dashboards, scheduling and automation tools, and monitoring and listening tools, enabling you to streamline your workflow and enhance efficiency.
SEO and Social Media Integration
This section bridges the gap between SEO and social media marketing. Lectures delve into SEO fundamentals for social media, keyword and hashtag strategies, and cross-platform optimization.
Crisis Management & PR on Social
This critical section teaches you how to identify and manage crises effectively. Lectures cover identifying and managing social media crises, crafting public apologies, and implementing brand recovery techniques. You'll learn essential crisis management strategies for mitigating damage to your online reputation.
Social Media for Customer Service
This section explains how to use social media for effective customer service. Lectures cover social media as a support channel, creating support scripts, and establishing escalation procedures for efficient and responsive customer support.
Running Campaigns and Contests
Learn how to plan and execute engaging social media campaigns and contests. Lectures cover planning social media campaigns, creating engaging contests, and adhering to legal and ethical considerations.
Trends, Memes & Viral Marketing
Explore the world of viral marketing by learning how to identify and utilize trending topics and memes. Lectures discuss leveraging trends responsibly, creating shareable meme content, and understanding the elements of virality.
Social Media for Different Niches
Discover how to adapt social media strategies for various business types. Lectures cover strategies for e-commerce, services businesses, freelancers, non-profits, and educational institutions, offering specialized guidance for diverse sectors.
Legal & Ethical Guidelines
This essential section outlines the legal and ethical considerations in social media marketing. Lectures cover copyrights, fair use, user-generated content, disclosures, FTC guidelines, and platform terms and community guidelines.
Career Paths in Social Media
Explore various career paths within social media marketing. Lectures examine different roles (manager, strategist, analyst), portfolio building, and the advantages and disadvantages of freelancing, in-house, and agency work.
Final Project & Certification
This culminating section involves a final project that combines your acquired skills to build a social media strategy for a given brand. It also covers presentations and a course review and certification exam.
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