Marketing > Content Marketing
18.5 h
£54.99 Free for 0 days
Six-Figure Copywriting: Master Persuasive Writing
What you will learn:
- Master persuasive writing techniques to boost sales and audience engagement.
- Learn advanced copywriting strategies and content marketing techniques.
- Develop effective content marketing plans from start to finish to convert leads into customers.
- Utilize proven psychological principles to effortlessly influence purchasing decisions.
- Create impactful copy for various marketing materials, including ads, emails, and landing pages.
- Identify and avoid common copywriting and content marketing pitfalls.
- Master the art of crafting powerful and attention-grabbing headlines.
- Learn how to replicate the success of high-performing ad campaigns.
- Create compelling YouTube titles to enhance click-through rates.
- Master the art of writing persuasive body copy that converts.
Description
Transform your marketing with the power of persuasive writing!
Elevate your copywriting skills and unlock six-figure potential with this comprehensive online course. Led by a Fortune 100 expert and Kellogg MBA, you'll learn a proven framework for crafting compelling copy that converts leads into paying customers. This isn't just theory; you'll dissect successful ads, analyze real-world case studies, and develop practical skills to write high-converting content for all stages of the marketing funnel.
This course goes beyond the basics, providing a deep dive into various copywriting formats, including ad copy, email marketing, landing pages, YouTube titles, and more. You'll master headline writing, body copy construction, and psychological triggers to maximize impact. We'll explore both B2B and B2C strategies, enabling you to tailor your approach for any audience.
By the end of this program, you'll be able to:
- Develop a robust content marketing strategy aligned with your sales funnel.
- Write persuasive copy that resonates deeply with your target audience and moves them to action.
- Nurture leads effectively and guide them towards becoming loyal customers.
- Craft high-performing ads for multiple platforms, including LinkedIn and beyond.
- Master the art of writing attention-grabbing and persuasive headlines.
- Identify and avoid common copywriting mistakes that hinder your success.
- Emulate and adapt the successful strategies of top-performing ads.
- Create engaging YouTube titles that boost click-through rates (CTR).
- Utilize 35 proven headline formulas to generate more leads and sales.
- Write impactful body copy that reinforces your message and motivates conversions.
- Implement research-backed methods for both short-term sales boosts and sustainable long-term brand growth.
You will learn:
- A unique copywriting framework for creating high-impact marketing materials.
- How to integrate proven principles of marketing psychology into your writing.
- How to strategically map your copy to each stage of the customer journey.
- Numerous case studies and examples from various industries.
- Expert insights into building effective sales funnels.
This course is perfect for copywriters, marketing managers, entrepreneurs, content creators, and anyone who wants to use the power of words to achieve significant business results. Whether you're in B2B or B2C, this course will equip you with the skills and strategies to succeed.
Stop struggling to write copy that converts – enroll today and start writing your way to six-figure success!
Curriculum
Persuasive Copywriting
This section lays the groundwork for effective copywriting, starting with an introduction to the course and diving into core elements like body copy, headlines, and the use of 'magic words.' Students explore various frameworks such as Ogilvy's advice, automate cold emails, learn about ecommerce email marketing, and master headline writing using multiple techniques and formulas. The section also includes case studies, lessons on building a story brand, and practical exercises. It further delves into different types of copywriting, cashvertising strategies, and techniques for writing case studies, hooks, and copy for both short-term sales and long-term brand growth. It culminates in a focus on ad creation, evaluating copywriting through the ADPLAN framework, and writing the initial paragraph, supplemented by numerous examples and exercises.
My Framework For High-Level Copywriting
Here, a unique copywriting framework is introduced. It covers the stages of the copywriting funnel and incorporates various principles of marketing psychology, such as Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence. Students learn how to apply these principles practically, utilizing a workbook to enhance understanding and application of the framework. There is also an optional section on LinkedIn funnel campaign building.
Killer Copywriting Tips & Tricks
This concise section offers additional insightful tips and tricks to refine copywriting skills, focusing on persuasion and further enhancing the impact of written communication.
Email Copywriting
This section is dedicated to email marketing, providing six key tips and explaining them with detailed examples. Students will work through case studies, learn about measuring success, explore lists, strategies for obtaining emails from LinkedIn, and the nuances of promoting offers versus products. The use of Mailchimp with LinkedIn lead generation is also explored.
Direct-Response Copywriting
This section focuses on direct-response copywriting, covering demand generation content, journey mapping, and common mistakes to avoid. It delves into the art of creating engaging content, including emails and advice on avoiding common pitfalls in demand generation, along with an exploration of insider secrets for public relations and event content.
Website Content Writing - Shopify Plus Case
This section uses a Shopify Plus case study to illustrate website content creation. It integrates the McKinsey framework, brand language, and content analysis, teaching students how to apply psychology to different industries. The REDUCE framework, soft content creation, blogging, stages of awareness, and the PAS formula are all explored through quizzes and exercises.
B2B Funnel Content Examples
This section provides examples of B2B funnel content, including buyer's guides, survey reports, webinars, and case studies. It emphasizes practical application and features exercises to solidify understanding.
Copywriting Case Studies
The focus here is on dissecting successful copywriting case studies, providing students with real-world examples to analyze and learn from. The PAS copywriting formula is explored in depth.
Outbounding
This section provides a comprehensive overview of Outbounding strategies.
Lead Nurturing Copywriting
This section delves into lead nurturing strategies, using the Salesforce 3-2-1 strategy as a framework and providing examples of how to nurture leads through different stages. It also covers strategies for white paper nurturing and nurturing leads after free trials.
Combining Direct & Brand Marketing
This section explores the convergence of direct and brand marketing, providing students with an understanding of how to effectively blend both approaches.
Profiting from Surprise
This section focuses on the element of surprise in marketing and how it can be used to boost profitability.
B2B Copywriting Mistakes
This section highlights common mistakes to avoid in B2B copywriting, helping students to refine their approach.
Other B2B Content Creation
This section covers various aspects of B2B content creation, including direct mail, industrial advertisements, public relations and event content creation, and different types of articles. It aims to provide a comprehensive overview of various content formats.
Appendix
A short appendix section.
Deal Source: real.discount