Master Product-Led Growth: A Silicon Valley Approach

What you will learn:

Product-Led Growth Strategies
Effective Product Marketing Techniques
Mastering Product Management for Growth
Innovative Growth Hacking Methods
Powerful Digital Marketing Strategies
High-Converting Email Marketing
Lead Nurturing Best Practices
Efficient Lead Generation Strategies

Description

Transform your product into a viral sensation and skyrocket your revenue with proven Product-Led Growth (PLG) strategies.

This comprehensive course, taught by a seasoned Silicon Valley marketing veteran with over a decade of experience across diverse companies (including Series A-D startups, Google-backed ventures, and major brands like Sony PlayStation), delivers actionable insights and cutting-edge techniques.

Dive into real-world case studies, practical exercises, and gamification secrets. You'll master the art of crafting compelling onboarding emails, building viral word-of-mouth marketing, optimizing conversion funnels, and much more. Learn to leverage marketing psychology to persuade users, design habit-forming products, and successfully transition from sales-led to product-led growth.

Discover how to:

Design engaging onboarding email sequences to boost user retention.
Ignite viral growth through word-of-mouth marketing and strategic partnerships.
Implement gamification to enhance user engagement and retention.
Optimize key conversion metrics throughout your product lifecycle.
Transform your product marketing strategy into a potent PLG engine.
Identify and fix critical weaknesses in your marketing funnel.
Successfully pivot from a sales-led to a product-led growth model.
Craft habit-forming user experiences that drive long-term engagement.
Master the art of persuasion to encourage product trial, purchase, and sustained usage.
Apply the principles of marketing psychology to create irresistible user experiences.
Expand your marketing reach and attract a larger audience.
Employ growth hacking techniques favored by Silicon Valley giants.
Dramatically improve your app's download and installation rates.
Generate significant buzz and conversation around your product.
Achieve faster revenue generation and accelerate business growth.
Apply industry best practices for sustainable Product-Led Growth.

Ideal for marketers, entrepreneurs, product managers, general managers, and anyone aiming to leverage PLG to elevate their business, whether B2B or B2C.

Stop just building products – start building empires. Enroll now!

Key Topics Covered: SaaS, SaaS Marketing, Software Marketing, App Marketing, Growth Marketing, Mobile App Marketing, Tech Marketing, Product Growth, B2B Marketing, B2C Marketing, Startup Marketing, Gamification, Product Management, Growth Hacking, Product Marketing, Digital Marketing, Marketing Strategy.

Curriculum

Product Led Growth

This section is a deep dive into the core principles of Product-Led Growth. Lectures cover email nurturing strategies, focusing on creating effective onboarding emails in two parts. You'll learn how to expand your top-of-funnel with free-to-play game examples. The section includes quizzes to check your understanding of key concepts. You'll also explore initial sign-up processes, AI product demonstrations, and strategies for avoiding annoying upfront information requests. The importance of visibility and gamification in driving PLG is thoroughly discussed, along with techniques to change user behavior, address objections, and foster word-of-mouth marketing. The section provides sample emails, explores usage-based trials, and delves into habit formation, offering advice on email requirements. Additional lectures cover the essential meaning of PLG, emphasizing the importance of the end-user. Discussions on anti-detect browsers, case studies, finding influencers, freemium vs. free trial models, the role of familiarity, conversion benchmarks, and a bonus lecture round out this comprehensive section.

Deal Source: real.discount