easylearn.ing
Easy Learning with Complete Digital Marketing 2025: Paid Ads, SEO, GTM, Web Dev
Marketing > Digital Marketing
38 h
£14.99 Free
4.5 ★★★★★
5500 students

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Language: English

Sale Ends: 12 Oct

Master Digital Marketing in 2025: Ads, SEO, GTM, & Web Dev

What you will learn:

  • SEO Fundamentals
  • Paid Advertising (PPC)
  • Email Marketing
  • Google Tag Manager (GTM)
  • Content Marketing Strategy
  • Audience Targeting & Segmentation
  • Website Development Basics
  • Campaign Optimization
  • Latest Digital Marketing Trends
  • Marketing Analytics & Reporting

Description

Unlock your digital marketing potential with our comprehensive 2025 course! Learn paid advertising strategies across Google Ads, Facebook, Microsoft Ads, and LinkedIn, mastering keyword research and campaign optimization. Dive deep into SEO, from foundational concepts to advanced techniques like technical SEO and link building. Become proficient in Google Tag Manager (GTM) for robust tracking and data analysis. Plus, build stunning, functional websites with our WordPress development module. This isn't just theory; gain hands-on experience through practical assignments and real-world implementations. Our curriculum includes detailed video lessons, quizzes, practice tests, and dedicated student support to ensure complete understanding. Beyond ads, SEO, and GTM, you'll also master email marketing and content creation using AI, streamlining your workflow and maximizing impact. All for a low price, with lifetime access and a 30-day money-back guarantee! Elevate your marketing skills today – enroll now and transform your career!

Course Highlights:

  • Paid Advertising Mastery: Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, diverse campaign types, and certification prep.
  • Comprehensive SEO Guide: Keyword research, on-page and off-page optimization, technical SEO, link building, and algorithm updates.
  • Google Tag Manager Expertise: GTM setup, event tracking, conversion tracking, integration with analytics platforms.
  • Email Marketing Strategies: Lead magnet creation, email automation, campaign optimization, and list building.
  • AI-Powered Content Creation: Leverage AI for efficient and engaging content marketing.
  • WordPress Website Development: Build professional websites, manage themes, create menus and pages.
  • Lifetime Access & 30-Day Money-Back Guarantee: Risk-free learning experience.

Don't wait! Click 'Buy Now' and start your digital marketing journey.

Curriculum

Google Ads Overview

This section provides a comprehensive introduction to Google Ads. You'll learn about the Google Ads auction, network, ad rank, and quality score. You'll delve into account structure, metrics, and navigation, then create search and display campaigns. Assignments reinforce key concepts, including structuring campaigns and applying different targeting methods. The curriculum culminates in understanding remarketing, video ads, and shopping ads, along with in-depth coverage of bidding strategies and conversion tracking. You will also learn to create and optimize campaigns using advanced Google Gemini AI.

Facebook Marketing

This section covers Facebook marketing essentials, from creating a Facebook page and optimizing its content to building a thriving online community around your brand. You'll master Facebook Ads, covering ad creation, campaign objectives, budget management, audience targeting, and different ad formats. You'll also learn about A/B testing, Facebook Pixel implementation, and advanced targeting options like custom and lookalike audiences. Practice tests and assignments allow you to test your knowledge and develop hands-on skills. Advanced topics include campaign management, business manager overview and certification preparation.

Microsoft Ads Overview

This section provides a complete overview of Microsoft Ads, covering account setup, structure, metrics, and navigation. You'll learn about keyword research, ad formats (including responsive search ads and multimedia ads), and various bidding strategies. You'll also explore the Microsoft Audience Network, UET tag setup, remarketing, and shopping ads, along with practical exercises on creating and optimizing campaigns. Advanced topics include bulk actions, reporting, agency management, and certification preparation.

LinkedIn Ads Overview

This section introduces LinkedIn Ads, covering account setup, campaign creation, ad formats (single image, carousel, video, etc.), audience targeting using audience templates, and conversion tracking. You'll explore retargeting strategies and the various campaign types available, such as Lead Gen, Dynamic Ads, and Sponsored Content campaigns. Assignments and practice tests reinforce learning. Advanced topics include using reports, billing center navigation, business manager overview and certification preparation.

SEO Fundamentals

This section lays the groundwork for SEO success. You will explore fundamental SEO concepts, debunking common myths, and learning about on-page and off-page optimization. Keyword research using tools like Google Keyword Planner and SEMrush is covered extensively, along with techniques for content creation, technical SEO elements, and the vital role of user experience. You'll also learn to measure your SEO progress and analyze advanced SEO strategies like topical relevancy and tiered link building, along with analyzing past and current Google Algorithm updates. Finally you will master Google Search Console and Google Analytics integration to optimize your workflow.

Google Tag Manager (GTM)

This section is a comprehensive guide to Google Tag Manager, starting with account setup and installation across various platforms (WordPress, Wix, Shopify, etc.). You'll learn best practices, interface navigation, and setting up essential tags for Google Analytics 4, Google Ads remarketing, and Facebook Pixel. You'll master various trigger types, variables, and data layer implementation, and understand how to create custom events, troubleshoot common problems, and create custom HTML tags to handle advanced tracking tasks.

Email Marketing

This module covers email marketing fundamentals, focusing on building email lists via lead magnet creation and various strategies. You'll learn to utilize MailerLite for subscriber management, creating effective landing pages and subscription forms, and designing automated email sequences. The course covers A/B testing for improved results, optimal email scheduling, mobile-friendliness best practices, and email personalization techniques. Assignments and practice tests provide a practical application for the concepts.

Content Marketing with AI

This section teaches you effective content marketing strategies. You will discover how to define your brand purpose, target audience, and content formats. This section will also teach you how to create amazing content using AI tools. You'll use ChatGPT to generate various content formats (articles, videos, podcasts), creating outlines, scripts, titles, social media posts, and engaging quizzes. You'll learn to promote your content effectively and analyze your results to continuously improve.

WordPress Website Development

This section guides you through creating stunning WordPress websites. You'll learn how to leverage AI for quick website building and customization. The curriculum includes choosing a domain name and web hosting, WordPress installation, theme selection and customization, menu creation, and publishing posts and pages. You'll gain practical skills in building user-friendly business websites.

Deal Source: real.discount