Marketing > Digital Marketing
38 h
£14.99 £12.99
Master Digital Marketing in 2025: SEO, Paid Ads, & Web Development
What you will learn:
- SEO Fundamentals
- PPC Advertising
- Email Marketing Essentials
- Google Tag Manager (GTM)
- Content Marketing Strategy
- Website Development Essentials
- Campaign Optimization
- Current Trends & Best Practices
- Marketing Analytics & Reporting
- Audience Targeting & Segmentation
Description
Unlock your digital marketing potential with our Masterclass in Digital Marketing for 2025. This isn't just another course; it's a complete transformation. We'll equip you with the skills and knowledge to dominate SEO, Paid Advertising (Google Ads, Facebook, LinkedIn, Microsoft Ads), Google Tag Manager (GTM), Email Marketing, Content Marketing, and Website Development.
Dive deep into over 567 detailed video lessons, covering every aspect of modern digital marketing. Learn through practical application, building real-world campaigns, and mastering every feature from keyword research to conversion optimization. This course provides unparalleled depth and breadth, unlike anything else online. You will learn by doing with practical exercises and assignments.
Paid Advertising Mastery: From Google Ads to Facebook, LinkedIn, and Microsoft Advertising, we cover all the major platforms. Learn sophisticated campaign structuring, audience targeting, bidding strategies (including AI-powered options), and performance analysis.
Unrivaled SEO Expertise: Master the core principles of SEO, including keyword research, on-page optimization, off-page strategies (link building), and technical SEO. We'll analyze Google algorithm updates and teach you how to stay ahead of the curve.
Google Tag Manager (GTM) Proficiency: Learn to harness the power of GTM to track website performance, enhance Google Analytics integration, implement remarketing pixels, and boost conversion tracking – all without coding.
Content Marketing that Converts: Discover the secrets of creating highly engaging content, leveraging the power of AI tools like ChatGPT to streamline your workflow. We'll help you develop a content strategy that drives traffic and builds a loyal audience.
Website Development Fundamentals: Build stunning websites from the ground up using user-friendly platforms and AI-powered tools. This module provides a robust introduction to web development.
Unmatched Support and Resources: Benefit from lifetime access, a dedicated student forum, the ability to ask questions directly, 30 assignments, 1 quiz, 2 practice tests, and a 30-day, 100% money-back guarantee. Don't miss this opportunity.
Enroll now and become a true digital marketing master!
Curriculum
Google Ads Overview
This section provides a comprehensive introduction to Google Ads, covering account setup, auction dynamics, ad rank, quality score, account structure, and key metrics. You'll learn to create search campaigns and understand the importance of keyword research and match types. The section concludes with hands-on assignments reinforcing the concepts learned. Lectures cover Google Ads account navigation, Search Campaign Creation, and assignments to reinforce what's been learned.
Introduction to Keywords
Master keyword research strategies to identify the most relevant search terms for your campaigns. Topics include keyword selection, using the Keyword Planner tool, understanding keyword match types, utilizing negative keywords, and analyzing search terms. The practical assignment strengthens your ability to apply these skills.
Introduction To Ads & Extensions
This section dives into various Google Ads formats, including responsive search ads, dynamic search ads, responsive display ads, and call ads. You'll also explore a wide range of ad extensions to enhance campaign visibility and performance. Practical exercises and assignments help you build mastery of ad creation and extension utilization.
Bidding Strategies
Explore a variety of Google Ads bidding strategies, from manual CPC to automated options like Maximize Conversions and Target CPA. You'll learn to select the optimal bidding strategy based on your campaign goals and objectives. An assignment allows for hands-on practice in applying different bidding strategies.
Introduction to Display Network
Understand how to leverage the power of the Google Display Network for broader reach and targeted advertising. Learn about different display targeting options, including affinity, demographics, detailed demographics, in-market audiences, life events, and more. Practical aspects are also covered by creating a STANDARD DISPLAY CAMPAIGN.
Introduction to Conversion Tracking
Learn how to effectively track conversions to measure the success of your campaigns. This section covers setting up website conversion tracking, app conversion tracking, and phone call conversions. You'll also explore different attribution models to gain valuable insights into customer journeys.
Introduction to Remarketing
Master remarketing techniques to re-engage website visitors and app users. Learn how to create remarketing lists, segment audiences, and build targeted remarketing campaigns using different sources like customer lists and Google Analytics data. Practical application is provided through REMARKETING CAMPAIGN CREATION.
Introduction to Video Ads
Discover the effectiveness of YouTube video ads for driving engagement and conversions. This section covers various video ad formats, including in-stream ads, in-feed ads, bumper ads, and non-skippable ads. You'll create different campaign types and learn strategies to optimize video campaigns.
Introduction to Shopping Ads
Learn how to run Shopping ads to drive product sales. This section will cover the Google Merchant Center setup and guide you through creating Shopping campaigns. You'll learn to optimize your product data feeds for maximum effectiveness. The section includes MERCHANT CENTER ACCOUNT CREATION and SHOPPING ADS CAMPAIGN CREATION.
Introduction to Performance Max, Mobile App Campaign, Smart Campaign, Demand Gen Campaign
This section explores advanced campaign types, including Performance Max for automated optimization, Universal App Campaigns for app promotion, Smart Campaigns for simplified setup, and Demand Gen Campaigns for lead generation. Lectures cover the creation and optimization of these campaign types, offering diverse strategies to reach your target audience.
Introduction to Reports, Shared Library, Bulk Actions, Budgets & Bidding, Planning, More Tools
This section encompasses various essential Google Ads features. It covers predefined and saved reports, dashboards, and the shared library for managing assets efficiently. You'll explore the use of bulk actions, automated rules, and scripts for streamlining tasks. Additionally, budget management, bidding strategies, campaign planning, and several advanced tools are discussed.
Google Ads with Google Gemini AI, Drafts & Experiments, Billing, Google Ads Editor, Manager Accounts, Online Resources, Certifications
This section covers a range of advanced Google Ads topics. Lectures cover using Google Gemini AI, creating and managing drafts & experiments, understanding billing processes, using the Google Ads Editor, managing manager accounts, exploring online resources, and achieving certifications.
Facebook Marketing
This section covers setting up and managing a Facebook page, creating engaging content, and promoting your page to attract likes and followers. You'll learn the difference between likes and followers and how to increase page engagement. Also, you'll learn the importance of a well-designed Facebook page with updated information, preferences, and engaging posts. Assignments help you to solidify learning and to practice building a Facebook page.
Introduction to Community
This section will guide you in creating and managing an online community to enhance audience engagement. It emphasizes the importance of online communities for business growth, suggests tools for community building, and offers strategies for increasing engagement. Lectures include tips for creating various posts and automating your posting schedule, along with using analytics to grow your community.
Facebook Ads Basics
Gain a foundational understanding of Facebook Ads, including how they work, ad structure, key metrics, and account navigation. You'll learn how to set up your Facebook Ads account and interpret essential metrics. Lectures also include assignments to help you to apply what you are learning.
Facebook Ads Campaign Creation
Learn to create effective Facebook Ads campaigns. Topics include defining campaign objectives, setting budgets and schedules, implementing audience targeting, and designing compelling ad creatives. This section also teaches you how to set up A/B split tests to optimize your campaigns. Assignments reinforce what you've learned and allow you to practice creating a campaign from scratch.
Facebook Pixel Setup
Master the setup and utilization of the Facebook Pixel for accurate conversion tracking. You'll learn how to install the pixel, configure events, and use the pixel data to measure campaign performance. An assignment will test your ability to implement and understand how the Facebook Pixel works.
Facebook Ads Bidding, Custom Audiences, Video Campaign, Lead Gen Campaign, App Campaign, Brand Campaign, Traffic Campaign, Sales Campaign, Strategy, Business Manager, Ads Policies, Tailored Campaigns, E-Commerce, Tools, Meta Ads With AI, Reports, Billing, Certification, Quiz, Assignment
This extensive section delves into advanced Facebook Ads features. It covers bidding strategies, creating custom audiences, running video, lead generation, app, brand awareness, traffic, and sales campaigns. Lectures focus on building marketing strategies, navigating Business Manager, understanding ad policies, creating tailored campaigns for e-commerce, and using advanced tools like automated rules and experiments. The section concludes with reports, billing, certifications, a quiz, and extensive assignments to test your expertise.
Microsoft Ads Overview
This section provides a comprehensive overview of Microsoft Advertising, covering account setup, structure, metrics, and campaign creation. You'll learn the basics of account navigation and setting up search campaigns. The section will also cover the creation of Search Campaigns, along with an assignment to check your understanding.
Introduction to Keywords, Ads & Extensions, Bidding, Microsoft Audience Network, UET and Conversion Tracking, Remarketing, Shopping Ads, Mobile App Campaign, Reports, Shared Library, Bulk Actions & Apps, Planning, Import, Experiments, Billing, Agency Management, Resources, Practice Tests, Certifications
This section provides an in-depth exploration of Microsoft Advertising features. Lectures cover keyword research, ad formats, bidding strategies, audience targeting, conversion tracking, remarketing, Shopping Ads, mobile app campaigns, report generation, and utilizing shared libraries. You'll also delve into bulk actions, campaign planning, importing data, running experiments, managing billing, agency management, and leveraging available resources. The section culminates with practice tests and certifications to solidify your knowledge.
LinkedIn Ads Overview
This section provides a foundational understanding of LinkedIn Ads, covering account setup, auction dynamics, ad formats, and campaign creation. Lectures cover the basics of account navigation and setting up Website Visits campaigns. An assignment will assess your comprehension of creating these campaigns.
Ad Formats, Bidding Strategy, LinkedIn Audience Templates, Conversion Tracking, Retargeting, Lead Gen, Dynamic Ad, Carousal Image Ad, Conversation Ad, Message Ad, Document Ad, Video Ad, Event Ad, Direct Sponsored Content, Reports, Billing, Business Manager, Certification
This section provides a comprehensive exploration of LinkedIn Ads features. It covers various ad formats, bidding strategies, audience templates, conversion tracking, retargeting, lead generation campaigns, and advanced campaign types like dynamic ads and video ads. Reports, billing, business manager use, and certifications are also covered.
SEO The Basics, Create Your Site, Keyword Research, SEMRush Tool, Content Creation, Onpage SEO, Offpage SEO, Technical SEO, Speeding Up Your WordPress Website, User Experience, Google Algorithms To Be Aware Of, Measuring Your Progress, Levelling Up Your SEO Knowledge, Introduction To Manual SEO Audits, Competitor Research, URL Structure for SEO, Google Analytics for SEO and Website Usability, Google Search Console SEO Tools To Check Search Performance And Indexing, Finding And Removing Duplicate Content and Thin Content To Help Your SEO, How To Get .edu links From Authoritative Univerisities To Boost SEO, Other SEO Backlink Strategies, Link Building And Boosting SEO With Memes, Local Google SEO and Google Map Ranking, SEO Practice Test, SEO Assignment
This extensive SEO section covers all aspects, from foundational concepts to advanced strategies. You’ll master keyword research, on-page and off-page optimization, technical SEO, content creation, and link-building techniques. The course provides a detailed examination of Google’s algorithms, user experience optimization, and effective strategies for measuring and improving SEO performance. Extensive assignments and practice tests are incorporated throughout to reinforce learning.
Introduction to Google Tag Manager, Google Tag Manager Installation and Browser Set Up, Google Tag Manager Interface Overview and Best Practices, Setup Essential Tags and Publish Them, Improving & Expanding Your Tracking Data, Getting Started - Tags, Triggers and Variables, Implementing Tags Vis Google Tag Manager, Google Tag Manager Assignment
This section provides complete guidance on using Google Tag Manager (GTM) for effective website tracking and data management. Lectures cover installation, interface navigation, best practices, tag implementation (including Google Analytics 4, Google Ads remarketing, and Facebook Pixel), and troubleshooting. You'll also learn how to utilize various trigger and variable types to enhance tracking capabilities. Assignments are included to verify your understanding and ability to apply GTM in a practical setting.
Introduction to Website Development
This introductory module provides essential knowledge about website development. It covers selecting domain names and web hosting, installing WordPress, and customizing themes. The module also discusses creating menus and publishing posts and pages.
Introduction to the Content Marketing, Content Marketing: Define Your Brand & Purpose, Content Marketing: Define Your Target Audience, Content Marketing: Come up with Great Content Marketing Ideas, Content Marketing: Content Marketing Formats, Content Marketing: Create Amazing Content to Market Your Business, Content Marketing: Publish Your Content, Content Marketing: Promote Your Content, Content Marketing: Measuring Your Content Marketing Results, Content Marketing with ChatGPT/AI Tools
This section offers a comprehensive understanding of content marketing. Lectures cover defining your brand and target audience, generating creative content ideas, utilizing various content formats, and creating compelling content across different platforms. It also explores effective content promotion and measurement strategies. A significant portion focuses on leveraging AI tools like ChatGPT to optimize your content creation and marketing efforts.
Introduction to Email Marketing, Email Marketing: First Steps, Strategies To build An Email List From Scratch, Creating A Lead Magnet That Attracts Thousands Of Clients, Subscriber Management on MailerLite, Landing Pages: Creating A Landing Page that Converts, Subscription Forms: Capturing Visitors From Your Website, Email Automation in MailerLite, Campaign Statistics: Using the data to grow, How to A/B Test your Email Campaigns, What is the Best Day and Time To Send Your Emails?, Deciding the Format & Style Of Your Emails, Support from MailerLite, Thank You!
This section covers email marketing fundamentals, building email lists, crafting lead magnets, managing subscribers, creating landing pages, setting up email automation, and analyzing campaign results. It emphasizes A/B testing and optimizing your email campaigns for optimal performance and explores the best practices for ensuring deliverability and engagement. The entire process from creating a MailerLite account to support aspects is covered.