Master SaaS Marketing: Generate Leads & Boost Sales
What you will learn:
- SaaS Marketing Strategies
- Lead Generation Techniques
- Demand Generation Methods
- SaaS Lead Nurturing
- LinkedIn Advertising
- SaaS Sales Optimization
- Software Marketing Fundamentals
- Startup Marketing Tactics
- Customer Acquisition Cost Reduction
- Building a High-Converting SaaS Funnel
Description
Unlock the secrets to SaaS marketing success with this comprehensive course. Designed for SaaS founders, marketers, and consultants, this program delivers practical, actionable strategies to dramatically increase your qualified leads and revenue. Learn from a Silicon Valley veteran with 14 years of experience working with Sony, Google-backed startups, and venture-funded SaaS companies.
Discover the most cost-effective customer acquisition methods.
Master lead generation techniques to build a $1M sales pipeline in just 6 months – a proven methodology is revealed.
Gain access to exclusive tools: The 1-Sheet Million Dollar Blueprint PDF and Dekker's SaaS Positioning Worksheet.
Master LinkedIn advertising with practical examples of successful B2B SaaS campaigns.
Learn how to profitably grow your SaaS business, even on a shoestring budget (acquiring users for under 10 cents each!).
Implement effective SaaS lead nurturing strategies for lead conversion mastery.
Understand and resolve common SaaS marketing bottlenecks, such as low MQL-to-SQL conversion rates.
Benefit from real-world case studies, and learn how one product achieved 15 million views organically.
Explore advanced lead generation and demand generation strategies tailored for 2024 and beyond.
Build a robust SaaS marketing funnel and comprehensive 1-page marketing plan.
Develop effective strategies for influencer outreach and cost-effective word-of-mouth marketing.
This course includes video tutorials, downloadable templates (Word, Excel), PDFs, articles, and quizzes. It's your complete SaaS marketing playbook, designed to save you time, money, and the frustration of trial-and-error marketing.
What you will get:
- Step-by-step instructions and real-world examples.
- Proven frameworks for building high-converting marketing funnels.
- Actionable strategies for scaling your SaaS business.
- Insights into effective lead nurturing and sales conversion.
- Expert guidance on optimizing your LinkedIn ads for maximum impact.
Stop wasting money on ineffective marketing! Enroll now and transform your SaaS marketing results.
Sincerely,
Dekker Fraser, MBA (Kellogg School of Management)
Curriculum
Introduction to SaaS Marketing & Demand Generation
This section lays the foundation for SaaS marketing success. You'll learn about common mistakes to avoid, the importance of brand storytelling, SaaS positioning (using worksheets and case studies like Vanta), generating demo requests, effective email nurturing, and leveraging AI tools. You'll explore lead generation strategies, the power of LinkedIn, and discover how to achieve a $1M sales pipeline. The section concludes with discussions on marketing time horizons, influencer marketing, and addressing common demand generation mistakes. Lectures also cover SaaS funnel conversion issues and the future of SaaS marketing.
SaaS Positioning Deep Dive
This in-depth section delves into the crucial aspect of SaaS positioning. You'll learn how to define your value proposition, analyze successful companies' positioning strategies, optimize your homepage messaging, and leverage LinkedIn ads for effective targeting. The section features case studies and examples like Bolt and Wistia, emphasizing the importance of meeting customers where they are.
SaaS Funnel Campaigns
Here, you'll learn to manage the complexities of multi-stage SaaS campaigns, focusing on the middle and bottom of the funnel. The lectures break down practical examples of creating and optimizing effective MOFU and BOFU campaigns.
Scaling Up
This section focuses on strategies for scaling your SaaS business. Learn about outbound marketing, the importance of anti-detect browsers, and a deep dive into why startups often fail, providing tactical strategies to overcome these challenges.
Product Led Growth
This comprehensive section covers product-led growth (PLG) strategies. You'll learn about freemium models, gamification, habit formation, and user experience optimization. The lectures emphasize the importance of understanding user behavior and using usage-based trials. Multiple case studies and practical examples are included, along with discussions on overcoming objections and leveraging word-of-mouth marketing.
Growth Hacker Marketing
A concise overview of growth hacking techniques for accelerating SaaS growth.
Public Relations for Startups
This section covers various PR strategies, including using HARO, paying journalists, crafting effective pitches, and leveraging storytelling for maximum impact. The importance of personal branding and case studies are also highlighted, along with techniques for scaling PR efforts and managing potential crises.
Marketing Low Ticket Offers
This section provides a brief overview of low-ticket marketing strategies for SaaS businesses.
Very Important Notes on sustainable Competitive Advantages
A short lecture emphasizing the importance of sustainable competitive advantages.
LinkedIn Ads
This in-depth section explores LinkedIn advertising, covering common mistakes, solutions to those mistakes, and best practices for creating various ad formats (video, image, text, message, carousel). It includes examples, strategies for targeting and retargeting, and advice on campaign performance monitoring and optimization.
Introduction to SaaS Lead Nurturing
This section sets the stage for lead nurturing, emphasizing the importance of consistently promoting your offers.
3-2-1 Lead Nurturing Strategy
This section presents a specific 3-2-1 lead nurturing strategy, providing practical guidance on using tools such as Salesforce, HubSpot, and Mailchimp.
SaaS Buyer Journey
This section covers the typical stages of the SaaS buyer journey, offering insights into the customer decision-making process.
Lead Nurturing Walkthrough (White Paper Example)
This section provides a step-by-step walkthrough of lead nurturing using a white paper as an example.
Marketing Leads and the Sales Department
This section addresses the critical process of handing off nurtured leads to the sales department, addressing timing and potential bottlenecks.
Case Studies
This section presents detailed case studies illustrating successful SaaS marketing strategies.
Strategic Marketing
This section provides tools and guidance for developing a comprehensive SaaS marketing strategy, including templates, an interview on Go-to-Market strategies, and a look at the big mistakes companies often make.
Articles on SaaS Marketing & Product Marketing
This section offers additional articles delving into common SaaS marketing and product marketing challenges and solutions.
Deal Source: real.discount
