Master Customer Relationship Management: Professional Diploma in CRM

What you will learn:

Business Principles of Customer Relationship Management
Multichannel Sales, Service, Marketing and Business Management
Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)
Sales Management
Service and claims Management
Cross-sale and up-sale
Digital Channels building
Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business

Description

Unlock the Power of Customer Relationships: Professional Diploma in CRM by MTF Institute

This comprehensive course, delivered by the globally recognized MTF Institute, equips you with the essential knowledge and practical skills to excel in the dynamic field of Customer Relationship Management (CRM).

Why CRM Matters:

In today's competitive business landscape, building strong customer relationships is paramount to success. CRM empowers businesses to:

Deepen customer understanding and loyalty
Optimize sales and marketing efforts
Drive revenue growth and profitability
Gain a competitive edge in the marketplace

What You'll Learn:

This course delves into the core principles of CRM, covering:

CRM strategies and best practices
Multi-channel sales, service, and marketing management
Implementation of leading CRM tools (Microsoft Dynamics 365, Oracle Siebel CRM, Salesforce)
Sales optimization techniques
Service and claims management
Building successful digital channels
Real-world case studies from various industries

Elevate Your Career:

Mastering CRM opens doors to exciting career opportunities in sales, marketing, customer service, and CRM consulting. This diploma program is your gateway to professional growth and a rewarding career path.

Curriculum

Introduction

This section sets the stage for your CRM journey. You'll begin with an onboarding session that introduces the learning process and welcomes you to the MTF Institute. The 'Welcome to MTF' lecture provides a comprehensive overview of the institute's global reach, research expertise, and commitment to excellence in business education.

Customer Relationship Management

Dive into the fundamentals of CRM with an in-depth exploration of its core concepts and principles. This section delves into the foundational aspects of CRM, including its definition, importance, and the role it plays in modern business success. The 'Full course presentation + aCRM module' provides a detailed roadmap for the entire program and introduces a specific CRM module, setting the stage for practical application.

CRM at sales and service management

This section focuses on the strategic application of CRM within sales and service operations. You'll learn how to leverage CRM to manage branches, contact centers, and partnerships effectively. The 'CRM at managing of work of branches network and contact center' lecture examines the critical role of CRM in optimizing branch and contact center performance. The 'Partners, remote and digital channels' lecture explores the integration of CRM into managing partnerships, remote teams, and online interactions. The 'Sales methodology' lecture delves into proven sales strategies and techniques that leverage CRM to drive successful outcomes.

CRM at Marketing

This section highlights the powerful role of CRM in marketing strategy and execution. Discover how CRM enables targeted marketing campaigns, data-driven decision making, and customer segmentation. The 'CRM at marketing' lecture explores the strategic link between CRM and effective marketing strategies, while the 'CRM at marketing: business cases' lecture provides practical examples and real-world applications.

Interactive Part, Next Steps and Answers to Questions

This final section culminates the learning experience with an interactive session that allows you to engage with the instructor and clarify any questions you may have. The 'Congratulations with course finishing' lecture provides a celebratory moment and acknowledges your accomplishment. The 'Bonus Section: Next Steps' lecture offers guidance on applying your newfound CRM knowledge to your professional career and future endeavors.

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