Become a Master Product & Brand Manager: FMCG & FMCD Expertise

What you will learn:

Mastering Product Management Excellence
Utilizing essential tools and frameworks (SWOT, STP, 4Ps, U&A, Concept Testing, Go-to-Market)
Formulating Innovative Product Strategies
Implementing High-Impact Strategies
Launching Successful New Products
Building Strong Brands
Leveraging Digital Marketing Effectively
Securing a valuable internship opportunity
Analyzing real-world case studies
Earning an industry-recognized certificate

Description

Aspire to lead product and brand management in top FMCG/FMCD companies? This comprehensive Udemy course equips you with the strategic and tactical skills needed to excel.

Learn from real-world experiences of a seasoned product manager at Unilever, Johnson & Johnson, and Danone. This course goes beyond theory, providing:

Mastering Core Concepts: From innovative marketing strategies to new product launches, we cover it all. Deep dive into SWOT analysis, market research, competitor analysis, and crafting winning value propositions.
Proven Frameworks and Tools: Gain practical application of essential frameworks like STP, 4Ps, U&A, concept testing, and go-to-market strategies.
Digital Marketing Mastery: Discover the power of digital marketing and learn how to develop and implement effective digital strategies across different channels.
Real-World Case Studies: Analyze successful and failed product launches from leading brands, learning valuable lessons and insights for your own career.
Hands-on Experience: Secure a practical product management internship (optional) and receive valuable feedback and mentorship.
Personalized Support: Get personalized feedback, clear your doubts through scheduled Google Meets, and receive expert guidance.
Industry-Recognized Certification: Earn a certificate of proficiency from Enrichmentor upon course completion.

This course is a result of years of experience in product management at Hindustan Unilever, Johnson & Johnson, and Danone. We’ve also included practical examples from consulting projects and years of teaching MBA students at IIM Udaipur.

Student Testimonials:

"This course provides an in-depth look at successful product management. The practical advice and case studies make it an invaluable learning experience."

"The instructor's clear explanation of complex concepts made this course easy to follow and highly effective. The real-world examples were especially helpful."

"Highly recommend this for anyone looking to break into product management. The course goes beyond theory and provides valuable tools for practical application."

Preview select lectures for FREE! Enroll today and embark on a journey to becoming a top-performing product and brand manager. 30-day money-back guarantee. Message us after enrolling for personalized support and mentorship!

Curriculum

Introduction

This introductory section sets the stage for the entire course. The "Introduction" lecture provides a general overview of the course content and objectives, while the "Abbreviations" lecture clarifies commonly used acronyms and terms throughout the course. This ensures clarity and consistency for learners.

Overview

The Overview section lays the groundwork for effective product management. It defines the requirements for excellence, guiding students on how to excel in the field. This section delves into different aspects of product management strategies. It includes questions to encourage critical thinking and practical application and finishes with a Coca-Cola case study to illustrate key concepts.

Formulating Innovative Strategies for Existing Products

This section delves into the process of formulating innovative strategies for existing products. It systematically guides you through success factor analysis, SWOT analysis, competitor analysis, market structure analysis, and determining the ideal marketing strategy. Multiple case studies (P&G, GE, Amazon) illustrate practical application and problem-solving, with corresponding questions for further learning and engagement.

Implementing Strategies

This crucial section focuses on the practical implementation of developed strategies. It covers action planning (annual and monthly), P&L management, risk assessment, resource allocation, team motivation, capability building, support systems, and effective monitoring and evaluation, enhanced with questions to solidify understanding and the OKR framework for a structured approach.

New Product Introduction

This section explores the entire lifecycle of new product development and launch. It covers idea generation, selection, evaluation, concept development, testing, prototyping, business strategy formulation, and various aspects of go-to-market strategies. It also includes real-world case studies (Apple iPhone, Dollar Shave Club) highlighting both successes and failures, and incorporates questions to test learner comprehension.

Brand Building

The Brand Building section emphasizes the critical role of brand management in product success. It covers defining brands, analyzing current positions, strategy creation and deployment, monitoring brand image and equity, and making informed decisions for new branding initiatives. Case studies on Tylenol, Johnson & Johnson Baby Care, and Lux illuminate practical applications, and related questions encourage learner engagement.

Digital Marketing

This section focuses on the strategic use of digital marketing. It covers formulating and testing strategies, targeting specific audiences, defining marketing tasks, and developing effective communications and distribution plans. This includes examining case studies (Nike, Airbnb, Starbucks, GoPro), followed by thought-provoking questions.

Summary

This section provides a concise summary of the key concepts and learnings from the course, reinforcing important takeaways and offering a final opportunity for reflection and application.

Real Life Case Reviews

This section presents a deep dive into real-life case studies, providing further opportunities to analyze and apply the skills and knowledge learned throughout the course.

More Strategies for Excellence in Product Management

This section extends the course material, providing additional insights into data analytics for targeted marketing.

Digital Product Management Case Studies

This section provides a focused examination of digital product management through a series of concise case studies covering diverse areas like e-commerce platforms, mobile apps, and enterprise software.

Related Resources

This section offers supplementary resources for further learning and exploration, expanding on the course's core topics and offering additional avenues for professional development.

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