easylearn.ing
Easy Learning with Complete Digital Marketing Course: Paid Ads, SEO, GA4, GTM
Marketing > Digital Marketing
41 h
£35.99 £12.99
4.3 ★★★★★
2377 students

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Language: English

Masterclass: Modern Digital Marketing Strategies

What you will learn:

  • PPC Advertising
  • Google Analytics 4 (GA4)
  • Content Marketing Strategy
  • Marketing Analytics & Reporting
  • Campaign Optimization
  • SEO Fundamentals
  • Email Marketing
  • Google Tag Manager (GTM)
  • Audience Targeting
  • Digital Marketing Trends
  • Website Development

Description

Elevate your marketing career with our comprehensive digital marketing masterclass! This course goes beyond the basics, equipping you with the advanced skills and knowledge to thrive in today's dynamic digital landscape.

Dive deep into paid advertising strategies across Google Ads (including Search, Display, Video, and Shopping campaigns), Facebook, Microsoft Ads, and LinkedIn. Master the art of Search Engine Optimization (SEO), from keyword research and content creation to technical SEO and link building. Gain in-depth expertise in Google Analytics 4 (GA4), learning how to interpret data, establish key performance indicators (KPIs), and make data-driven decisions. Further enhance your capabilities by utilizing Google Tag Manager (GTM) to streamline your tracking and analysis processes. This course also features expert instruction in email marketing, content marketing strategies (leveraging AI tools like ChatGPT), and the fundamentals of web development using WordPress.

What you get:

• 586+ in-depth video lessons
• 57+ practical assignments
• 1 quiz + 2 comprehensive practice tests
• Access to a vibrant student community forum
• Direct access to the instructor for questions and guidance
• Lifetime access to course materials
• 30-day money-back guarantee

This course is your complete toolkit to master digital marketing, whether you're building your own business or managing campaigns for clients. Don't miss this opportunity to transform your marketing career – enroll today!

Curriculum

Google Ads Mastery

This section provides a comprehensive overview of Google Ads, starting with account setup and navigation. You'll delve into keyword research, various ad formats (responsive search ads, dynamic search ads, etc.), and sophisticated bidding strategies (manual CPC, maximize conversions, etc.). The curriculum also includes in-depth coverage of display network targeting, conversion tracking, remarketing techniques, video ad campaigns (Instream, Discovery, Bumper, etc.), shopping ads, and mobile app campaigns, as well as the use of Google Gemini AI, and managing budgets and shared libraries, along with reports, drafts, and experiments. The section concludes with exploring advanced tools, including ad customizers and feeds, and finally, obtaining Google Ads certifications.

Facebook, Microsoft, and LinkedIn Ads

This section covers paid advertising on three major platforms. You'll learn to create and manage campaigns on Facebook, including setting up your account, understanding the auction system, and selecting effective campaign objectives (awareness, leads, traffic, sales). It covers audience targeting, different ad formats, pixel setup and conversions API, bidding strategies, and custom audiences. You'll also explore similar campaign creation methods for Microsoft Ads (covering UET tags and remarketing) and LinkedIn Ads (including various ad formats like single image ads, carousels, video, and lead generation campaigns). Each platform’s certifications are also covered. You'll learn to utilize reporting and billing features effectively on all three platforms.

The Ultimate SEO Guide

This module begins with an introduction to SEO fundamentals, debunking myths, and covering both on-page and off-page optimization. You’ll learn in-depth keyword research techniques using various tools. The curriculum covers content creation strategies, techniques for on-page SEO (optimizing title tags, meta descriptions, headings), and various off-page link building methods. The section also touches on technical SEO aspects like site speed optimization, user experience, handling Google algorithm updates, and measuring SEO progress. Advanced topics include topical relevance, tiered link building, and the use of Google AI. Practical SEO audits, competitor analysis, and URL structure for improved search engine ranking are also covered. Finally, you’ll learn how to use Google Search Console and Google Analytics for SEO and other backlink strategies.

Mastering Google Analytics 4 (GA4)

This section begins with an introduction to GA4, setting up accounts, and installing tracking codes. You will learn how to analyze key website metrics such as traffic sources, geographic location, user demographics, and popular pages. You will then move on to advanced analytics, covering setting up conversions and events, understanding real-time data and long-term metrics such as DAU, WAU, and MAU. The curriculum shows how to perform granular cohort analysis and how to utilize custom reports in GA4 and data studio. You’ll learn how to track form submissions and marketing activity performance. Finally, you’ll integrate GA4 with Google Tag Manager.

Complete Google Tag Manager (GTM) Guide

This section starts by explaining the purpose of Google Tag Manager and setting up accounts across different platforms like Wix, WordPress, Shopify, and Squarespace. The core features of GTM are covered, including setting up essential tags (Google Analytics 4, Google Ads remarketing, Facebook Pixel). You'll learn about various tag types, triggers, and variables, and how to efficiently debug. The advanced part teaches you how to implement various tracking mechanisms using time triggers, scroll distance tracking, click tracking, and conversion tracking. The curriculum also goes into data layer implementation and creating custom events and HTML tags. You’ll finish with an assignment focused on problem solving.

Email Marketing Excellence

This section begins with the importance of email marketing and covers the creation of MailerLite accounts. The key steps in identifying customer needs, and the various strategies for building an email list are explored. It emphasizes lead magnet creation, various formats, and best practices. Subscriber management, segmenting lists, and automation are thoroughly covered. You'll learn how to create effective landing pages and subscription forms. A/B testing strategies and email campaign analysis are also included. The section covers how to keep your account in good standing by following anti-spam policies.

Content Marketing with AI

This module starts by introducing content marketing fundamentals, the importance of creating a content marketing funnel, and defining your target audience. You’ll learn how to use AI tools such as ChatGPT to generate ideas, outlines, scripts, and social media posts. You'll further develop your content across formats like blog posts, videos, podcasts, and social media and explore various content promotion channels including email, collaborations, paid ads. The curriculum finally shows you how to improve and adjust your content marketing strategy based on results.

WordPress Website Development

The final section will introduce you to WordPress website building, starting from selecting a domain name and web hosting to installing WordPress and customizing themes. You'll learn how to create menus, posts, and pages, and use AI to streamline this process. The goal of this section is to enable you to create a user-friendly and optimized website.