Master Product Development & Management: From Idea to Launch

This introductory section sets the stage for your journey into product development and management. "Onboarding to learning process" guides you through the course structure and expectations, while "Welcome to MTF" provides an overview of the prestigious MTF Institute, its global reach, and its commitment to providing exceptional education in business and technology.

Delve deep into the core principles and practices of product management and development. This section lays the foundation for your understanding with "Course Presentation and objectives" and "Module 1 Introduction to Product Development and Management." Further modules guide you through the product lifecycle: "Module 2 Idea Generation and Concept Development," "Module 3 Product Design and Prototyping," "Module 4 Product Testing and Validation," "Module 5 Product Launch and Commercialisation," "Module 6 Product Life-cycle Management," and "Module 7 Agile Product Development." You'll learn to optimize your product's performance with "Module 8 Product Metrics and Performance Measurement." Gain valuable insights from "PDM_Module 9 Case Studies and Best Practices" and be prepared for your future endeavors with "Next Steps."

This section offers a practical and insightful exploration of product management principles through a real-world example – a book selling app. "Identifying the Need: Market Research & User Validation" sets the stage for understanding customer needs and validating your product idea. "Designing the User Experience: UX & UI" emphasizes the importance of creating an intuitive and engaging user experience. "Development & Iteration: Agile Methodology & Tech Stack" introduces the concepts of agile development and choosing the right technology for your product. "Building the Business Model: Monetization & Marketing" explores various ways to generate revenue and market your product effectively. "Launching & Growth: App Store Optimization & User Engagement" covers strategies for launching your product successfully and engaging your target audience. "Building a Product Team: Collaboration & Communication" highlights the importance of effective teamwork and communication in product development. "The Long Game: Product Management Career Path" provides guidance on navigating your career in product management. "Continuous Improvement: Product Iteration & Innovation" emphasizes the importance of adapting and improving your product over time.

Dive into the world of research methodologies and design thinking to create truly impactful products. "Introduction to the course" sets the scene for this crucial aspect of product development. "Introduction to Human-Centric Innovation" emphasizes the importance of putting the customer at the heart of your product strategy. "Understanding Actionable insignts" equips you with the ability to translate research findings into meaningful insights. "Human-centered design thinking" introduces a powerful framework for developing innovative and customer-centric products. "Data collection techniques for strategic insights" explores various methods for gathering valuable data about your target audience. "Qualitative research methods in product development" provides practical insights into qualitative research techniques. "Quantitative research approaches for strategy formulation" equips you with the ability to conduct quantitative research to support your product development decisions. "Analyzing customer feedback for strategy refinement" teaches you to effectively analyze customer feedback and use it to improve your product. "Prototyping and iterative testing in product development" introduces the importance of prototyping and testing your product throughout the development process. "Collaborative decision-making in innovation teams" emphasizes the importance of working collaboratively in innovation teams. "Translating research findings into actionable strategies" shows you how to convert research findings into practical actions. "Next steps" provides a roadmap for applying your newfound knowledge in your product development journey.

Master the fundamental concepts of unit economics, revenue growth, and sales funnels to ensure the financial viability of your product. "1-Intro lesson (about unit economics and metrics)" introduces the key concepts and metrics that drive financial success. "2-Revenue_and_Growth. Vanity metrics vs Important metrics" highlights the difference between vanity metrics and those that truly matter for business growth. "3-Funnels_and_conversions" delves into the mechanics of sales funnels and how to optimize conversions.

This section deepens your understanding of unit economics by focusing on key metrics. "4a - Unit economics -- overview" provides a comprehensive overview of unit economics and its importance. "4b - Key metrics of unit economics (CPA, ARPU, CAC, ARPPU, C1)" introduces you to vital metrics for understanding product performance. "5a - Case study - SaaS Funnel" explores a practical case study of a SaaS funnel to illustrate the application of these metrics. "5b - Case study - Promocode launch" delves into another case study, analyzing the impact of a promocode launch on key metrics.

Gain insights into crucial customer relationship management (CRM) metrics and their role in unit economics. "LTV, Churn and retention rates" introduces key metrics for measuring customer lifetime value, churn rate, and retention rate. "Cohorts (PL vs UE, absolute _ relative cohorts)" explores different cohort analysis methods to understand customer behavior patterns. "Cohorts (LTV for specific period, forecast)" teaches you how to calculate LTV for specific periods and make accurate forecasts. "How to choose important metrics" guides you in selecting the most relevant metrics for your product and business goals. "Recap" summarizes the key concepts and takeaways from this section.

Apply your newfound knowledge to real-world scenarios by exploring practical questions and challenges in product management. "0. Introduction, 1. Product as part at Company Strategy" provides an overview of product management in the context of overall company strategy. "2. Market Analysis" explores how to conduct thorough market analysis to inform your product development decisions. "3. Profit and Loss PnL Analysis" teaches you how to perform profit and loss analysis to assess the financial viability of your product. "4. Pricing" delves into various pricing strategies and their impact on product success. "5. Process Analysis" guides you through the process of analyzing and optimizing your product development workflow.

Understand the crucial role of the Product Owner in Agile development and product success. "PO Introduction" provides a comprehensive introduction to the Product Owner role. "The Product Owner: Driving Product Vision and Value in Agile Development" explains the key responsibilities and contributions of the Product Owner. "Product Development: Key Steps" outlines the essential steps involved in product development from the Product Owner's perspective. "Agile Methodologies" explores different Agile methodologies commonly used in product development. "Role and functionality of PO" delves deeper into the specific functions and responsibilities of the Product Owner. "Key Obstacles and Potential Mistakes" helps you anticipate and overcome potential challenges in the Product Owner role. "PO of digital channels" examines the role of the Product Owner in digital product development. "Understanding Product Owners Job Requirements" provides insights into the essential skills and qualifications required for this role. "PO of financial products" specifically explores the Product Owner role within the financial services industry.

This section offers a concluding experience, providing an interactive component to reinforce your learning. "Interactive Part" provides an opportunity to engage in a hands-on activity or interactive exercise. "Congratulations with finishing from MTF" celebrates your achievement and acknowledges the knowledge and skills you've gained. "Bonus Section: Next Steps" offers guidance and resources for continuing your learning journey in product development and management.