Become a Marketing Business Partner: A Professional Diploma

What you will learn:

Strategic Marketing
Business Alignment
Market Research & Analysis
Customer Research & Analysis
Product Marketing
Pricing Strategies
Marketing Campaign Development
Porter's Five Forces
Blue Ocean Strategy
Data-Driven Decision Making

Description

Launch your career as a high-impact Marketing Business Partner (MBP)! This comprehensive diploma program, developed by MTF Institute, a global leader in business education, equips you with the strategic and analytical skills to bridge the gap between marketing and business objectives. Learn from Igor Dmitriev, a seasoned expert with over 18 years in banking and 15+ years in FinTech and digital transformation, holding leadership positions at major firms like Societe Generale and Raiffeisenbank.

This course transcends traditional marketing, focusing on the critical role of the MBP in driving business growth. You'll master essential frameworks, such as Porter's Five Forces and Blue Ocean Strategy, to create targeted marketing campaigns that achieve measurable ROI. Gain practical experience through interactive exercises and real-world case studies. Understand how to conduct comprehensive market and customer research, craft compelling product marketing, and manage pricing strategies effectively. Develop crucial skills in strategic thinking, data analysis, communication, project management, and business acumen, all essential for success as a Marketing Business Partner.

MTF Institute is a global educational and research institution, an official partner of IBM, Intel, and Microsoft, with a proven track record of educating over 380,000 students in 208 countries. This course provides a robust foundation for a thriving career in strategic marketing. Enroll today and transform your career trajectory!

Curriculum

Introduction

This introductory section sets the stage for your learning journey. The "Onboarding to the Learning Process" lecture (3:21) guides you through the course structure and expectations. The "Welcome to MTF" lecture (1:15) introduces you to the prestigious MTF Institute, its global reach, and its commitment to excellence in business education.

Marketing Manager Business Partner

This core section dives deep into the multifaceted role of a Marketing Business Partner (MBP). You'll explore the "Introduction to the Role of MBP" (8:03), understanding its strategic importance within organizations. The "Marketing Manager Business Partner Functionality" lecture (4:37) details the key responsibilities and tasks of an MBP. You'll learn how MBPs contribute to "New Business or Product Launching" (7:27), mastering market analysis (5:35) and customer research (5:17). Essential frameworks are covered, including the role of market and customer analysis frameworks (4:46), product marketing packaging (8:13), price management (4:09), and promotion (9:02) strategies. The difference between marketing and sales (2:36) is clearly defined, and you'll learn to utilize strategic tools like Porter's Five Forces (4:16) and Blue Ocean Strategy (4:47) to gain a competitive edge.

Interactive Part, Next Steps and Answers to Questions

This concluding section provides opportunities for interaction, reinforcement of learning, and guidance for future career development. The "Interactive Part" (1:22) allows you to apply your knowledge. The "Congratulations with Course Finishing" lecture (1:20) celebrates your achievement. Finally, the "Bonus Section: Next Steps" (1:17) provides valuable advice on how to leverage your newfound skills and knowledge.