Master Persuasion: The Science of Consumer Behavior & Neuromarketing

What you will learn:

Product Marketing Psychology
Consumer Psychology
Consumer Behavior
Behavioral Economics
Neuromarketing
Persuasion Techniques
Influence Marketing
Viral Marketing Strategies
Pricing Psychology
Customer Journey Optimization

Description

Transform your marketing strategy with this cutting-edge course on marketing psychology and neuromarketing. Learn to craft compelling messages, optimize pricing for maximum impact, and build habit-forming products that keep customers coming back for more. Discover how to:

Craft irresistible cold emails that generate a flood of responses.
Master pricing strategies to skyrocket your revenue.
Design high-converting websites and landing pages that leave a lasting impression.
Elicit immediate customer reactions and create a buzz around your brand.
Develop a deep understanding of consumer behavior and buying patterns.
Optimize your LinkedIn and other advertising channels for maximum engagement.
Influence and persuade your target audience effortlessly.
Create a sense of urgency that motivates instant action.
Shape consumer behavior to benefit your business.
Generate viral marketing campaigns that spread like wildfire.
Build unwavering customer commitment and loyalty.
Effectively address customer objections and close deals.
Enhance your brand's appeal and build strong customer relationships.
Optimize the customer journey for a smooth and seamless experience.
Leverage influencer marketing to boost your brand's credibility and reach.
Spark organic word-of-mouth marketing for sustainable growth.
Refine your marketing surveys to achieve better results.

Taught by a veteran marketing executive with over 11 years of experience at companies like Sony PlayStation and Google-backed startups, this course provides real-world case studies and actionable strategies. Gain access to advanced MBA-level knowledge in marketing psychology, backed by training from top business schools like Kellogg and Columbia. Learn how to sell more and leave your customers wanting more!

This course delves into topics such as: marketing psychology, consumer psychology, behavioral economics, influence, persuasion, neuromarketing, viral marketing, customer journey, pricing strategies, and more.

Curriculum

Product Marketing Psychology

This section is a deep dive into the psychological principles behind successful product marketing. You'll learn to change minds using frameworks from experts like Jonah Berger, master the art of addressing objections effectively, discover how to find and leverage influencers, and unlock the secrets to building likeability and creating viral marketing campaigns. The curriculum covers topics such as persuasion techniques, habit formation, handling objections, building brand associations, leveraging scarcity and reciprocity, and even managing internal communications for maximum impact. Several case studies are also included, showcasing how these principles have been used in real-world situations. Specific lessons include leveraging AI marketing assistants, creating habit-forming products, and understanding the psychology behind various pricing strategies. Expect questions and assignments designed to test understanding and encourage application of learned material.

The Customer Decision Journey

This section focuses on understanding the customer journey from start to finish. It breaks down the customer journey into three key parts, giving you insights into each stage of the process and how to optimize it for better conversions. Learn to identify pain points and create a seamless experience that guides customers towards purchasing and beyond.

Marketing Psychology within Organizations (Internal)

This section shifts the focus from external marketing to internal dynamics. Learn how psychological principles apply to internal communications, teamwork, leadership, and conflict resolution. Topics covered include candor, power dynamics, team roles, effective communication techniques, handling stress, and building positive work relationships. The goal is to enhance collaboration and optimize the internal environment for better team performance and productivity.

7 Common Mistakes Marketers Make

This section concludes the course by highlighting seven common mistakes marketers often make. Learning to avoid these pitfalls is crucial for achieving marketing success. The lecture provides valuable insights and actionable tips to help you avoid these mistakes in your own marketing endeavors, ensuring a more effective and efficient approach.

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