Master Digital Marketing in 2025: PPC, SEO, Social Media & More

What you will learn:

PPC Advertising
SEO Fundamentals
Google Analytics 4 (GA4)
Email Marketing
Website Development
Google Tag Manager (GTM)
Digital Marketing Trends
Campaign Optimization
Audience Targeting
Marketing Analytics
Content Marketing Strategy

Description

Ready to dominate the digital landscape? This isn't just another digital marketing course; it's your complete roadmap to success in 2025 and beyond. We go beyond the basics, providing hands-on training in all aspects of digital marketing, from paid advertising and SEO mastery to social media strategy, Google Analytics 4 (GA4), and email marketing finesse.

Dive deep into proven strategies for Google Ads, Facebook, Instagram, TikTok, LinkedIn, and Microsoft Ads. Learn to craft compelling ad copy, optimize campaigns, and measure your ROI. Uncover the secrets of effective SEO, mastering keyword research, on-page optimization, and link-building techniques. Understand user behavior through GA4, track conversions seamlessly with Google Tag Manager (GTM), and cultivate loyal audiences through targeted email marketing. Even get a taste of practical web development to build your online presence.

This course is packed with over 773 detailed video lessons, 23 assignments, a comprehensive quiz, and two practice tests. Benefit from lifetime access, engage with our supportive student community forum, and receive personalized guidance from our expert instructors.

This is more than just a course; it's an investment in your future. With our 30-day, 100% money-back guarantee, you have nothing to lose. Unlock your potential. Enroll today!

Topics Covered Include:

Paid Advertising: Google Ads (Search, Display, Video, Shopping), Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Campaign optimization, Targeting and segmentation.

SEO: Keyword research, on-page and off-page optimization, technical SEO, local SEO, link building, content strategy, Google Search Console, Google Analytics integration.

Social Media Marketing: Comprehensive social media strategies, content creation, community building, paid social media advertising across different platforms, AI tools for social media management.

Google Tag Manager (GTM): Tag setup, event tracking, conversion tracking, Google Analytics integration.

Google Analytics 4 (GA4): Setting up GA4, data analysis, performance measurement, interpretation of key metrics, data driven decisions.

Email Marketing: Lead magnet creation, email list building, automation, A/B testing, subscriber management.

Content Marketing: Content strategy, content creation, content promotion, repurposing content, utilizing AI tools for content generation.

Website Development Essentials: Domain selection, website hosting, WordPress basics.

Curriculum

Google Ads Overview

This section lays the groundwork for Google Ads, covering account setup, auction dynamics, campaign structure, and key metrics. It delves into search campaign creation, keyword selection with the Keyword Planner tool, and various ad formats including Responsive Search Ads and Dynamic Search Ads. You'll learn about different bidding strategies, conversion tracking, and remarketing techniques, alongside Google Ads extensions to enhance your campaigns. Video ads on YouTube and shopping campaigns are also explored, along with the Performance Max campaign, mobile app campaigns, and demand generation. Finally, utilizing the shared library and bulk actions like automated rules and scripts are covered. The section concludes with a deep dive into Google Ads with Gemini AI, draft and experiment management, billing processes, Manager Accounts and Google Ads Editor.

Facebook Marketing

This section covers the fundamentals of Facebook marketing, starting with the reasons for using Facebook and creating a professional Facebook page. You'll learn how to create engaging content, promote your page, and understand the difference between likes and followers. Further, it delves into Facebook Ads, including campaign creation, pixel setup, various bidding strategies, and custom audience creation. The section includes lead generation, video, and sales campaigns, as well as a discussion on Facebook Business Manager, policies, tailored campaigns and tools.

Microsoft Ads Overview

This section introduces Microsoft Ads, mirroring the Google Ads structure with account setup, campaign creation, keyword research, ad formats and extensions, bidding strategies, and the audience network. It also covers conversion tracking with UET tags and remarketing, along with shopping campaigns, and mobile app strategies. Reports, shared libraries, bulk actions, planning, and billing are also covered, alongside a detailed look at certifications and resources available.

LinkedIn Ads Overview

This section provides a complete overview of LinkedIn Ads. You'll learn account setup, ad formats (including single image, carousel, video, document, conversation, and event ads), bidding strategies, audience templates, conversion tracking, retargeting, lead generation, and dynamic ad campaigns. This section also explores the use of reports, the billing center, and the business manager, as well as LinkedIn Ads certification preparation.

SEO Fundamentals

This section covers the core principles of SEO. You'll learn about on-page and off-page optimization, keyword research using tools like Google Keyword Planner and SEMrush, content creation strategies, technical SEO (HTTPS, Google Search Console, Google Analytics), user experience, dealing with Google algorithm updates, and measuring your SEO progress. Advanced topics include competitor research, URL structures for SEO, Google Analytics integration for SEO purposes, duplicate content removal techniques, how to acquire .edu backlinks, other backlink strategies, and local SEO.

Social Media Marketing

This comprehensive module covers various aspects of social media marketing. It starts with fundamental concepts like defining social media marketing, debunking marketing myths, and establishing a strong brand identity. It then delves into content marketing techniques, utilization of tools like Canva, and creating engaging content in different formats (graphics, GIFs, videos). The module emphasizes understanding your target audience, crafting compelling copywriting, and harnessing the power of hashtags and accessibility features. It examines different social media platforms (Facebook, X [Twitter], LinkedIn, Instagram, Pinterest, TikTok, YouTube), showcasing best practices for each. Finally, it dives into paid social media advertising across platforms and integrates AI tools (ChatGPT and Google Gemini) into creating social media content and building an automation strategy.

Google Tag Manager

This section provides a comprehensive guide to Google Tag Manager (GTM). You'll learn about GTM setup across various platforms (Wix, WordPress, Shopify, Squarespace), the GTM interface, best practices, and naming conventions. The module focuses on setting up essential tags like Google Analytics 4, Google Ads remarketing, and Facebook Pixel. You'll also explore advanced techniques like time-triggered tags, scroll distance tracking, click tracking, conversion tracking, understanding variable types, implementing custom events, and leveraging the data layer. Finally, the section covers Custom HTML tags for more advanced tasks.

Google Analytics 4

This section delves into Google Analytics 4 (GA4), explaining its importance and account setup. You'll learn how to prevent data inflation, navigate the dashboard, analyze traffic data (sources, countries, popular pages, demographics), set up goals and track conversions, and interpret key metrics such as DAU, WAU, and MAU. The module also covers practical analysis of user behaviour, identifying user segments and creating custom reports. It explains how to integrate GA4 with Google Tag Manager for more comprehensive tracking and explore using Google Looker Studio for reporting and analysis.

Email Marketing

This section covers email marketing, beginning with its importance for business growth. You’ll learn how to create a MailerLite account and navigate its interface. A focus on lead magnets explains how to create different lead magnet types, best practices, and techniques for list building. The module examines subscriber management, creating segments, and using email automation to create sequences for new customers. The section covers A/B testing, email style guides, mobile optimization, email personalization, and anti-spam policies.

Content Marketing with AI

This section introduces content marketing strategies, covering the importance of content marketing, various content formats, and understanding your brand’s purpose, positioning, unique selling proposition (USP), and target audience. You will explore creating customer personas, building ideation systems, and different content formats. The module covers content marketing case studies, repurposing content, tips for creating various content types (written, video, audio, visual, social media), and building a content calendar. The final portion focuses on using ChatGPT for various content marketing tasks, including keyword research, article and video script creation, social media post generation, and more.

WordPress Website Development

This section offers a practical introduction to website development using WordPress. It covers selecting a domain name and web hosting, installing WordPress, and selecting and customizing themes. It also covers creating menus, pages and posts. This section also integrates the use of AI to streamline the process of creating a website.

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