Master Digital Marketing in 2024: SEO, Paid Ads, Social Media & More

What you will learn:

SEO Fundamentals
Email Marketing
Content Marketing Strategy
Marketing Analytics
PPC Advertising (Google & Social)
Google Tag Manager (GTM)
Audience Targeting
Current Marketing Trends
Website Development Basics
Campaign Optimization

Description

Elevate your marketing game with our comprehensive digital marketing course! Learn cutting-edge SEO techniques, dominate paid advertising campaigns across Google, Facebook, LinkedIn, and TikTok, and master social media marketing strategies for optimal engagement. This in-depth program covers website development essentials, email marketing automation, and content creation using AI tools like ChatGPT and Gemini.

Gain practical skills in Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Google Tag Manager (GTM). Unlock the secrets of keyword research, conversion tracking, and remarketing for maximum ROI. Master the art of crafting compelling brand messaging, engaging visuals, and converting copy. This course isn't just theory; we dive deep into practical applications and real-world implementation. You'll get 722 detailed video lessons, 24 assignments, 1 quiz, and 2 practice tests to ensure you master every aspect.

Benefit from lifetime access, a supportive student forum for peer-to-peer learning, direct access to the instructor for Q&A, and a 30-day, 100% money-back guarantee. Transform your career or business today – enroll now!

Curriculum

Google Ads Mastery

This section provides a comprehensive introduction to Google Ads, covering account setup, auction dynamics, and ad rank optimization. You'll learn keyword research, match types, and negative keyword strategies. Explore various ad formats, including responsive search ads, dynamic search ads, and display ads, along with extensions to enhance performance. You will master different bidding strategies (manual CPC, Maximize Clicks, Maximize Conversions, etc.) and delve into display network targeting, conversion tracking, remarketing, and video ads. The section culminates in building a real-world Google Ads campaign and includes several quizzes and assignments to check your comprehension.

Facebook, Instagram, and Meta Marketing

This section delves into the world of Facebook, Instagram, and Meta marketing. It begins by explaining the business value of Facebook marketing and walks you through creating a Facebook page and crafting engaging content. You'll learn about Facebook Ads, from setting up an account to mastering campaign creation, targeting, bidding, and creative design. You'll explore conversion tracking, custom audiences, and remarketing strategies for Instagram. The curriculum also covers lead generation, sales, and app campaigns, with assignments and a practice quiz for evaluation. We’ll explore various Meta features and use cases, helping you create efficient and effective campaigns.

LinkedIn & Microsoft Ads Strategies

This part of the course equips you with the knowledge and skills to run successful LinkedIn and Microsoft Ads campaigns. You'll learn to navigate the interfaces, understand the auction mechanics, and set up effective campaigns. The curriculum covers different ad formats, bidding strategies, audience targeting, and conversion tracking techniques. You'll also explore remarketing, lead generation, and dynamic ad campaign creation. Finally, this section includes detailed instruction on LinkedIn and Microsoft Ads certification and dedicated assignments.

TikTok & X (Twitter) Ads

This section focuses on mastering the nuances of TikTok and X (formerly Twitter) advertising. You’ll gain an understanding of these platforms' unique user bases and learn how to construct high-performing campaigns. It covers campaign structure, targeting techniques, and creative elements for both platforms. You’ll also learn about conversion tracking and custom audience creation to improve the effectiveness of your ads. The section concludes with practical assignments and quizzes.

Search Engine Optimization (SEO)

This section is a comprehensive guide to SEO. Starting with the fundamental concepts, you will learn to debunk SEO myths and understand on-page, off-page, and technical SEO. You’ll master keyword research techniques using tools like Google Keyword Planner and SEMrush, and will explore content creation strategies, including optimizing content length and addressing duplicate content issues. The course covers advanced SEO techniques such as topical relevance, tiered link building, Google Algorithm updates, and website speed optimization. This section will teach you how to use Google Search Console, Google Analytics, and other tools for SEO analysis and optimization. You’ll also learn about performing manual SEO audits and competitor analysis. The section concludes with a comprehensive practice test.

Google Tag Manager (GTM)

This section focuses on Google Tag Manager (GTM). You’ll learn its purpose and how to set up a GTM account and install it on various platforms like Wix, WordPress, Shopify, and Squarespace. The course teaches you GTM’s interface, best practices, and covers setting up Google Analytics 4, Google Ads remarketing, and Facebook Pixel. You’ll also learn to implement different triggers, variables, and tags for detailed tracking, including custom events, scroll distance tracking, click tracking, conversion tracking, and error tracking. Advanced topics include working with data layers and implementing custom HTML tags are also covered.

Email Marketing Automation

This section covers email marketing strategies. You’ll learn the importance of email marketing, and set up a free MailerLite account. This section covers building an email list using lead magnets, segmenting your audience, and planning email sequences. You'll also learn how to create various lead magnets (eBooks, video series, PDFs) and how to craft engaging email content, how to perform A/B testing, analyze campaign data, and implement anti-spam policies. We will also cover how to manage your subscriber lists in MailerLite.

Content Marketing with AI

This section shows you how to use AI tools like ChatGPT and Google Gemini to streamline your content marketing efforts. It covers defining your brand and target audience, creating customer personas, and ideating content strategies. You'll learn to generate blog posts, social media content, video scripts, podcast outlines, and more, all using AI. The section also emphasizes repurposing your content to maximize its reach and impact. The course focuses on creating efficient marketing plans and strategies using AI to improve your content marketing ROI.

Social Media Marketing Strategies

This section explores different social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube, guiding you through setting up profiles and implementing a comprehensive social media strategy. You'll learn to create compelling content, understand the unique features of each platform, and manage your social media presence effectively. This includes mastering social media advertising, choosing the right platforms to target your audience, and setting up effective paid campaigns.

Website Development with WordPress

This section provides a practical introduction to website development using WordPress. You'll learn about domain names, web hosting, WordPress installation, theme selection and customization, menu creation, and post and page creation. You'll learn to create professional-looking websites using AI-powered website builders and learn best practices for SEO, content, and overall website functionality.

Deal Source: real.discount