Master the Art of Marketing: Advanced Program for Professionals

What you will learn:

Marketing Management Principles
Target Market Analysis
Segmentation and Positioning
Marketing Package Development
Branding Strategies
Brand Portfolio and Architecture
Brand Platform and Identity
Advertising Strategy
Advertising Budget Allocation
Campaign Effectiveness Evaluation
Media Planning Techniques
Advertising Models
Advertising Agencies
PR Tasks and Competencies
PR Strategy Development
PR Research Tools
Content and Media Material Creation
Media Relations Best Practices
Crisis Management
PR Planning, Measurement, and Ethics
Corporate Strategy Fundamentals
SWOT Analysis
Porter's Five Forces
PESTEL Framework
Balanced Scorecard Framework
Blue Ocean Framework
Interactive Learning
Next Steps and Guidance

Description

Ready to become a marketing master? Join our comprehensive course on advanced marketing, delivered by the esteemed MTF Institute of Management, Technology and Finance.

Dive deep into crucial marketing disciplines, from strategic planning to effective communication. Explore branding, advertising, public relations, and more. Learn from experienced professionals and gain insights into real-world scenarios.

This program provides you with the knowledge and skills necessary to excel in today's dynamic marketing landscape.

This course is perfect for:

Marketing professionals seeking to advance their expertise
Business leaders aiming to sharpen their marketing strategy
Aspiring marketers eager to build a strong foundation in the field

Gain a competitive edge with the latest marketing trends, innovative strategies, and practical applications. Enroll today and unlock your marketing potential!

Curriculum

Introduction

Begin your journey with an introduction to the learning process and a warm welcome from MTF Institute. Gain an overview of what to expect in the course and become acquainted with the MTF organization.

Module 1. Marketing Management

This module provides a comprehensive foundation in marketing management principles. Learn about target market analysis, segmentation, positioning, and developing a comprehensive marketing package. Explore pricing strategies, distribution channels, promotion techniques, and the importance of control in marketing management.

Module 2. Branding and Brand Management

Master the art of branding and brand management. Dive into the intricacies of branding strategies, brand portfolio development, and brand architecture. Learn how to create a compelling brand platform and identity, manage brand communications effectively, and understand the significance of brand capital and value.

Module 3. Advertising & Advertising Management

Discover the power of advertising and gain proficiency in advertising management. Delve into advertising strategy, budget allocation, and evaluating campaign effectiveness. Explore media planning techniques, understand various advertising models, and learn about the role of advertising agencies.

Module 4. Public Relations and PR Management

Develop your public relations expertise with this module. Explore PR tasks, competencies, and the development of a robust PR strategy. Discover essential research tools, content and media material creation, and media relations best practices. Gain valuable insights into crisis management and learn about planning, measurement, and ethical considerations in PR.

Module 5. Corporate Strategy

This module delves into the core principles of corporate strategy. Understand different types of business strategies, and master essential frameworks like SWOT analysis, Porter's Five Forces, PESTEL, and Balanced Scorecard. Explore the concepts of business strategy, including the Blue Ocean Framework, and gain a solid understanding of strategic thinking.

Interactive Part, Next Steps and Answers to Questions

Conclude your learning journey with an interactive session designed to reinforce your understanding. Receive guidance on next steps and find answers to any lingering questions you may have. Celebrate your successful completion of the course!

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