Master LinkedIn Marketing & Advertising: Generate Leads & Sales
What you will learn:
- LinkedIn Advertising
- B2B Lead Generation
- B2B Marketing Strategies
- LinkedIn Ads Management
- LinkedIn Marketing Automation
- LinkedIn Sales Navigator
- Account-Based Marketing (ABM)
- LinkedIn Analytics
- Social Media Marketing
- Digital Marketing
Description
Transform your LinkedIn presence into a lead-generating machine with this comprehensive course. Designed for marketers of all levels, this program teaches you effective LinkedIn marketing and advertising techniques, from crafting compelling ad copy to mastering advanced targeting strategies. Learn from a seasoned marketing executive with an MBA from a top US marketing school and 13 years of experience across various industries, from startups to Fortune 100 companies. This isn't just theory; you'll analyze real-world LinkedIn campaigns, understand why they succeeded, and learn to replicate that success for your business.
This course covers a wide array of LinkedIn ad types, including message ads, conversation ads, image ads, video ads, carousel ads, and text ads, ensuring you have the skills to implement a comprehensive marketing strategy across all channels. You'll discover how to:
- Generate high-quality leads for under $30, significantly boosting your ROI.
- Master lead nurturing techniques using marketing automation tools.
- Develop compelling video and copywriting that converts viewers into customers.
- Fix common LinkedIn lead generation mistakes, preventing wasted ad spend.
- Implement account-based marketing (ABM) strategies for precise targeting and higher conversion rates.
- Leverage LinkedIn Sales Navigator for effective cold outreach and lead generation.
- Effectively utilize LinkedIn advertising analytics to track your campaign performance and optimize your strategies.
- Employ LinkedIn advertising to enhance your other social media channels for a holistic approach.
- Use ethical and effective email-gathering techniques (legal and compliant methods).
Go beyond basic LinkedIn usage, and discover strategies to unlock powerful engagement, build brand awareness, improve your sales pipeline, and drive measurable results. You will receive a downloadable LinkedIn Advertising Tip Sheet to further support your LinkedIn marketing endeavors. This is your key to mastering the power of LinkedIn marketing. Enroll now and transform your marketing today!
Curriculum
Bottom-Funnel LinkedIn Marketing Ads
This section delves into the art of bottom-funnel LinkedIn advertising, focusing on converting warm leads into paying customers. Starting with an introduction to LinkedIn marketing fundamentals, the lectures move into detailed tutorials on Message Ads, Conversation Ads (including the new chatbot functionality), and the powerful LinkedIn Sales Navigator for targeted outreach. You'll learn to create highly effective image and video ads, optimizing them for lead generation and sales. This section covers various ad types, showing real-world examples and addressing common challenges like ineffective targeting and high costs. Additional lectures cover text ads and crucial targeting options for maximum impact in 2024, including matched audiences. It also includes practical exercises and Q&A sessions for reinforcement.
LinkedIn Organic Marketing at Scale - Using AI & Automation
This section explores the use of AI and automation tools to enhance your organic LinkedIn reach and engagement. Specifically, it teaches you how to effectively leverage Taplio, a tool designed for scaling organic marketing efforts on LinkedIn. The lessons guide you through utilizing Taplio's features and functionality, along with essential tips on using an anti-detect browser. Quizzes and supplementary slides further ensure knowledge retention and practical application.
Top & Middle of Funnel LinkedIn Marketing Ads
This section focuses on top-of-funnel LinkedIn marketing strategies designed to increase brand awareness and generate leads. The curriculum begins with introductions to different approaches to creating marketing campaigns targeting brand-unaware, problem-unaware, and product-unaware audiences. It includes a deep dive into the newest ad type - Thought Leader Ads, complete with a practical example. The section goes into how to develop engaging content, including tutorials on boosting engagement and creating effective video content for lead generation. Additional topics include creating and managing LinkedIn events, showcasing a LinkedIn Live example, and understanding LinkedIn advertising benchmarks.
LinkedIn Advertising: Quick Fixes
This section directly addresses common challenges marketers encounter in LinkedIn advertising. You’ll analyze typical mistakes and receive practical solutions. The modules detail how to fix issues with lead generation forms, negative targeting, bidding strategies, and lead nurturing. It's a concise and actionable guide to overcome obstacles and optimize campaigns for improved ROI. Each problem's solution is presented with a corresponding Q&A to cover various aspects and scenarios.
LinkedIn Video Ads
This section emphasizes the power of video in LinkedIn marketing. You'll learn to create high-converting video ads in Canva. The instruction includes examples of simple, storytelling, and lead-generation-focused video ads, along with tips for maximizing views and improving engagement. It also provides a detailed look at video advertising best practices and addresses common questions.
LinkedIn Message/Inbox Ads & Conversation Ads
This section details effective use of LinkedIn Message Ads and the newer Conversation Ads. It includes examples and tutorials to illustrate best practices and offers warnings about key performance indicators to avoid pitfalls. The course delves into strategies for utilizing special incentives to improve conversions and provides guidance on making your message ads more effective.
LinkedIn Text Ads
This concise section provides a practical guide to creating effective LinkedIn text ads. The lectures cover the creation and optimization of text ads, including best practices for UTM tracking and insights tagging.
LinkedIn Image & Carousel Ads
Here, you'll explore the potential of image and carousel ads on LinkedIn. The section provides examples of successful image ad campaigns in SaaS consulting, offering practical guidance for implementation and optimization. The carousel ad component explains how to create engaging and effective carousel ads for optimal results.
General LinkedIn Advertising
This comprehensive section covers essential elements of overall LinkedIn advertising strategy. Topics include choosing the right campaign objective, advanced targeting (including updates for 2024), leveraging pre-filled forms, understanding the audience network, email scraping (ethical and compliant methods), matched audiences, and campaign performance analysis. It also delves into building marketing funnels, testing strategies, retargeting techniques, and competitive analysis. You’ll learn to identify and overcome common issues with impressions, campaign setup, and lead generation, including a deep dive into full-funnel campaign examples with retargeting.
Account Based LinkedIn Marketing Advertising Example
This section provides a step-by-step guide to implementing Account-Based Marketing (ABM) strategies on LinkedIn. You will walk through a complete ABM campaign, learning how to target specific accounts, set up campaigns, create ads, measure performance, and utilize personal-level targeting and relevant integrations. A quiz will help solidify the knowledge gained.
Full-Funnel LinkedIn Advertising & Video
This section explores full-funnel LinkedIn advertising and video strategies, addressing common mistakes such as gating content and focusing on viral KPIs. It covers different campaign approaches for direct-response and brand awareness, including the targeting of in-market and out-of-market buyers. There’s detailed analysis of video metrics across platforms, including creative strategies for cost-effective video views. The course compares different approaches and examines various stages of awareness marketing.
Research & Testing with LinkedIn Advertising
This section explains how to use LinkedIn ads for research and testing. It shows how to handle situations where initial campaigns underperform and demonstrates how to leverage LinkedIn’s advertising system for effective market research.
Advanced Targeting Considerations with LinkedIn Ads
This section delves into advanced targeting techniques, including negative and positive targeting, and demographic targeting, providing you with the tools to optimize your campaign reach and effectiveness.
Bidding, New Ad Types, Key Pointers, Boosts
This section covers bidding strategies, the latest ad types (such as Event Ads and Spotlight Ads), and key considerations for successful B2B marketing. The lectures discuss high-level considerations, boosting organic posts, and common issues such as having too many impressions. It also delves into practical pointers for campaign optimization and overall marketing efficiency.
Other
This section provides additional helpful information and updates, covering topics such as demographics, conversation ads, audience creation, and performance tracking, all relevant to LinkedIn marketing in 2024.
Appendix: Tech Industry Examples for LinkedIn Ads
This appendix showcases real-world examples of LinkedIn ad campaigns within the tech industry, providing practical demonstrations of successful strategies and their applications.
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