Marketing > Digital Marketing
40.5 h
£34.99
Master Digital Marketing: SEO, Paid Ads, Analytics & Email
What you will learn:
- PPC Advertising
- Content Marketing Strategy
- Campaign Optimization
- Email Marketing Essentials
- Audience Targeting and Segmentation
- Website Development Essentials
- Google Analytics 4 (GA4) Mastery
- Marketing Analytics & Reporting
- SEO Fundamentals
- Google Tag Manager (GTM) Setup and Usage
- Current Trends and Best Practices
Description
Unlock your digital marketing potential with our comprehensive course! Learn to dominate search engines with SEO, conquer paid advertising channels like Google Ads, Facebook, LinkedIn, and Microsoft Ads, and master analytics using GA4 and GTM. This course equips you with the skills to build engaging websites, launch effective email campaigns, and create compelling content that converts. We'll cover everything from keyword research and campaign creation to conversion tracking and in-depth analytics interpretation.
Over 600 detailed video lessons, 57 assignments, quizzes, and practice tests will ensure you achieve complete mastery of digital marketing strategies. Gain a solid understanding of all major aspects, and become confident in handling client projects or launching your own successful online business. This course provides lifetime access and a 30-day money-back guarantee.
Deep Dive into Key Modules:
Paid Advertising Mastery: Google Ads (Search, Display, Video, Shopping, Performance Max), Facebook Ads, Microsoft Advertising, and LinkedIn Ads. Learn keyword research, campaign optimization, bidding strategies, and audience targeting. We'll even cover certifications.
SEO Domination: Master on-page and off-page optimization, technical SEO, keyword research, content creation, link building, and Google Search Console utilization. We will also cover advanced concepts like topical relevancy and AI-driven SEO.
GA4 & GTM Expertise: Understand GA4's functionality for tracking user behavior, setting up conversions, and creating effective dashboards. Gain proficiency with GTM to implement and manage website tracking tags.
Email Marketing Excellence: Learn to build email lists, create effective lead magnets, design engaging campaigns, and utilize email automation to drive results with platforms like MailerLite.
Content Marketing Strategies: Explore content formats, creation techniques, promotion methods, and repurposing strategies to achieve maximum impact. We'll also integrate AI tools like ChatGPT to boost your content strategy.
Website Building Fundamentals: Discover how to create engaging, user-friendly, and effective websites using WordPress. Learn how to pick the right domain, hosting, and theme.
Don't miss out – invest in your future and enroll today!
Curriculum
Google Ads Overview
This section provides a comprehensive introduction to Google Ads, covering account setup, auction dynamics, ad rank and quality score, account structure and metrics, and the creation of search campaigns. Assignments solidify understanding of key concepts through hands-on application.
Introduction to Keywords
This section delves into effective keyword research and selection using tools like the Keyword Planner. You'll learn about various keyword match types, negative keywords, and how to analyze search terms. Assignments will test your skill in keyword research.
Introduction To Ads & Extensions
Explore diverse Google Ads formats, including responsive search and display ads, call ads, and various ad extensions like sitelinks, callouts, and location extensions. Learn to optimize ads using keyword insertion and other techniques. Assignments reinforce understanding through practical application.
Bidding Strategies
Master different Google Ads bidding strategies, including manual CPC, automated bidding (Maximize Clicks, Conversions, Conversion Value, Target CPA, ROAS), and Enhanced CPC. Understand their applications and implications for campaign performance. An assignment allows you to practice choosing the appropriate bidding strategy.
Introduction to Display Network
This section covers the Google Display Network, its targeting options (affinity, demographics, in-market audiences, placements, keywords, custom audiences), and the creation of standard display campaigns. An assignment will assess your comprehension of Display Network targeting.
Introduction to Conversion Tracking
Learn the importance of conversion tracking and how to set it up for websites and apps. This section also covers phone call conversions, importing data from Google Analytics, and understanding attribution models. An assignment tests your ability to implement conversion tracking.
Introduction to Remarketing
This section explores remarketing techniques, utilizing the Audience Manager to create and manage remarketing campaigns targeting website visitors, app users, YouTube viewers, and customer lists. An assignment focuses on practical remarketing campaign creation.
Introduction to Video Ads
Learn how to create various YouTube video ad campaigns: Instream, In-Feed, Bumper, Non-Skippable, Ad Sequence, and Target Frequency. You'll also cover Audio Ads and assignments test your knowledge through campaign creation scenarios.
Introduction to Shopping Ads
This section explains the setup of Shopping Ads, including Google Merchant Center account setup and campaign creation. This is a practical, hands-on section.
Introduction to Performance Max
This concise section teaches the creation of Performance Max campaigns, utilizing Google's automated campaign optimization features.
Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign
This section covers creating Universal App Campaigns, Smart Campaigns, and Demand Gen Campaigns within Google Ads. Assignments help students apply their knowledge through practical campaign creation.
Introduction to Reports
Learn to navigate Google Ads' reporting features, including predefined reports, saved reports, and dashboards, to effectively analyze campaign performance.
Introduction to Shared Library
This section introduces the shared library in Google Ads, covering audience manager, location groups, exclusion lists, asset library, and brand lists. Assignments focus on practical application of these features.
Introduction to Bulk Actions
Learn about automated rules and scripts for efficient Google Ads management. Assignments test your understanding of these tools.
Introduction to Planning
This section introduces tools for planning Google Ads campaigns, including the Keyword Planner Tool, Performance Planner, Reach Planner, and App Advertising Hub.
Budgets & Bidding
This section covers shared budgets, bid strategies, and adjustments within Google Ads.
Introduction to More Tools
Explore additional Google Ads tools such as Google Tag, Content Suitability, Ad Customizers, Page Feed, Dynamic Ad Feed, and more. Assignments reinforce practical application.
Google Ads with Google Gemini AI
Learn how to leverage Google Gemini AI within your Google Ads campaigns to improve efficiency and results.
Drafts & Experiments
This section explains how to utilize drafts and experiments for testing and optimizing your Google Ads campaigns.
Introduction to Billing
This section offers an overview of managing your Google Ads billing, including summaries, documents, transactions, settings, and promotions.
Introduction to Google Ads Editor
Learn how to use the Google Ads Editor for efficient campaign management.
Introduction to Manager Accounts
This section provides an overview of managing multiple Google Ads accounts through manager accounts.
Google Ads Online Resources
This section points you to valuable online resources for staying up-to-date with Google Ads.
Google Ads Certifications
This section guides you through the process of obtaining Google Ads certifications.
Facebook Ads Basics
Begin your Facebook marketing journey by understanding the platform's capabilities and setting up a Facebook page. Then, move to the fundamentals of Facebook Ads, covering account setup, ad structure, metrics, and navigation.
Facebook Ads Campaign Creation
This section guides you through creating Facebook ad campaigns, covering campaign objectives, audience targeting, budget allocation, ad creative design, and A/B testing.
Facebook Pixel Setup
Learn to install and utilize the Facebook Pixel and Conversions API for tracking conversions and website events. An assignment provides a practical exercise.
Facebook Ads Bidding
This section covers various Facebook Ads bidding strategies and their implications for campaign performance.
Custom Audiences
Explore various methods of creating custom audiences in Facebook Ads, such as website visitor retargeting, customer email lists, and lookalike audiences. An assignment focuses on practical audience creation.
Facebook Ads Video Campaign
Learn the advantages of video in Facebook Ads and how to create effective video ad campaigns.
Facebook Ads Lead Gen Campaign
Learn how to design and implement lead generation campaigns on Facebook. Assignments reinforce the practical skills of lead generation campaigns.
Facebook Ads App Campaign
Learn how to promote your mobile app effectively using Facebook Ads.
Facebook Ads Brand Campaign
Discover how to create and manage brand awareness campaigns using Facebook Ads.
Facebook Ads Traffic Campaign
Learn to drive website traffic using Facebook's traffic campaign feature.
Facebook Ads Sales Campaign
This section focuses on running sales campaigns on Facebook. Assignments provide opportunities to build sales campaigns.
Facebook Ads Strategy
This section offers strategic advice on planning and implementing effective Facebook Ads campaigns.
Facebook Business Manager
Learn how to use Meta Business Suite for managing your Facebook Ads account.
Facebook Ads Policies
Understand Facebook's ad policies to avoid account issues.
Facebook Ads Tailored Campaigns
Discover how to create tailored campaigns for web traffic and lead generation on Facebook.
Facebook Ads for E-Commerce
Learn how to utilize Facebook Ads for e-commerce businesses.
Facebook Ads Tools
This section explores additional Facebook Ads tools such as automated rules, experiments, and placements.
Meta Ads With AI
Learn how to leverage AI to enhance your Meta Ads campaigns.
Reports
Understand and interpret Facebook Ads reports to analyze campaign performance.
Billing
This section covers Facebook Ads billing and payment methods.
Certification
Learn how to obtain Facebook Ads certifications.
Microsoft Ads Overview
This section starts your Microsoft Advertising journey by introducing the platform, account setup, and essential metrics. You’ll learn how Microsoft Ads campaigns work, including the auction and relevant scoring.
Introduction to Keywords
This section guides you through keyword research, selection, and match types in Microsoft Ads. You will learn to identify and manage negative keywords.
Introduction to Ads & Extensions
Learn about various ad formats and extensions in Microsoft Ads, allowing you to optimize campaigns for maximum impact. Assignments cover practical ad creation and extension selection.
Introduction to Bidding
Master different bidding strategies in Microsoft Ads, including automated and manual options. An assignment lets you apply these skills.
Introduction to Microsoft Audience Network
Learn about the Microsoft Audience Network and its diverse targeting capabilities.
UET and Conversion Tracking
This section explains how to set up the Universal Event Tracking (UET) tag and track conversions in Microsoft Ads. You’ll also learn about offline conversions.
Introduction to Remarketing
Learn about remarketing campaigns in Microsoft Ads, focusing on setting up remarketing lists and creating targeted campaigns. An assignment allows for practical campaign development.
Introduction to Shopping Ads
This section introduces Microsoft Shopping Ads, covering Merchant Center integration and feed setup.
Introduction to Mobile App Campaign
Learn how to create effective mobile app campaigns in Microsoft Ads. An assignment tests your understanding.
Introduction to Reports
This section shows you how to use Microsoft Ads reporting features to analyze campaign performance.
Introduction to Shared Library
Learn to utilize the shared library in Microsoft Ads for efficient campaign management. Assignments offer practical applications.
Bulk Actions & Apps
This section covers automated rules and the Microsoft Advertising Editor.
Introduction to Planning
This section introduces campaign planning tools in Microsoft Ads.
Introduction to Import
Learn how to import data into Microsoft Ads.
Experiments
Learn how to conduct experiments to optimize Microsoft Ads campaigns.
Introduction to Billing
This section covers billing and payment methods in Microsoft Ads.
Agency Management
This section explains how to manage multiple client accounts efficiently within Microsoft Ads.
Microsoft Ads Resources
This section provides access to helpful Microsoft Ads online resources.
Microsoft Ads Certifications
This section guides you through Microsoft Ads certification processes.
LinkedIn Ads Overview
This section introduces LinkedIn Ads, covering account setup, auction dynamics, ad structure, and essential metrics. It includes practical campaign creation.
Ad Formats
Explore various LinkedIn ad formats like single image, carousel image, video, text, spotlight, document, conversation, event, follower, and job ads. An assignment tests your knowledge of ad formats.
Bidding Strategy
This section details various bidding strategies in LinkedIn Ads and how to select the appropriate one.
LinkedIn Audience Templates
Learn to use LinkedIn's audience templates for effective targeting. You will learn about different audience attributes and matched audiences.
Conversion Tracking
Learn how to set up conversion tracking for LinkedIn Ads, using both Insight Tag and pixel methods. An assignment provides practical experience.
Retargeting
This section covers creating and managing retargeting campaigns in LinkedIn Ads. An assignment will test your knowledge.
Lead Gen
This section focuses on LinkedIn lead generation campaigns, including lead form setup and analytics. Assignments let you practically create lead gen campaigns.
Dynamic Ad
Learn how to create dynamic ad campaigns in LinkedIn Ads.
Carousal Image Ad
This section shows you how to use carousel image ads in LinkedIn. An assignment solidifies your skills.
Conversation Ad
Learn about conversation ads and their use in LinkedIn Ads.
Message Ad
Learn how to use message ads within LinkedIn Ads.
Document Ad
This section explains how to use document ads in LinkedIn Ads. An assignment will test your ability to create a campaign.
Video Ad
This section covers LinkedIn video ads and campaign creation. An assignment focuses on practical implementation.
Event Ad
This section details how to utilize LinkedIn's event ad feature for promoting events. An assignment will test your knowledge.
Direct Sponsored Content
Learn about direct sponsored content single image ad campaigns in LinkedIn Ads. Assignments will help reinforce practical knowledge.
Reports
This section covers utilizing reports for analysis within LinkedIn Ads.
Billing
This section explains how to manage billing within LinkedIn Ads.
Business Manager
This section provides an overview of the LinkedIn Business Manager.
Certification
This section explains how to obtain LinkedIn Ads certifications.
Introduction to SEO
This introductory section sets the stage for learning SEO.
SEO The Basics
Learn the fundamentals of SEO, debunking myths and understanding the key components: on-page and off-page optimization.
Create Your Site
This section covers the essentials of website creation, including technical terms, requirements, and essential pages.
Keyword Research
Master keyword research techniques, learning about short-tail vs. long-tail keywords, utilizing tools like Google Keyword Planner and SEMrush, and analyzing competitor keywords.
Content Creation
This section guides you through creating effective SEO content, covering content generation ideas, content length, and what to avoid.
Onpage SEO
Learn about on-page SEO, including optimizing titles, meta descriptions, headings, and image alt text. You will also learn about internal linking.
Offpage SEO
This section explores off-page SEO techniques, such as backlink acquisition, anchor text optimization, and various link-building strategies.
Technical SEO
Learn about HTTP vs. HTTPS, using Google Search Console and Google Analytics, and addressing issues such as duplicate content and 404 pages.
Speeding Up Your Wordpress Website
Learn how to improve website speed to enhance SEO performance, including web hosting optimization and WordPress speed-up techniques.
User Experience
This section explores the importance of user experience (UX) for SEO, focusing on key metrics like organic CTR, dwell time, and bounce rate.
Google Algorithms To Be Aware Of
Learn about Google's Panda, Penguin, and Hummingbird updates and how they affect search rankings.
Measuring Your Progress
Learn how to track your SEO progress, including monitoring backlinks, website traffic, and popular pages.
Levelling Up Your SEO Knowledge
This section explores advanced SEO concepts like topical relevancy, tiered link building, and AI-driven SEO.
Introduction To Manual SEO Audits
Learn to conduct manual SEO audits using various tools and techniques.
Competitor Research
This section explains how to research your competitors effectively.
URL Structure for SEO
Learn about effective URL structures for SEO, including keyword placement.
Google Analytics for SEO and Website Usability
This section guides you on using Google Analytics 4 (GA4) for SEO analysis and identifying opportunities to improve website usability.
Google Search Console SEO Tools To Check Search Performance And Indexing
Master Google Search Console for SEO, learning how to submit sitemaps, check for indexing issues, and analyze search performance.
Finding And Removing Duplicate Content and Thin Content To Help Your SEO
Learn how to identify and remove duplicate or thin content to improve your website's SEO.
How To Get .edu links From Authoritative Univerisities To Boost SEO
This section provides strategies for obtaining high-quality backlinks from educational institutions to enhance your website's SEO.
Other SEO Backlink Strategies
This section outlines additional backlink acquisition strategies beyond those previously discussed.
Link Building And Boosting SEO With Memes
Explore using memes for link building and social media engagement to improve SEO.
Local Google SEO and Google Map Ranking
Learn to optimize your website for local SEO to appear in Google Maps and local search results.
Practice Tests
This section offers practice tests to reinforce your SEO knowledge.
Email Marketing: First Steps
This introductory section guides you through setting up your email marketing account and familiarizing yourself with the interface of MailerLite.
Strategies To build An Email List From Scratch
Learn various strategies for organically growing your email list, targeting the right audience, and understanding their needs. Assignments help you plan your email list building approach.
Creating A Lead Magnet That Attracts Thousands Of Clients
Master the art of creating compelling lead magnets that attract subscribers, covering various types and best practices. Assignments ensure you can plan your ideal lead magnet.
Subscriber Management on MailerLite
Learn to effectively manage subscribers using MailerLite, covering group creation, segmentation, importing/exporting, and removing inactive subscribers.
Landing Pages: Creating A Landing Page that Converts
This section explains how to create high-converting landing pages to attract more clients. An assignment is included.
Subscription Forms: Capturing Visitors From Your Website
Learn how to create and implement subscription forms on your website using MailerLite. Assignments cover the practical creation of forms.
Email Automation in MailerLite
Master email automation in MailerLite, creating sequences for onboarding new customers. Assignments guide you through setting up automated email campaigns.
Campaign Statistics: Using the data to grow
Learn to analyze email campaign statistics and maintain email account health with a focus on anti-spam policies.
How to A/B Test your Email Campaigns
This section explains A/B testing in email marketing, covering planning, execution, and analysis. An assignment challenges your A/B testing strategies.
What is the Best Day and Time To Send Your Emails?
This section discusses optimal times to send emails based on research and data analysis.
Deciding the Format & Style Of Your Emails
Learn how to optimize emails for mobile devices, apply consistent styling, and personalize email content.
Support from MailerLite
This section points you to various support channels for MailerLite.
Introduction to Google Analytics
This introductory section sets the foundation for understanding Google Analytics.
The Basics + Set Up
Learn how to set up Google Analytics accounts, install tracking codes, and prevent data inflation.
Analyzing The Data
This section focuses on interpreting Google Analytics data, including traffic sources, demographics, and user behavior.
Goal Setting & Tracking
Learn how to set up goals and track conversions within Google Analytics.
Google Analytics 4 - Practical Tips
This section delves into various Google Analytics 4 (GA4) features and practical tips for analyzing data.
Analysis: Traffic Volume
This section focuses on analyzing website traffic volume using Google Analytics data.
Analysis: Traffic Relevance
Analyze the relevance of website traffic by examining demographics and user behavior using Google Analytics.
Analysis: How Google Analytics 4 Works
This section explains Google Analytics 4's mechanisms and how data is processed.
Customization: Custom Reports & Data Studio Introduction
Learn to create customized reports and utilize Google Looker Studio (Data Studio) for data visualization.
Implementation: Google Analytics 4 with Tag Manager
This section explains how to link Google Analytics 4 and Google Tag Manager together.
Reports
This section covers different Google Analytics 4 reporting methods.
Google Analytics 4 Assignment
This section includes an assignment to test the skills you have learned in this section.
Introduction to Google Tag Manager
This section introduces Google Tag Manager and why it’s useful.
Google Tag Manager Installation and Browser Set Up
This section covers installation and configuration of Google Tag Manager across various platforms.
Google Tag Manager Interface Overview and Best Practices
Learn to navigate the Google Tag Manager interface and follow best practices for implementation.
Setup Essential Tags and Publish Them
This section focuses on setting up and publishing essential tags in Google Tag Manager.
Improving & Expanding Your Tracking Data
Learn advanced Google Tag Manager techniques for tracking website events and user actions.
Getting Started - Tags, Triggers and Variables
This section explains the fundamental components of Google Tag Manager: tags, triggers, and variables.
Implementing Tags Via Google Tag Manager
This section delves into implementing various tags using Google Tag Manager, including custom events and data layer integration.
Google Tag Manager Assignment
This section includes an assignment to test your GTM knowledge and skills.
Introduction to Content Marketing
This introductory section sets the stage for learning about content marketing.
Content Marketing Basics
This section explains the basics of content marketing.
Content Marketing: Define Your Brand & Purpose
Learn to define your brand's purpose, position, USP, and personality.
Content Marketing: Define Your Target Audience
This section guides you through identifying and understanding your target audience for effective content creation.
Content Marketing: Come up with Great Content Marketing Ideas
Learn effective methods for brainstorming and researching content marketing ideas.
Content Marketing: Content Marketing Formats
This section covers different content formats for effective content marketing.
Content Marketing: Create Amazing Content to Market Your Business
This section provides tips for improving the quality of your content across various formats.
Content Marketing: Publish Your Content
Learn about the best platforms to publish your content based on the format and target audience.
Content Marketing: Promote Your Content
This section covers various promotion strategies for content marketing.
Content Marketing: Measuring Your Content Marketing Results
This section explains how to analyze the effectiveness of your content marketing efforts and make adjustments accordingly.
Content Marketing with ChatGPT/AI Tools
This section focuses on leveraging AI tools like ChatGPT for various aspects of content creation and marketing.
WordPress: Create Stunning Wordpress Websites for Business
Learn the basics of creating WordPress websites, from domain selection and hosting to theme customization and content creation.
Thank You For Taking This Course!
This section concludes the course and thanks participants for their engagement.