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Easy Learning with Kotler's Strategic Marketing Management Case Examples
Marketing > Marketing Fundamentals
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Master Kotler's Strategic Marketing: Case Studies & Solutions

What you will learn:

  • Solutions to all case studies in the 16th edition of Kotler's Marketing Management
  • Answers to all end-of-chapter questions in the 14th edition
  • Comprehensive review of all 21 chapters from the 16th edition
  • A concise summary of key marketing concepts from Kotler's work

Description

Elevate your marketing expertise beyond textbook theory! This course goes beyond simply reading Kotler's Marketing Management; it equips you with the practical skills and solutions needed to excel in exams, interviews, and real-world marketing challenges.

In just 9 hours, you'll gain a comprehensive understanding of core marketing principles, enhanced by detailed analyses of case studies from the 16th edition and questions from the 14th edition of Kotler's renowned text. This course bridges the gap between theory and application, offering a framework for solving marketing problems with confidence.

  • Master key marketing concepts through practical application.

  • Gain in-depth knowledge by analyzing solutions to case studies and end-of-chapter questions.

  • Access numerous preview lectures to assess the course content before enrolling.

  • Receive personalized support to clarify your doubts throughout the course.

  • Benefit from Udemy's 30-day money-back guarantee.

Developed by a seasoned marketing professional with 40+ years of experience at Unilever and Johnson & Johnson, this course provides a valuable perspective and framework for tackling real-world marketing scenarios. It’s your go-to resource for quick concept reviews and practical solutions.

See what other students are saying:

“An invaluable resource, finally providing solutions to Kotler's challenging case studies!”

“Excellent coverage of current marketing trends and insightful solutions to Kotler's case studies.”

“Well-structured units and engaging examples make learning a breeze.”

“This course is a game changer, applying Kotler's concepts to real-life situations.”

“Perfect for a concise review of Kotler's Marketing Management, particularly for the 16th edition.”

“This course is a rich source of innovative ideas for business professionals.”

“I'm thrilled with the results!”

Preview numerous lectures covering each section. If you find the content valuable, enroll, and unlock deeper understanding and practical application! If not fully satisfied, contact us to explore modifications to meet your specific needs.

Remember, this course is protected by Udemy's 30-day money-back guarantee.

Curriculum

Introduction

This introductory section sets the stage for the course, providing a comprehensive overview of what students can expect to learn. The 'Introduction' lecture (6:38 minutes) will walk you through the course structure and learning objectives.

Fundamentals of Marketing Management

This section dives into the core principles of marketing management. It covers Chapter 1 ('Defining Marketing for the New Realities', 19:10 minutes) and Chapter 2 ('Marketing Planning and Management', 33:35 minutes) from Kotler's 16th edition, addressing key concepts and providing solutions to related case studies and questions. Numerous real-world examples, including case studies on Nike, Disney, Google, and Zappos, are analyzed in detail, enhancing understanding and application.

Understanding the Markets

This section explores market analysis techniques. It includes detailed coverage of Chapters 3, 4, and 5 from Kotler's text, analyzing consumer and business markets, and providing practical guidance on market research methodologies. Real-world case studies such as Aravind Eye Care, Paytm, Udaan, Salesforce.com, IDEO, and LEGO illustrate these concepts. The section also includes answers to questions from the 14th edition relating to target marketing, mental accounts, B2B marketing, and survey quality.

Developing a Viable Market Strategy

Here, you will learn to develop effective marketing strategies. This section covers Chapters 6 and 7, focusing on market segmentation, target customers, crafting value propositions, and positioning. Case studies of L'Oreal, MJunction, Unilever, and Lenskart provide practical insights. This section also addresses questions from the 14th edition concerning mass marketing, segmentation schemes, and optimal positioning strategies.

Designing Value

This section explores product and service design and brand management. It covers Chapters 8, 9, 10, and 11, focusing on product and service design, brand building, pricing, and sales promotion. Real-world case studies like Apple, Casper, Toyota, The Ritz-Carlton, Nordstrom, Louis Vuitton, and Muji are analyzed. The section also includes answers to questions from the 14th edition addressing product form vs. function, product/service differentiation, brand extensions, and brand equity models.

Communicating Value

This section focuses on marketing communications strategies. It includes detailed coverage of Chapters 12, 13, and 14. Case studies of Red Bull, Burger King, AccorHotels, Avon, and Progressive Insurance are used to illustrate key concepts. The section also includes answers to questions from the 14th edition, covering advertising testing, television advertising, communications audit, and the effectiveness of sales personnel.

Delivering Value

This section covers distribution and retail management. It examines Chapters 15 and 16, focusing on distribution channels and retail management strategies, illustrated through case studies on Zara, Titan, Uniqlo, and Croma. The section also answers questions from the 14th edition on channel strategies and retail customer loyalty.

Managing Growth

This section explores strategies for driving growth in competitive markets. It covers Chapters 17, 18, 19, and 20, focusing on growth strategies, new product development, building customer loyalty, and tapping into global markets. Case studies on Treebo Hotels, American Express, Paper Boat, WeChat, Infosys, Tanishq, IKEA, and Taj Hotels are discussed. The section also addresses questions from the 14th edition on brand lifespan, industry roles, new product targeting, and global marketing considerations.

Summary

This section provides a concise summary of the key concepts and learnings from the entire course, reinforcing the key takeaways.

Related Resources

This section suggests additional resources for those wanting to further their marketing knowledge, including related courses.

More on Kotler's Strategic Marketing Management Case Examples

This section offers supplementary material on global marketing case studies, providing additional insights and applications.

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