easylearn.ing
Easy Learning with Course of Introduction to Google Looker Studio (Data Studio)
Marketing > Marketing Analytics & Automation
4 h
£34.99 £12.99
4.8 ★★★★★
1056 students

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Language: English

Master Google Looker Studio: Data Visualization & Reporting

What you will learn:

  • Build interactive dashboards and reports in Google Looker Studio.
  • Master data blending techniques to combine information from different sources.
  • Utilize filters and regular expressions for precise data analysis.
  • Create compelling visualizations using various chart types.
  • Design reports that tell a clear and engaging story with your data.
  • Learn best practices for data visualization and reporting.
  • Share and collaborate on reports efficiently.
  • Understand the Looker Studio data model and its applications.
  • Develop effective data storytelling skills.
  • Optimize reports for better user engagement and understanding.

Description

Unlock the power of data visualization with our in-depth Google Looker Studio course! Transform raw data into compelling, interactive dashboards and reports. This comprehensive training goes beyond the basics, guiding you through data integration, advanced charting techniques, and best practices for data storytelling. Whether you're a beginner or looking to enhance your existing skills, you'll learn to connect to various data sources, including Google Analytics 4, master data blending, and leverage powerful features like filters and regular expressions to extract actionable insights. We'll cover everything from creating simple charts to designing complex, interactive reports that effectively communicate your data's narrative. Learn to create scorecards, tables, pie charts, bar charts, line charts, and more, all while applying design principles for maximum impact. This course empowers you to confidently analyze and present data, boosting your analytical skills and making you a valuable asset in any data-driven environment.

This course is more than just a technical tutorial; it's a journey to mastering data visualization. Learn to confidently navigate the Looker Studio interface, create engaging visuals, and effectively communicate your data-driven stories. We'll cover data manipulation, report design, and community engagement, empowering you to excel in your data analytics career. Enroll today and transform your data into powerful narratives!

Curriculum

Introduction to Looker Studio

This introductory section lays the groundwork for your Looker Studio journey. You'll begin by understanding what Google Looker Studio is and how it can benefit you. We'll explore the interface in detail, focusing on navigation and key features. A crucial element is learning to effectively use the Google Analytics 4 Demo Account, a valuable tool for practical application. We'll also delve into the fundamental Dimension-Metric Model, crucial for understanding data structure and analysis. Finally, a short quiz will test your comprehension of the initial concepts.

Mastering Charts and Visualizations

This section dives deep into the various chart types available in Looker Studio. You'll learn to create and customize Scorecards, Tables, Pivot Tables, Pie Charts, Bar Charts, Treemaps, Line Charts, Area Charts, Time Series Charts, Scatter Plots, Maps, Sankey Diagrams, Gauge Charts, Bullet Charts, and Waterfall Charts. We'll also cover essential aspects like managing pages and incorporating fixed elements within your reports to improve organization and visual appeal.

Data Filtering and Regular Expressions

Learn to harness the power of filters and regular expressions to refine your data analysis and reporting. This section covers different filter types and their applications. You'll master using REGEXP functions like CONTAINS, MATCH, EXTRACT, and REPLACE to manipulate and extract specific data based on patterns, enhancing your ability to uncover valuable insights hidden within complex datasets. We'll also explore various functions within Looker Studio to further refine your data manipulation skills.

Interactive Report Controls

This section teaches you how to create interactive reports using various controls, transforming static reports into dynamic tools. We'll guide you through creating sample reports, implementing date range controls, drop-down lists, input boxes, advanced filters, checkboxes, data controls, dimension controls, sliders, and buttons. Learn to enhance user engagement and provide a more interactive experience for your audience.

Creating Custom Metrics and Dimensions

Gain the power to tailor your data analysis by learning how to create your own custom metrics and dimensions. This section provides practical guidance on building metrics and dimensions specific to your analysis needs, allowing for more precise data exploration and visualization.

Intermediate Looker Studio Techniques

This section introduces intermediate-level techniques to enhance your report creation. We'll cover breakdown dimensions for more granular analysis, the creation of Key Performance Indicators (KPIs), and techniques for efficiently sharing and consuming reports, including collaboration best practices.

Advanced Data Management

Explore advanced data management strategies within Looker Studio. This section focuses on the use of global metrics and dimensions, groups, and bins for more efficient data organization and analysis. Learn how to leverage these features to enhance the structure and clarity of your reports.

Data Blending with Looker Studio

Master the art of data blending to combine data from multiple sources into a unified report. This section covers various join types and their practical application in Looker Studio, allowing you to create comprehensive reports from disparate datasets.