Master Digital Marketing: SEO, Paid Ads, GA4 & More

What you will learn:

SEO Fundamentals
PPC Advertising (Google, Facebook, Microsoft, LinkedIn)
Google Analytics 4 (GA4) Mastery
Google Tag Manager (GTM) Expertise
Audience Targeting and Segmentation
Marketing Analytics & Reporting
Campaign Optimization
Website Development Essentials
Email Marketing Strategies
Content Marketing Strategy with AI
Latest Digital Marketing Trends

Description

Unlock your digital marketing potential with this comprehensive course! Learn SEO, Google Ads, Facebook & LinkedIn Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), email marketing, content marketing, and website development – all in one place.

Go beyond the basics. This isn't just a surface-level introduction; we delve deep into the practical application of each marketing channel. You'll build real-world campaigns, master essential tools, and learn how to analyze data to make effective decisions.

Our expertly-designed curriculum features 586 detailed video lessons, 57 assignments, quizzes, practice tests, and 7 downloadable resources, giving you a thorough understanding of each topic. Plus, you'll have lifetime access, a supportive student forum, direct access to the instructor for questions, and a 30-day money-back guarantee. This course covers:

Paid Advertising Mastery: Google Ads (Search, Display, Video, Shopping, Performance Max), Facebook Ads, Microsoft Ads, and LinkedIn Ads. Learn keyword research, audience targeting, bidding strategies, and campaign optimization for each platform.
SEO Domination: On-page, off-page, and technical SEO techniques. Understand keyword research, content strategy, link building, and how to measure your success. Learn how to conduct an SEO audit and use GA4 to track your progress.
Google Analytics 4 & Tag Manager Expertise: Master GA4, including data analysis, KPI setup, and customized reporting. Learn how to use GTM for effective tracking, event creation, and conversion tracking.
Email & Content Marketing Strategies: Craft impactful email campaigns and develop engaging content marketing strategies tailored to your target audience. We'll cover using AI tools to enhance your marketing efforts.
Website Development Fundamentals: Get introduced to building user-friendly websites using AI tools for efficient development.

Don't just learn the theory – become a true digital marketing professional. Enroll now and start your journey to online marketing success!

Curriculum

Google Ads Overview

This section provides a comprehensive introduction to Google Ads, covering account setup, auction dynamics, ad rank, quality score, account structure, metrics, and navigation. You'll learn to create search campaigns and work through assignments applying these concepts, including keyword research, ad formats and extensions, and various bidding strategies to maximize results. Detailed explanations of display network targeting options (affinity, demographics, in-market, etc.) and remarketing strategies are included, along with in-depth coverage of conversion tracking and video ad campaigns (in-stream, in-feed, bumper, non-skippable, sequences and audio ads) ensuring a complete understanding of Google Ads functionalities.

Facebook Marketing

This section is dedicated to the fundamentals of Facebook marketing, encompassing page creation, content posting strategies for engagement, understanding the differences between likes and followers, and a deep dive into Facebook Ads. You'll learn to create various Facebook Ad campaigns (lead generation, sales, app promotion, brand awareness, and traffic), master audience targeting techniques including custom audiences and lookalike audiences. We'll cover bidding strategies, pixel setup, reporting, and the business manager to effectively manage your Facebook marketing efforts. Assignments throughout reinforce practical application.

Microsoft Ads Overview

This section will guide you through the intricacies of Microsoft Ads, covering account setup, structure, metrics, and navigation. Learn to build search campaigns, understand keyword research, ad formats & extensions, and various bidding strategies. The section will provide insights into Audience Network targeting, UET tag setup, remarketing, shopping ads, and mobile app campaigns. The practical implementation is enhanced by assignments testing your knowledge of each area, including reports, shared library and bulk actions.

LinkedIn Ads Overview

This section offers a complete guide to LinkedIn advertising, including account setup, ad formats (single image, carousel, video, text, document, etc.), bidding strategies, and audience targeting using templates and matched audiences. The curriculum covers conversion tracking, retargeting, and various campaign types (Lead Gen, Dynamic Ads, Carousel, Conversation Ads, Event Ads, Direct Sponsored Content). You will learn to leverage reports, billing center, and the business manager for successful LinkedIn advertising, reinforced with practical assignments.

The Ultimate SEO Guide

This section is your complete guide to SEO. It starts with the fundamentals, covering SEO myths and the importance of both on-page and off-page optimization. You'll learn keyword research using various tools, content creation strategies, and in-depth on-page and off-page techniques, including backlink analysis and link building. Technical SEO aspects like site speed optimization, user experience, and dealing with Google algorithm updates are also covered, and you'll learn how to measure your SEO progress using Google Analytics 4 and Search Console. Hands-on exercises and assignments will consolidate your SEO knowledge.

The Ultimate Google Analytics 4 Guide

Master Google Analytics 4 in this comprehensive section. You'll learn about setting up your GA4 account, preventing inflated data, and navigating the dashboard. You will learn to analyze traffic sources, user demographics, device usage, and page-level performance. The section also covers setting goals, tracking conversions, and creating custom reports. It includes hands-on exercises and lessons on using GA4 alongside Google Tag Manager and Google Looker Studio for advanced analysis and reporting. The focus is on practical application and interpreting data to drive business decisions.

Complete Google Tag Manager Guide

This section provides a comprehensive guide to Google Tag Manager (GTM). It starts with installation methods across various platforms (Wix, WordPress, Shopify, Squarespace). Then we move into the interface, best practices, and setting up essential tags for GA4, Google Ads remarketing, and Facebook Pixel. You'll learn various tag types and triggers and understand how to use variables to create custom events and track user interactions. The section will teach you how to implement GA4 event tags, track button clicks, capture JavaScript errors, and work with the data layer for advanced tracking. Assignments challenge you to put your GTM knowledge into practice.

Email Marketing with MailerLite

This section covers building an effective email marketing strategy using MailerLite. You'll learn how to create a lead magnet, build your email list, manage subscribers, create landing pages, and set up email automation sequences. The section covers A/B testing, best practices for email design, mobile optimization, and personalization. Practical exercises guide you through MailerLite’s interface and reinforce the concepts learned.

Content Marketing with AI

This section explores the power of content marketing, including defining your brand, identifying your target audience, and developing a content strategy. It focuses on utilizing AI tools like ChatGPT for various content creation tasks – from generating ideas and outlines to writing articles, scripts for videos and podcasts, social media posts, and even optimizing your YouTube content. Learn about different content formats and effective promotional strategies. The section includes a practical case study for applying content marketing principles effectively.

WordPress Website Development

This section provides an introduction to creating stunning business websites using WordPress. You will learn about choosing a domain name and web hosting, installing WordPress, selecting themes, customizing your website, and creating menus, posts, and pages. The course also shows you how to leverage AI to quickly create and customize professional websites.