Marketing > Paid Advertising
8.5 h
£34.99
Master Google Ads: A Complete Guide to PPC Advertising
What you will learn:
- Boost sales, leads, and website traffic
- Create high-performing search, display, shopping, YouTube, mobile, demand gen, and smart campaigns
- Build effective remarketing campaigns
- Target specific audiences and demographics
- Master Google Ads automation
- Gain in-depth Google Ads expertise
- Implement accurate conversion tracking
- Run ads on Google and YouTube
- Optimize campaigns for maximum ROI
- Utilize Google Gemini AI for campaign management
Description
Unlock the power of Google Ads with our comprehensive course, "Master Google Ads: A Complete Guide to PPC Advertising." This isn't just another Google Ads tutorial; it's a deep dive into every facet of paid advertising, designed to transform your marketing strategies.
Learn to craft compelling search, display, video, and shopping campaigns. We'll cover everything from fundamental concepts like keyword research and ad copywriting to advanced techniques such as Performance Max campaigns, automation, and conversion tracking. Discover how to optimize your bidding strategies, target high-value audiences, and leverage remarketing to maximize your return on investment.
Through 110+ detailed video lessons, practical assignments, quizzes, and a supportive student forum, you’ll gain the expertise needed to manage successful Google Ads accounts, whether for your own business or for clients. This course provides the complete toolkit for Google Ads mastery, ensuring you're equipped to navigate the ever-evolving landscape of online advertising.
What you'll learn:
- Master Google Ads fundamentals: account structure, ad auctions, networks, and key metrics
- Become a keyword research pro: identify profitable keywords, utilize the Keyword Planner, and manage negative keywords effectively
- Craft high-performing ads: design compelling ad copy across various formats (RSA, DSA, RDA, call ads, etc.) and leverage ad extensions
- Master bidding strategies: learn manual CPC, automated bidding, Target CPA, Target ROAS, and more to maximize conversions
- Dominate the display network: target audiences effectively using demographic, in-market, affinity, remarketing, and custom audience segments
- Track conversions with precision: set up website, app, and phone call conversion tracking to measure campaign success
- Master remarketing: build robust remarketing campaigns to re-engage website visitors and increase conversions
- Conquer YouTube advertising: create engaging instream, in-feed, bumper, and non-skippable ads to reach broader audiences
- Become a shopping ads expert: set up a Google Merchant Center account and run effective shopping campaigns
- Harness the power of Performance Max: leverage this automated campaign type for maximized results
- Utilize automation and Google Gemini AI to optimize your campaigns
- Analyze performance, create insightful reports, and use dashboards to visualize results
- And much more!
This course includes lifetime access, a 30-day money-back guarantee, and access to a dedicated student community. Enroll now and start your journey to Google Ads mastery!
Curriculum
Google Ads Overview
This section lays the foundation for your Google Ads journey. You'll learn about Google Ads, where your ads will appear, and the process of setting up your account. We'll dive into the complexities of the Google Ads auction, understanding ad rank and Quality Score. You'll also master Google Ads account structure, key metrics, and navigation, culminating in the creation of your first search campaign.
Keywords Research Cheats
Become proficient in keyword research. Learn how to select the right keywords, use the invaluable Keyword Planner tool, and understand the nuances of keyword match types. Crucially, you'll learn how to identify and utilize negative keywords and effectively analyze search terms to refine your targeting.
Ads & Extensions Cheats
This section explores various ad formats, including Responsive Search Ads, Dynamic Search Ads, Responsive Display Ads, and Call Ads. You'll master the art of utilizing ad extensions – Sitelink, Call, Callout, Structured Snippet, Location, Price, Promo, Lead Form, App, Business Name & Logo – to enhance your ads' visibility and click-through rates. The section also covers keyword insertion, countdown timers, and location insertion for personalized ads.
Bidding Strategies Cheats
Optimize your campaigns with effective bidding strategies. We'll cover manual CPC bidding, as well as automated bidding strategies like Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Target Impression Share, Enhanced CPC, CPM, and CPV. You'll learn how to choose the right strategy for your goals.
Display Network Cheats
Expand your reach by mastering the Display Network. Explore various targeting options such as Affinity, Demographics (including detailed demographics and life events), In-Market audiences, Topics, Placements, and Keywords. You'll also learn to build and manage custom and combined audiences, culminating in the creation of a Standard Display Campaign.
Conversion Tracking Cheats
Accurately measure your campaign success with conversion tracking. We'll cover setting up website, app, and phone call conversions, as well as importing data from Google Analytics and understanding attribution models. Mastering this section is key to optimizing your campaigns for maximum ROI.
Remarketing Cheats
Learn how to re-engage website visitors and increase conversions through remarketing. You'll explore the Audience Manager, create remarketing campaigns, and target app users, YouTube viewers, and customer lists. You'll also learn how to utilize custom combinations and integrate data from Google Analytics and Lead Form segments.
YouTube Ads Cheats
Unlock the power of YouTube advertising. This section covers creating various YouTube ad formats: Instream, In-Feed, Bumper, 15-second non-skippable ads, and Ad Sequence campaigns. You'll learn to manage your target frequency and even explore the options of Audio Ads. Each campaign creation is accompanied by dedicated assignments.
Shopping Ads Cheats
Drive sales with effective shopping ads. We'll cover setting up a Google Merchant Center account, creating a Google for Retail account, and building and managing shopping ad campaigns.
Performance Max Campaign Cheats
Learn to create and optimize Performance Max campaigns, Google's most advanced automated campaign type, to maximize your campaign's results.
Mobile App Campaign Cheats
Learn to create and manage Universal App Campaigns to drive app installs and engagement.
Smart Campaign Cheats
Learn how to use Google's simplified Smart Campaigns for quick and efficient setup and management.
Demand Gen Campaign Cheats
Learn how to set up and run Demand Gen Campaigns, focusing on building brand awareness and lead generation.
Introduction to Reports
Understand how to use Google Ads' reporting features to track your campaigns' performance, analyze data, and create custom reports and dashboards.
Shared Library Cheats
Learn how to effectively utilize the Shared Library to manage your audiences, locations, exclusion lists, and assets across multiple campaigns. We will also cover brand lists.
Bulk Actions Cheats
Automate your campaign management using bulk actions, including rules and scripts. Learn how to create automated rules and write scripts for efficient campaign optimization and to leverage Solutions.
Budgets & Bidding Cheats
Learn how to effectively manage your budgets and bidding strategies. This includes using shared budgets, various bid strategies and adjustments.
Planning Tools Cheats
Master Google Ads' planning tools, including Keyword Planner, Performance Planner, Reach Planner, and App Advertising Hub, to plan and strategize your campaigns effectively.
More Tools Cheats
Explore additional tools like Google Tag, Content Suitability, Ad Customizers, Page Feeds, Dynamic Ad Feeds, Hotel Properties Feeds, and the Ad Preview & Diagnosis Tool. We will also cover Policy Manager and other essential tools.
Google Ads with Google Gemini AI Cheats
Learn how to leverage the power of Google Gemini AI to enhance your Google Ads campaigns.
Drafts & Experiments
This section covers how to utilize drafts and experiments to test different campaign variations and optimize your campaigns.
Introduction to Billing
This section will cover the basics of Google Ads billing, including managing your payments and accessing billing documents.
Introduction to Google Ads Editor
Learn to use Google Ads Editor for more efficient management of your Google Ads campaigns.
Introduction to Manager Accounts
Learn to use Manager Accounts/My Client Center to manage multiple Google Ads accounts effectively.
Google Ads Online Resources
Discover valuable online resources to stay updated on Google Ads best practices and industry news.
Google Ads Practice Tests
Test your knowledge with two comprehensive practice tests to solidify your understanding.
Google Ads Certifications
Learn about Google Ads Skillshop Certifications and how to obtain them.
Thank You For Taking This Course!
A concluding section expressing gratitude for the students completing the course.