Google Ads Mastery: 2025's Ultimate Guide to Campaign Success with Gemini AI

What you will learn:

Drive Sales, Leads & Website Traffic
Master Search, Display, Shopping, YouTube, Mobile & Smart Campaigns
Build Powerful Remarketing Campaigns
Target Specific Audiences and Demographics
Utilize Google Ads Automation
Master Google Gemini AI for Campaign Management
Perform In-Depth Campaign Optimization
Reach Customers on Google & YouTube
Implement Effective Conversion Tracking
Become a Google Ads Expert

Description

Elevate your digital marketing game with our comprehensive Google Ads Masterclass for 2025! This isn't just another course; it's your key to unlocking the power of Google's advertising platform, including the revolutionary Gemini AI.

Dive deep into every aspect of Google Ads, from foundational concepts to advanced strategies. Learn to craft high-performing search, display, video, and shopping campaigns. Master keyword research, bidding strategies, and conversion tracking for maximized ROI.

We'll equip you with the skills to build and manage campaigns effectively, leveraging the latest features and Gemini AI for unparalleled efficiency and results. Go beyond the basics and learn advanced techniques like remarketing, audience segmentation, and using Google Ads Editor.

This in-depth course includes:

110+ detailed video lessons covering every campaign type and feature.
21 practical assignments to reinforce your learning.
2 comprehensive practice tests to assess your progress.
Lifetime access to course materials.
A dedicated student forum for peer support and interaction.
Direct access to the instructor to answer your questions.
A 30-day, 100% money-back guarantee so you can learn with confidence.

Whether you're aiming to boost your own business or manage Google Ads for clients, this masterclass will empower you with the knowledge and skills you need to thrive in the dynamic world of digital advertising. Don't miss out – enroll now and transform your advertising results!

Curriculum

Google Ads Fundamentals

This section lays the groundwork for your Google Ads journey. You'll learn about Google Ads' core components, including the ad auction, Google networks, and effective account structures. A detailed look at Search Campaign creation rounds out this section, ensuring you build a strong base for future campaign development. You will complete an assignment at the end of this section to reinforce your knowledge.

Keyword Mastery

Mastering keywords is critical to effective Google Ads. Learn about comprehensive keyword research techniques, keyword selection strategies, and leveraging the Google Keyword Planner. Understand various keyword match types, effectively utilize negative keywords, and analyze search terms to optimize your campaigns. Conclude this section with an assignment.

Ads, Extensions & Optimization

Discover a wide range of Google Ads formats, including Responsive Search Ads, Dynamic Search Ads, Responsive Display Ads, and Call Ads. Explore various ad extensions such as sitelinks, callouts, location extensions, and more, enhancing your ads' visibility and click-through rates. Assignments will help you gain practical experience with ad and extension creation and management.

Strategic Bidding

Understand different bidding strategies—Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS, and more. Learn how to select the appropriate strategy for your campaign goals and optimize your bids for better performance. Complete an assignment to test your understanding.

Display Network Domination

Unlock the power of the Display Network with this in-depth section. Learn how to utilize various targeting options—affinity, demographics, in-market audiences, and more—to reach your ideal customers. You’ll master the creation of Standard Display campaigns and complete a relevant assignment.

Conversion Tracking & Analytics

Learn to effectively track your conversions and understand the importance of attribution modeling. This section covers conversion tracking for websites, apps, and phone calls, along with integrating Google Analytics for in-depth analysis. An assignment helps you build your conversion tracking skills.

Remarketing Strategies

Master the art of remarketing to reconnect with potential customers who have previously interacted with your business. Learn to create and manage effective remarketing campaigns using the Audience Manager and various targeting options. Assignments reinforce your understanding.

Video Advertising Excellence

This section explores the world of YouTube video advertising. You'll learn to create and optimize various video ad campaigns, including Instream, In-Feed, Bumper, and non-skippable ads, ensuring your video content reaches the right audience. Assignments cover campaign creation and optimization.

Shopping Ads & eCommerce

This section focuses on driving sales through Shopping Ads. Learn how to set up a Google Merchant Center account and create high-converting Shopping campaigns. You'll master the process from account setup to campaign management.

Advanced Google Ads Techniques

This section covers various advanced topics, including Performance Max campaigns, Universal App Campaigns, Demand Gen Campaigns, reporting, shared libraries (including audience managers, location groups, and brand lists), bulk actions, budgeting, planning tools, and more. Assignments will help you grasp these critical concepts.

Google Ads with Gemini AI

Learn how to leverage Google's Gemini AI for improved campaign management and optimization. This section provides a practical guide to using this powerful tool for enhanced results.

Google Ads Editor & Management

This section covers the Google Ads Editor, a powerful tool for bulk edits and efficient campaign management. It also delves into the use of manager accounts for client management.

Resources & Certifications

This section provides valuable resources to help you further your Google Ads knowledge, including the Google Ads Help Center, blog, and certification pathways.