Master Google Ads: From Beginner to Expert

What you will learn:

Drive Sales, Leads, & Website Traffic
Use Google Gemini AI for Campaign Management
Master Google Ads for Business Growth
Automate Google Ads for Efficiency
Create Diverse Google Ads Campaigns (Search, Display, Video, Shopping, Mobile, Demand Gen, Smart)
Optimize Google Ads Campaigns for High ROI
Implement Conversion Tracking for Sales Optimization
Target Specific Audiences and Demographics
Build Remarketing Campaigns for User Retargeting
Advertise on Google and YouTube

Description

Level up your digital marketing skills with our Master Google Ads: From Beginner to Expert course! This isn't just another Google Ads tutorial; it's a deep dive into the platform's intricacies, designed to empower you with practical, real-world expertise.

Learn to craft compelling campaigns across all Google Ads channels—Search, Display, Video, Performance Max, and more. Master keyword research, bidding strategies, conversion tracking, and remarketing techniques that drive tangible results. We'll unravel the mysteries of Google Ads, guiding you through each feature and campaign type with detailed video lessons, hands-on assignments, quizzes, and a supportive student community.

Discover the power of Google Ads automation. We'll show you how to leverage rules and scripts to streamline your workflow and maximize efficiency. Our curriculum also covers the latest innovations, including Google Gemini AI integration, to keep you ahead of the curve.

This comprehensive course includes:

110+ in-depth video tutorials covering every aspect of Google Ads.
22+ practical assignments to reinforce your learning.
20+ practice questions & 1 comprehensive quiz to test your knowledge.
Lifetime access to the course materials.
30-day, 100% money-back guarantee—risk-free learning!
Exclusive access to our active student forum for questions and support.

Whether you're launching your own business or managing client accounts, this course provides the foundation you need to succeed. Master Google Ads today – enroll now!

Curriculum

Google Ads Fundamentals

This section lays the groundwork for your Google Ads journey. You'll explore the core concepts of Google Ads, including its overall purpose and application. Learn about Google's ad auction system, the intricacies of the Google Network, how ad rank and quality score affect your campaigns, the importance of proper account structure and navigation, and finally, you will learn how to create your first Search Campaign. This section includes several lectures covering the Google Ads platform's setup and initial configuration, and ends with a practical exercise to apply your learned knowledge.

Keyword Research Mastery

Effective keyword research is paramount to Google Ads success. This section delves into the art and science of identifying the right keywords to target your desired audience. You will cover keyword selection processes, utilizing the Keyword Planner tool, and mastering keyword match types. Learn how to leverage negative keywords to refine your targeting and eliminate irrelevant traffic, and finally analyze search terms to optimize your campaigns for the best possible results. The section is concluded with a comprehensive assignment to test your understanding.

Crafting High-Performing Ads & Extensions

This section explores various ad formats and extensions. You'll learn how to create effective Responsive Search Ads, Dynamic Search Ads, Responsive Display Ads, and Call Ads. In addition, you'll master various ad extensions, including sitelinks, calls, callouts, location, structured snippets, price, promo, lead forms, app, business name and logo, keyword insertion, countdown timers, and location insertion, enhancing your ad's visibility and click-through rate. Practical assignments with multiple-choice questions assess your understanding of various ad types and extension strategies.

Strategic Bidding Strategies

Master the art of bidding with this section. You will cover various bidding strategies, including manual CPC, maximize clicks, maximize conversions, maximize conversion value, target CPA, target ROAS, target impression share, enhanced CPC (eCPC), CPM, and CPV bidding. We'll help you select the best strategy based on your campaign goals and optimize your bidding to maximize your return on investment. Practical assignments with multiple choice questions are provided to reinforce the learnings.

Conquering the Display Network

Expand your reach beyond search with the Display Network. This section unveils the power of the Display Network, guiding you through various targeting options, including affinity audiences, demographics (detailed and standard), in-market audiences, life events, topics, placements, keywords, custom audiences, and combined audiences. You will then create your own Standard Display campaigns and complete the assignment to assess your learning.

Conversion Tracking and Optimization

Effectively track and measure your campaign's success. This section explains how to set up website, app, and phone call conversion tracking. Learn how to use Google Analytics integration for advanced analysis, and understanding different attribution models. The section concludes with an assignment to test your knowledge of setting up conversion tracking.

Remarketing for Enhanced Engagement

Reach your ideal audience again and again. Learn how to utilize remarketing to re-engage users who previously interacted with your website or app. Explore Audience Manager, and create remarketing campaigns using different audience segments, including app users, YouTube remarketing, customer lists, and custom combinations. Learn to leverage Google Analytics and lead form segments for effective remarketing. The section concludes with a quiz to test your ability to create effective remarketing campaigns.

Dominating with Video Ads

Engage your audience visually. This section shows you how to create compelling video campaigns on YouTube, covering various formats: Instream, In-Feed, Bumper, 15-second non-skippable ads, Ad Sequences, and Target Frequency campaigns. You will also learn how to create Audio Ads campaigns and complete assignments to test your understanding.

Shopping Ads and Beyond

Drive product sales with Shopping Ads. Learn how to set up your Google Merchant Center account, create a Google for Retail account, and build high-converting Shopping Ads campaigns. This section also covers Performance Max, Universal App Campaigns, Smart Campaigns, and Demand Gen Campaigns, offering a comprehensive approach to diverse campaign types.

Advanced Google Ads Techniques

This section dives deep into advanced strategies, including leveraging Google Ads' reporting tools, using the Shared Library to manage assets efficiently, and mastering bulk actions with automated rules and scripts. You'll also explore planning tools like Keyword Planner, Performance Planner, and Reach Planner, and utilize various additional tools such as the Ad Customizer, Page Feed, Dynamic Ad Feed, Hotel Properties Feed, Google Tag, Content Suitability, Ad Preview & Diagnosis Tool, and Policy Manager. Additionally, learn how to manage your Google Ads billing and utilize Google Ads Editor and Manager Accounts.

Google Ads with Google Gemini AI

This section introduces you to the power of Google Gemini AI in streamlining your Google Ads management and leveraging its capabilities for improved campaign performance. You will learn how to implement and optimize your campaigns using this cutting-edge technology.

Certification Preparation and Resources

This final section prepares you for Google Ads certifications. You'll learn how to access valuable resources, including the Google Ads Help Center and policy guidelines. You will also get the opportunity to test your knowledge with two practice tests that cover the material from throughout the course.