Master Google Ads in 2024: From Beginner to PPC Pro

What you will learn:

Master Google Ads to boost your online business
Set up robust conversion tracking for higher sales
Reach customers on Google Search and YouTube
Optimize Google Ads campaigns for maximum impact
Use Google Gemini AI for efficient campaign management
Increase sales, leads, and website traffic
Create and manage diverse campaign types (Search, Display, Video, Shopping, etc.)
Implement effective remarketing strategies
Target specific audiences with pinpoint accuracy
Automate tasks to improve efficiency

Description

Unlock the power of Google Ads and transform your online business! This comprehensive course provides hands-on training to master all aspects of Google Ads, from campaign creation and keyword research to advanced automation and Gemini AI integration.

Learn to craft high-performing search, display, video, and shopping campaigns, optimize for conversions, and effectively track your results. We cover advanced strategies like remarketing, audience targeting, and bidding optimization techniques to maximize your ROI. You'll gain practical skills in utilizing Google Ads scripts and tools, plus dive deep into Google's newest innovations such as Performance Max.

Our detailed video lessons, assignments, and practice questions will solidify your understanding. Benefit from lifetime access, a supportive student forum, expert Q&A support, and our 30-day money-back guarantee. This isn't just theory; it's a practical, step-by-step guide to making Google Ads work for you.

What you'll master:

Google Ads fundamentals & account setup
Proficient Keyword Research strategies
Mastering all Ad formats (Responsive Search Ads, Display Ads, Video Ads, etc)
Advanced bidding strategies and optimization
Harnessing the power of the Display Network for targeted reach
Precise Conversion Tracking for measurable success
Effective remarketing strategies to reconnect with potential customers
Creating impactful video and shopping campaigns
Leveraging automation and Google Ads scripts for efficiency
Mastering Performance Max, Smart Campaigns & Demand Gen Campaigns
Comprehensive reporting and analysis
Utilizing Google Ads Editor and the My Client Center
Utilizing Google Gemini AI to elevate your campaigns
Accessing and leveraging essential Google Ads resources
Preparation for Google Ads certifications

Enroll now and start your journey to Google Ads mastery!

Curriculum

Google Ads Fundamentals

This section lays the groundwork for your Google Ads journey. You'll explore the Google Ads interface, understand the ad auction process, learn how to structure your Google Ads account effectively, and delve into essential metrics. The lectures on campaign creation provide a practical introduction to building your first search campaign, followed by a hands-on assignment.

Keyword Research Mastery

Effective keyword research is crucial for success. Here, you'll learn how to identify high-value keywords using the Google Ads Keyword Planner, understand keyword match types, utilize negative keywords to refine your targeting, and analyze search terms for optimization. An assignment will test your ability to apply these skills.

Advanced Ad Creation & Assets

This module dives deep into various ad formats, including Responsive Search Ads, Dynamic Search Ads, and call ads, teaching you to create compelling ad copy. You'll also master the use of Google Ads extensions, significantly enhancing your ad performance. Multiple assignments solidify your understanding of ad creation and extension utilization.

Bidding Strategies & Optimization

Achieve optimal campaign performance by understanding various bidding strategies—Manual CPC, Maximize Clicks, Maximize Conversions, and more. This section clarifies the strengths and weaknesses of each method and guides you through practical application and assignment questions.

Display Network Domination

Explore the possibilities of the Display Network to expand your reach. You'll learn how to leverage various targeting options such as Affinity, Demographics, In-Market audiences, and Custom Audiences, crafting targeted campaigns and creating a display campaign with an assignment to reinforce learning.

Conversion Tracking & Measurement

Understand the critical role of conversion tracking in measuring success. This module covers setting up website, app, and phone call conversions, along with importing data from Google Analytics. You will also learn the importance of attribution modeling and complete a quiz to test your knowledge.

Remarketing Strategies

Learn how to re-engage potential customers with effective remarketing campaigns. The module includes creating remarketing lists, targeting app users, leveraging YouTube remarketing, and combining audience segments effectively. An assignment will allow you to apply your new skills.

Video Ads & YouTube Marketing

Master YouTube advertising with comprehensive coverage of various video ad formats, including Instream, In-Feed, Bumper, and non-skippable ads, and ad sequencing. Multiple assignments provide hands-on practice.

Shopping Ads & E-commerce

This section will guide you through creating a successful Google Merchant Center account and constructing effective shopping campaigns, ultimately boosting your e-commerce sales.

Advanced Google Ads Campaigns

Explore advanced campaign types such as Performance Max, Universal App Campaigns, Smart Campaigns, and Demand Gen Campaigns. Each section includes a practical assignment.

Reporting, Automation & Google Ads Tools

This module covers Google Ads reporting and analysis, utilizing shared libraries for efficient management, automating tasks with rules and scripts, and employing various planning tools like the Keyword Planner and Performance Planner. Assignments are included for hands-on practice.

Google Ads Editor, Manager Accounts & Resources

Learn how to use Google Ads Editor for efficient campaign management, understand the use of Manager Accounts for managing multiple accounts, and become familiar with key Google Ads resources. Practical guidance and explanations are incorporated.

Google Ads with Gemini AI

This section demonstrates how to utilize Google Gemini AI to enhance and simplify your Google Ads campaigns. A dedicated video lesson provides a detailed overview of this technology's practical application.

Google Ads Certifications & Practice

Prepare for Google Ads certifications with practice tests and an overview of the certification process. Valuable resources are provided to aid your preparation.