Master Digital Marketing: SEO, PPC, GA4, & GTM

What you will learn:

SEO Fundamentals
Email Marketing
Google Tag Manager (GTM)
Audience Targeting
Current Marketing Trends
Website Development Basics
PPC Advertising
Google Analytics 4 (GA4)
Content Marketing Strategy
Marketing Analytics & Reporting
Campaign Optimization

Description

Unlock your digital marketing potential with our in-depth course covering SEO, paid advertising (PPC), Google Analytics 4 (GA4), and Google Tag Manager (GTM). This isn't just theory; we dive deep into practical application, guiding you through every step of campaign creation and optimization.

Go beyond the basics. We'll equip you with the skills to manage successful campaigns across Google Ads, Facebook, Microsoft Ads, and LinkedIn, covering everything from keyword research and bidding strategies to audience targeting and advanced analytics. You'll master Google Analytics 4, harness the power of Google Tag Manager, and build a robust email marketing strategy. Plus, we'll explore content marketing strategies enhanced by AI tools, and show you how to create stunning WordPress websites to support your marketing efforts.

This complete digital marketing curriculum includes over 586 detailed video lessons, 57 assignments, 2 quizzes, 2 practice tests, 7 downloadable resources, and lifetime access to our student community forum. Get personalized support by asking me questions directly. This is a transformative course for aspiring digital marketers or experienced professionals seeking to expand their skill set. Invest in your future today – with our 30-day money-back guarantee, there's absolutely no risk involved.

Enroll now and start your journey to digital marketing mastery!

Curriculum

Google Ads Mastery

This section provides a comprehensive overview of Google Ads, covering account setup, auction dynamics, ad rank, and quality score. You will learn to create various campaign types, including Search, Display, Video, and Shopping campaigns, master keyword research and negative keywords, explore different bidding strategies (Manual CPC, Maximize Conversions, Target CPA, etc.), and leverage various ad extensions to enhance your campaigns. Remarketing strategies are also covered, along with conversion tracking and comprehensive reporting. The section concludes with an examination of Google Gemini AI, enabling you to harness the power of AI within your Google Ads campaigns.

Facebook & Other Social Media Ads

This section covers Facebook Ads in detail, starting with account setup, navigating the interface, and understanding key metrics. You'll learn to craft effective ad creatives, target your ideal audiences using diverse demographics and interests, implement various bidding strategies, and build custom audiences for retargeting. The curriculum will delve into different campaign types (Lead Gen, Sales, Brand Awareness, etc.) and how to measure campaign effectiveness with in-depth reporting. We will also take you through Facebook's Business Manager, ad policies and the use of AI in Meta Ads. Finally, the section will introduce you to advertising on other key platforms, including Microsoft Ads and LinkedIn Ads. This module teaches you to plan, execute, and analyze campaigns on these platforms, covering keyword research, ad creation, audience targeting, and the effective use of ad extensions.

SEO Strategies for Organic Growth

This section covers all aspects of SEO, beginning with fundamental concepts like on-page and off-page optimization. You’ll master keyword research techniques, understand content strategy, and learn how to build high-quality backlinks. We’ll explore various link-building strategies and methods of improving website speed. Technical SEO aspects including XML sitemaps, HTTPs, and dealing with duplicate content will be discussed. You'll learn how to use Google Search Console and Google Analytics for effective SEO analysis and tracking, including identifying and fixing issues such as thin content and 404 pages. Finally, you’ll learn how to conduct a comprehensive SEO audit and stay abreast of Google's algorithm updates. Local SEO and leveraging memes for link-building are also explored.

Google Analytics 4 (GA4) Deep Dive

This section equips you with the skills to navigate and effectively utilize GA4. Starting with account setup and code installation, you'll learn to interpret key data points, including traffic sources, demographics, user behavior, and conversion rates. The curriculum covers advanced analysis techniques, including cohort analysis and customized reporting. You will learn to track events and conversions, and set up goals to measure marketing performance. The integration of GA4 with Google Tag Manager will be covered to create a robust analytics and tracking system.

Google Tag Manager (GTM) Mastery

This section delves into the world of Google Tag Manager, showing you how to install GTM across various platforms (WordPress, Wix, Shopify, etc.). You'll learn to manage tags, triggers, and variables, set up essential tags for Google Analytics 4, Google Ads remarketing, and Facebook Pixel. The curriculum will cover the implementation of custom events and more advanced tagging strategies, including time-triggered tags, scroll tracking, and click tracking. You will also be shown how to troubleshoot common issues and leverage the power of data layers for enhanced tracking.

Email Marketing Strategies

This section focuses on building and managing successful email marketing campaigns using MailerLite. You'll learn how to create effective lead magnets to grow your email list and set up automated email sequences for nurturing leads. The curriculum will teach you to segment your audience, create engaging email content, and A/B test campaigns to optimize your results. The importance of anti-spam policies and maintaining a healthy email account will also be addressed. This module covers the entire process, from identifying customer needs to analyzing campaign statistics and personalizing email messages.

Content Marketing with AI

This section covers content marketing strategies and leverages the power of AI tools. We'll discuss various content formats, create a content marketing funnel, and define your brand purpose, unique selling proposition, and target audience. You'll learn to develop creative content ideas, optimize your written, video, visual, and audio content. We’ll show you how to leverage AI-powered tools like ChatGPT for content ideation, creation, and promotion, covering topics like generating outlines, writing articles and scripts, producing social media content, and improving YouTube descriptions. This module integrates AI tools into the content marketing strategy and demonstrates how to utilize them efficiently.

WordPress Website Development

This section covers basic website development principles, using WordPress as the platform. You'll learn about domains, web hosting, and WordPress installation and customization. The curriculum will guide you through theme selection, menu creation, and content publishing, using AI to help you quickly and effectively create a professional website. It focuses on the essentials to allow you to establish a strong online presence to support your digital marketing efforts.