Master Freelance Digital Marketing: 2025 Tools & Strategies

What you will learn:

SEO Fundamentals
Email Marketing Essentials
Audience Targeting
Marketing Analytics
PPC Advertising
Google Tag Manager (GTM)
Content Marketing Strategy
Current Marketing Trends
Campaign Optimization
Website Development

Description

Elevate your freelancing career with our comprehensive digital marketing course designed for 2025. This isn't just theory; it's a hands-on journey through the essential tools and strategies you need to thrive.

Unlock the secrets to profitable digital marketing, covering paid advertising (PPC) across Google, Facebook, LinkedIn, X (formerly Twitter), and TikTok. We'll delve into the intricacies of search engine optimization (SEO), from keyword research to technical optimization and link building.

Master social media marketing and advertising, learning to create engaging content, implement effective strategies, and use AI to streamline your workflow. Discover how to build a stunning WordPress website to showcase your expertise and enhance your brand. We will also cover Google Tag Manager (GTM) for advanced tracking and email marketing with MailerLite.

Gain a deep understanding of each platform's features and practical application. With over 720 video lessons, assignments, quizzes, and practice tests, you'll gain the knowledge and confidence needed to succeed.

Beyond the course content, you'll receive:

Lifetime access to all lessons and materials
A dedicated student forum for collaboration and support
Direct access to your instructor for questions and guidance
A 30-day, 100% money-back guarantee

This isn't just another course; it's your pathway to becoming a sought-after digital marketing freelancer. Take the leap and transform your career today!

Enroll Now and start building your dream freelancing business!

Curriculum

Google Ads Mastery

This section provides a comprehensive overview of Google Ads, starting with account setup and navigating the interface. You'll learn about the auction process, ad rank, quality score, and various campaign types. Detailed modules cover keyword research, ad formats (including responsive search and display ads), bidding strategies (manual CPC, Maximize Conversions, Target ROAS, etc.), display network targeting, conversion tracking, remarketing (including YouTube and app users), video ads (InStream, In-Feed, Bumpers, etc.), shopping ads, Performance Max campaigns, mobile app campaigns, demand generation campaigns, report generation, and utilizing the shared library for efficiency. Hands-on assignments solidify your learning.

Facebook & Instagram Marketing & Ads

This section starts with an explanation of why Facebook is an important marketing platform and teaches you how to set up a Facebook page and various forms of Facebook posts. You'll master Facebook Ads, covering campaign creation, audience targeting (including demographics, interests, and behaviors), pixel setup, bidding strategies, custom audiences, and various campaign types (lead generation, website traffic, app installs, sales, brand awareness). You'll also learn about A/B testing, using the Facebook Business Manager, and understanding Facebook Ad policies. Additional modules cover Instagram, and using AI to boost your social media marketing performance.

LinkedIn & X (Twitter) Advertising

This section explains the ins and outs of LinkedIn and X (formerly Twitter) advertising. You'll learn about account setup, campaign creation, audience targeting and various ad formats, bidding strategies, conversion tracking, remarketing, and lead generation campaigns. There are also specific modules for using various ad formats on LinkedIn.

Microsoft Advertising

This section offers a deep dive into Microsoft Advertising, covering account setup, campaign creation, keyword research, ad formats, bidding strategies, audience network targeting, Universal Event Tracking (UET) setup, remarketing, shopping ads, mobile app campaigns, report generation, shared library utilization, and various advanced features. Assignments and practice tests reinforce your understanding.

SEO Domination

This comprehensive section covers fundamental SEO principles, teaching you the crucial aspects of on-page optimization, off-page tactics like link building and guest posting, and technical SEO best practices. You'll learn advanced techniques for keyword research using tools like SEMrush and Google Keyword Planner. Furthermore, you'll learn to interpret Google Analytics and Google Search Console data for website optimization. The modules cover identifying and removing duplicate content, and other techniques to improve your website ranking.

TikTok and Pinterest Ads

This section covers setting up accounts, creating various campaign types, targeting audiences effectively, and leveraging creative assets for increased engagement. You will also learn about the platforms’ analytics dashboards and how to interpret them.

Google Tag Manager (GTM)

This section introduces Google Tag Manager (GTM) and explains its importance in tracking website activities. It covers installation methods across various platforms (Wix, WordPress, Shopify, Squarespace), interface navigation, best practices, and setting up essential tags for Google Analytics 4, Google Ads remarketing, and Facebook pixel. You’ll also learn how to implement custom events and advanced tracking features to analyze user behavior and optimize campaigns.

Email Marketing with MailerLite

This section guides you through creating a MailerLite account, mastering its interface, and implementing strategies for building and managing your email list. You'll learn about lead magnets, email automation sequences, A/B testing, and optimizing emails for mobile devices and maximizing engagement. The modules also cover anti-spam policies and best practices to keep your account healthy.

Content Marketing & AI

This section introduces content marketing fundamentals, including brand positioning, target audience identification, content ideation and creation using various formats (written, video, audio, visual). You'll learn how to create a content calendar, and implement a content strategy for various platforms. The module includes a deep dive into leveraging AI tools like ChatGPT and Google Gemini to enhance your workflow, streamline content creation, and boost social media engagement. Case studies will show you practical applications of AI in content marketing.

WordPress Website Building

This section teaches you the basics of setting up and creating stunning WordPress websites for your business or client. You'll learn about domain names, web hosting, and WordPress installation, and how to use plugins. The module also focuses on creating posts and pages to showcase your expertise, while also using AI to streamline the process.