easylearn.ing
Easy Learning with Facebook Marketing | Ad Secrets | Retargetting | Traffic Gen
Marketing > Growth Hacking
5.5 h
£19.99 £12.99
4.5 ★★★★★
8738 students

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Language: English

Master Facebook Ads: From Beginner to Expert in Retargeting & Messenger Marketing

What you will learn:

  • Evergreen Facebook Marketing Strategies
  • Facebook Business Account Setup
  • Facebook Page Creation and Optimization
  • Facebook Pixel Implementation (WordPress Integration)
  • Ads Manager Setup and Optimization
  • Custom Audience Creation
  • Retargeting Campaign Creation and Management
  • Advanced Retargeting Techniques
  • Competitive Ad Analysis
  • Organic Facebook Traffic Generation
  • Engaging with Your Audience
  • Facebook Video Marketing
  • Facebook Retargeting Visualizations
  • Facebook Messenger Bot Implementation
  • Messenger Bot Marketing Strategies
  • Lead Qualification with Messenger Bots
  • Sales Funnel Creation for Messenger
  • Driving Traffic to your Facebook Messenger Bot

Description

Transform your Facebook marketing game with this comprehensive course designed for both beginners and experienced marketers.

Discover the proven strategies to craft highly effective Facebook and Instagram ads, optimize campaigns for maximum ROI, and generate qualified leads that convert into profitable sales. Learn from real-world case studies and years of hands-on experience to master the art of Facebook advertising.

One of the biggest challenges for online businesses is making that crucial first sale. This course provides in-depth training on how to harness the power of Facebook retargeting to recapture those who expressed initial interest but didn't convert. You'll learn to bring back that 98% and turn 'window shoppers' into paying customers.

Facebook is a treasure trove of marketing potential, tracking billions of users and their interactions. This course leverages this potential to help you understand how to create targeted ads that fit your audience’s interests. You'll learn to tap into the massive audience on Facebook, driving organic and paid traffic to your website like never before.

Facebook Messenger has revolutionized how we connect with our audience.

This course delves deep into the world of Facebook Messenger Bots, showing you how to build engaging bots, grow your audience, and drive qualified traffic to your website. Learn to design and implement a winning Messenger marketing strategy.

Master the complete Facebook marketing ecosystem—from ad creation to retargeting and chatbot integration. The course includes best practices for organic strategies to maximise your visibility and reach.


Key areas covered include:

  • Building a rock-solid Facebook business foundation.
  • Creating high-converting Facebook and Instagram ads.
  • Mastering Facebook retargeting and custom audiences.
  • Unlocking the potential of Facebook Messenger bots for lead generation and sales.
  • Driving substantial organic and paid traffic to your website.
  • Advanced strategies for optimizing your Facebook advertising campaigns.
  • Analyzing and understanding Facebook analytics.
  • Avoiding costly Facebook marketing mistakes.
  • Implementing evergreen Facebook marketing strategies for lasting results.
  • Creating and implementing a comprehensive Facebook sales funnel.

Curriculum

Introduction to Facebook Business Marketing

This foundational section lays the groundwork for your Facebook marketing success. You'll learn how to create and set up your Facebook Business account, ad account, and payment method. You'll also master creating your Facebook Page and Ads Manager column setup for different objectives (lead generation and e-commerce). The curriculum covers creating your Facebook pixel and adding it to your WordPress site, incorporating lead event code, and using the FB Pixel Helper. Lectures also cover writing ad creatives, setting up conversion campaigns, understanding campaign objectives, using the built-in video maker, and simple split testing.

Facebook Retargeting

This section dives into the power of Facebook retargeting. You’ll understand the concept, explore visual maps and real-life scenarios of retargeting, and master setting up your Facebook pixel and custom audiences. You'll learn how to implement effective retargeting campaigns, and make the most of your retargeting strategies.

Modern Facebook Marketing Guidelines

This section covers best practices for modern Facebook marketing. You will discover common mistakes and learn the most effective strategies for marketing on Facebook, including leveraging Facebook Pages, Groups, Influencer Outreach, and different paid campaign types. This includes optimizing your existing campaigns, using paid traffic strategies and creating a complete marketing guide for Facebook.

Facebook Messenger Bot Marketing

This section teaches you how to leverage the power of Facebook Messenger bots to grow your audience and generate leads. You'll explore the benefits of Messenger bots, understand how to build them, qualify traffic, and implement a winning sales funnel. The section will cover the dos and don'ts of Facebook Messenger Marketing and teach you how to drive traffic to your Messenger bot.

Facebook Traffic Generation Strategies

This section covers organic strategies to bring free traffic to your business. You'll learn how to optimize your Facebook page, create compelling content, leverage the power of video, and utilize Facebook Groups for organic reach. The section covers best practices for organic growth and provides actionable steps to boost your visibility and drive free traffic to your website.