Marketing > Digital Marketing
61.5 h
£14.99 Free for 0 days
Digital Marketing Mastery: Launch Your Career Today
What you will learn:
- Master the fundamentals of digital marketing and build a successful digital marketing strategy.
- Learn about various digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
- Gain practical experience developing and implementing digital marketing campaigns through real-world projects.
- Develop a strong understanding of market research, target audience identification, and content marketing planning.
- Create and manage effective PPC campaigns.
- Use social media to build brand awareness, generate leads, and drive website traffic.
- Use analytics and data to measure campaign performance, make data-driven decisions, and optimize your strategies.
- Receive valuable tips on how to find a job in digital marketing and launch your career.
- Leverage AI tools to streamline your marketing tasks, automate processes, and enhance your efficiency.
Description
Ready to transform your career and become a sought-after digital marketing professional? This comprehensive course provides you with the knowledge and skills you need to thrive in the ever-evolving digital landscape.
Gain a deep understanding of digital marketing strategies that work, learn how to develop a winning strategy for your business, and acquire the tools and techniques to launch your digital marketing career.
You'll dive into 32 hours of cutting-edge content, covering topics like:
- Building a robust digital marketing strategy from scratch
- Leveraging Artificial Intelligence (AI) in your marketing efforts
- Mastering SEO, content marketing, and social media marketing
- Optimizing your website for conversions and driving traffic
- Running successful paid advertising campaigns
- Analyzing data to measure campaign performance and make informed decisions
- Building a strong professional brand and securing your dream digital marketing role
This course is designed for both beginners and intermediate learners, providing practical exercises, real-world examples, and expert guidance from seasoned digital marketing professionals.
Join us today and start your journey to becoming a digital marketing expert.
Curriculum
Introduction
This introductory section sets the stage for your digital marketing journey. You'll gain a clear understanding of what digital marketing is, the various roles and responsibilities of a digital marketer, and the essential skills required to succeed in this dynamic field. The lectures explore the importance of digital marketing across various industries, from small businesses to large corporations, and discuss the benefits of acquiring these skills.
Preparatory Section
Get ready to make the most of your learning experience! This section equips you with the tools and techniques to navigate the course effectively. Learn how to set realistic goals, understand how to use the provided resume template, and approach projects strategically. You'll also discover effective study strategies for Udemy, ensuring you maximize your learning outcomes.
Building a Digital Marketing Strategy
Lay the foundation for your success by mastering the art of strategy development. This section delves into the core concepts of digital marketing strategy, exploring various approaches and providing real-world examples to illustrate effective strategies. You'll learn the key steps involved in creating a comprehensive digital marketing strategy, ensuring your efforts are aligned with your business goals.
Step One: Find What You Promote
This section provides valuable insights into identifying your target market and understanding their needs. You'll engage in a workshop to discover the best-selling products or services for your niche, laying the groundwork for your marketing efforts. By understanding what you're promoting, you can tailor your strategy to appeal to your target audience.
Step Two: Analyze Your Competitors
Gain a competitive edge by understanding your rivals. This section guides you through the process of conducting a comprehensive competitive analysis. You'll learn to identify your competitors using keywords, tools like Similarweb and Semrush, and analyze their social media presence. By understanding your competition, you can position your brand effectively and differentiate yourself in the market.
Step Three: Find Your Target Audience and Buyer Personas
Target your marketing efforts with precision. This section dives into the importance of understanding your target audience. You'll explore real-world examples of target audiences, learn how to segment your audience effectively, and create detailed buyer personas to represent your ideal customers. This deep understanding of your audience will allow you to create targeted marketing messages that resonate.
Step Four: Audit Your Business
Evaluate your current marketing activities and identify areas for improvement. This section guides you through a comprehensive business audit. You'll learn how to conduct a SWOT analysis to uncover your strengths, weaknesses, opportunities, and threats. You'll also discover the importance of a unique selling proposition (USP) and gain practical techniques for identifying yours.
Step Five: Identify Business and Marketing Goals
Define clear objectives to drive your marketing success. This section focuses on setting both business and marketing goals. You'll learn how to establish SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) and explore various types of Key Performance Indicators (KPIs) to measure progress. You'll also delve into branding, the importance of a mission statement, and the key elements of visual identity.
Step Six: Define a Customer Journey Map
Understand how your customers interact with your brand. This section guides you through the creation of a customer journey map. You'll explore the psychology of customer choice, understand different sales funnels, and analyze the various stages of the customer journey (See, Think, Do, Care). You'll also learn about conversions and gain valuable resources to help you effectively release your customer journey map.
Step Seven: Make a Budget
Allocate your resources wisely. This section focuses on defining a budget for your marketing activities. You'll learn to allocate funds strategically across different channels, ensuring you maximize your return on investment (ROI) while staying within your financial constraints.
Step Eight: Prepare Your Website for Diving Into a Journey
Optimize your website for success. This section covers essential website best practices. You'll learn about website structure, types of websites, domain and IP considerations, the importance of website analytics, and conversion rate optimization (CRO). You'll also discover CRO tactics, A/B testing for user experience (UX) improvement, landing page optimization, and call to action (CTA) optimization.
What to Do if You Don’t Have a Website Yet?
Build a strong online presence even without an existing website. This section explores various ways to create a website, including collaborating with specialists and leveraging popular website builders. You'll also learn how to engage your audience with popups on your website, increasing user interaction and engagement.
SEO (Search Engine Optimization)
Master the art of search engine optimization. This section provides a comprehensive guide to SEO, covering its importance, key components, and the workings of search engines. You'll learn about the requirements for website indexing, Google ranking factors and algorithms, white-hat and black-hat SEO practices, and the importance of technical SEO. You'll also dive into on-page optimization tactics, keyword research, and off-page optimization strategies. This section equips you with the knowledge and skills to improve your website's visibility in search results.
Content Marketing
Create compelling content to attract and engage your audience. This section explores the world of content marketing. You'll learn about different content types, how to develop a content strategy, and discover tools like Google Trends and competitor analysis to identify popular content. You'll also gain practical tips for crafting high-quality content and techniques for understanding its performance. This section empowers you to create engaging content that resonates with your target audience.
Quizzes as a Part of Your Content Marketing Strategy
Elevate your content marketing with interactive quizzes. This section focuses on the power of quizzes in digital marketing. You'll learn how to create effective quizzes using tools like Boosting Lead, understand the importance of introductory pages, questions generation, result presentation, and thank you pages. You'll also discover the benefits of bonuses and gifts to incentivize engagement and build customer loyalty.
Paid Search Advertising
Master the art of paid advertising. This section delves into the world of Google Ads, providing a comprehensive understanding of its mechanics, bidding rules, account setup, and interface navigation. You'll learn about campaign goals, campaign types, bid strategies, keyword research, ad creation, and the importance of effective ad copy. You'll also explore the Google Display Network, data analysis, key performance indicators (KPIs), and strategies for optimizing your campaigns. This section empowers you to run successful paid advertising campaigns that drive results.
Social Media Marketing (SMM)
Expand your reach on social media. This section covers essential social media marketing strategies. You'll learn about different social networks, their audiences, and how to choose the best platform for your business. You'll explore Facebook, Instagram, YouTube, LinkedIn, Messenger, Twitter, TikTok, and Telegram, learning how to create effective profiles, post engaging content, and analyze performance. This section provides valuable insights into building a strong social media presence and engaging with your target audience.
SMS, Push Notifications, Chatbots
Leverage emerging marketing technologies. This section introduces you to SMS, push notifications, and chatbots, exploring their potential to enhance your marketing efforts. You'll learn how to set up SMS campaigns, create effective chatbots using tools like SendPulse, and understand the advantages of these technologies in engaging your audience and delivering personalized messages.
Targeted Advertising: Ads Manager
Reach your target audience with precision. This section explores the power of targeted advertising on social media. You'll learn about Facebook Ads Library, how to connect Instagram with Facebook, and navigate the Meta Business Manager interface. You'll also discover the Facebook Pixel, event settings, and how to launch advertising campaigns effectively using the Ads Manager. This section equips you with the skills to create targeted ads that reach your ideal customers.
Visual Design
Enhance your marketing materials with compelling visuals. This section highlights the importance of visual design in marketing. You'll learn about design basics, tools for creating visuals, and practical techniques for using Canva to create eye-catching images. This section empowers you to design visually appealing content that grabs attention and leaves a lasting impression.
Email Marketing
Connect with your audience through email. This section explores the world of email marketing. You'll learn about the difference between spam and legitimate email marketing, data protection regulations like GDPR, and the anatomy of a well-crafted email. You'll also discover different types of email letters, techniques for acquiring email addresses, personalization strategies, audience segmentation, and writing effective promo emails. This section equips you with the skills to build a successful email marketing strategy.
E-Commerce: Etsy
Master Etsy for online selling success. This section dives into the world of Etsy, a popular platform for handmade and vintage items. You'll learn about Etsy's features, audience, and what types of products are best suited for this marketplace. You'll also explore shop design, branding, the use of branded links, and leveraging ChatGPT to enhance your shop. This section equips you with the knowledge and strategies to establish and grow a successful Etsy shop.
E-Commerce: Shopify
Build your own e-commerce empire with Shopify. This section introduces Shopify, a powerful platform for building online stores. You'll learn how to integrate Shopify with Etsy, explore paid and free themes, and prepare for website development. This section guides you through creating a standout online store, optimizing website design, integrating payment systems, and building a content marketing strategy. You'll also learn about targeted advertising on Meta and how to leverage Google Shopping to boost sales.
E-Commerce: Amazon
Sell your products on the world's largest marketplace. This section explores Amazon Marketplace, providing insights into its features, requirements, and competition. You'll learn how to create a seller account, enroll in Amazon Brand Registry, select an account level, and understand fulfillment options. This section covers product listing creation, photo and video requirements, title and tag optimization, and the use of A+ content. You'll also discover various types of advertising campaigns on Amazon and strategies for attracting external traffic to your store.
Account-Based Marketing
Target specific accounts for maximum impact. This section explores the world of Account-Based Marketing (ABM). You'll learn how to identify your ideal client, acquire customer contacts, process your customer base, and conduct thorough competitive analysis using tools like Similarweb and Serpstat. This section delves into email structure, follow-up strategies, communication funnels, targeted advertising on platforms like Facebook and LinkedIn, and effective content marketing for ABM. You'll also explore the use of video, offline meetings, event strategies, and key performance indicators (KPIs) for ABM success.
Google My Business: How to Master a Powerful Tool for Your Company
Boost your local visibility with Google My Business. This section provides a comprehensive guide to Google My Business (GMB), a critical tool for local businesses. You'll learn how to register and confirm your business, set up a profile, manage multiple locations, add products and services, and enhance your listing with images, news, promotions, booking buttons, chat, and FAQ sections. You'll also discover the importance of reviews, how to acquire them effectively, and understand the ranking factors that influence GMB performance. This section empowers you to optimize your GMB listing for local search visibility and customer engagement.
Influencer Marketing
Partner with influencers to reach new audiences. This section delves into the world of influencer marketing, exploring the basics of influencer searching, outreach, and collaboration. You'll also learn about the power of user-generated content (UGC) creators and how to collaborate with them to build authenticity and trust with your target audience.
Multichannel Strategy: Putting Everything All Together
Unify your marketing efforts across channels. This section focuses on creating a cohesive multichannel marketing strategy. You'll learn how to transform your marketing strategy into a comprehensive marketing plan, ensuring all your channels work together seamlessly to achieve your desired results.
Marketing Strategy Management
Manage your marketing projects effectively. This section covers the essential principles of project management for marketing. You'll learn about priority matrices, the project life cycle, the Minimum Viable Product (MVP), sequential and iterative approaches, and team formation. You'll also explore leadership styles, team management, development models, information flow, communication coordination, stakeholder management, project monitoring and control, and how to handle project changes.
How to Measure Results with Analytics Tools
Track and analyze your marketing performance. This section dives into the world of web analytics. You'll learn about the importance of web analytics, different types of analytics, and the essential steps involved in the analytics process. You'll also explore various analytics tools, including Google Analytics 4, Tag Manager, and other specialized tools. This section equips you with the knowledge to interpret data, understand key performance indicators (KPIs), and optimize your marketing strategies based on insights.
Alternative Analytics Tools
Expand your analytics options. This section introduces you to alternative analytics tools beyond Google Analytics. You'll discover the benefits of exploring multiple tools and gain practical experience using Piwik PRO, a privacy-friendly alternative to Google Analytics. This section provides valuable insights into maximizing your analytics capabilities and gaining a deeper understanding of your audience.
Reporting
Communicate your results effectively. This section highlights the importance of reporting in marketing. You'll learn why reporting is crucial for communicating your marketing performance to stakeholders and demonstrating the value of your efforts. This section equips you with the skills to create compelling reports that showcase your marketing achievements and inform future strategies.
Optimization of the Marketing Strategy
Continuously improve your marketing efforts. This section focuses on optimizing your marketing strategy. You'll learn how to refine your strategy based on data insights and explore practical techniques for optimizing your work using CRM systems. You'll also gain a fundamental understanding of marketing automation, a powerful tool for streamlining your marketing tasks.
Marketing Automation
Automate your marketing tasks for efficiency. This section dives into the benefits of marketing automation. You'll learn about the tasks you can automate, explore techniques for creating automated email workflows, and understand how automation can significantly enhance your productivity and effectiveness. This section empowers you to leverage automation to focus on more strategic aspects of your marketing efforts.
Google Analytics Certification: How to Pass the Exam
Validate your skills with Google Analytics certification. This section prepares you to pass the Google Analytics Individual Qualification exam. You'll learn how to prepare for the exam, gain knowledge about campaign and conversion tracking, basic reports, and how to use analytics with Google Ads. This section provides valuable insights into remarketing, cross-domain measurement, and essential life hacks for exam success.
How to Find a Job in Digital Marketing
Launch your digital marketing career. This section provides a comprehensive guide to finding a job in digital marketing. You'll learn about employer expectations in different countries, the variations in digital marketing roles across companies, and the best places to search for job opportunities. This section covers creating a resume and cover letter, showcasing your skills in a portfolio, preparing for job interviews, and navigating the job search process successfully.
You Got a Job!
Welcome to the world of digital marketing! This section focuses on the next steps after securing your job. You'll learn about the legal aspects of employment and explore how you can continue to grow as a digital marketing specialist. This section provides valuable insights into the professional journey of a digital marketer and sets the stage for your continued success.
Upwork Beginner: Win the Freelance World
Break into the freelance world on Upwork. This section provides a detailed guide to Upwork for beginners. You'll learn how to navigate the platform, search for relevant projects, analyze your competitors, and optimize your profile to attract clients. This section covers creating compelling proposals, filtering projects effectively, validating projects and customers, and building a successful Upwork freelance career.
Digital Marketing Agency Opening
Establish your own digital marketing agency. This section provides insights into starting your own digital marketing agency. You'll learn about the process of creating an agency and explore techniques for optimizing workflow using marketing platforms. This section empowers you to build a successful digital marketing agency and leverage your expertise to help other businesses achieve their goals.
How ChatGPT Can Assist Your Job
Harness the power of ChatGPT for your marketing tasks. This section explores the diverse applications of ChatGPT for digital marketing specialists. You'll learn how to use ChatGPT for SEO, PPC, SMM, content marketing, email marketing, and data analysis. This section provides practical examples and guidance to maximize the benefits of ChatGPT in streamlining your marketing efforts.
How to Use Google Gemini for Your Marketing Tasks
Experience the next generation of AI with Google Gemini. This section introduces Google Gemini, a powerful AI tool with advanced capabilities. You'll learn how to use Google Gemini with Google Workspace, create a Gemini account, generate social media posts, create product descriptions, get website optimization tips, conduct keyword research, and write articles. This section explores the potential of Google Gemini to revolutionize your marketing tasks.
Q&A and Additional Materials
Get your questions answered and access valuable resources. This section includes a comprehensive Q&A session to address common questions and concerns about digital marketing. You'll also find additional materials, including a list of top digital marketing tools, information on leaving course reviews, obtaining your certificate, and exploring the latest trends in digital marketing.
AI Tools for Digital Marketing Specialists
Expand your marketing arsenal with AI tools. This section introduces you to a diverse range of AI tools specifically designed for digital marketing specialists. You'll explore tools for content creation, social media management, image editing, AI avatars, advertising, and website and mobile app development. This section provides valuable insights into leveraging AI to enhance your marketing efficiency and creativity.
BONUS
Unlock extra insights and resources. This bonus section offers additional information and resources to supplement your learning journey. You'll gain access to valuable insights and tips that can further enhance your digital marketing knowledge and skills.
Deal Source: real.discount