Master Product & CX Management: From Ideation to Launch

What you will learn:

Product Strategy & Roadmap Development
Customer Journey Mapping & Optimization
Agile Product Development Methodologies
UX/UI Design Principles
Market Research & Competitive Analysis
Data-Driven Decision Making
Product Lifecycle Management
Effective Communication & Collaboration
Customer Feedback Analysis & Implementation
Product Launch & Go-to-Market Strategies

Description

Become a Product & CX Management expert with this advanced program from the MTF Institute!

This comprehensive course, delivered by industry leaders Dr. Alex Amoroso and Igor Dmitriev, equips you with the skills to design, develop, and launch successful products while delivering exceptional customer experiences. Learn cutting-edge methodologies, research techniques, and practical strategies for thriving in today's dynamic market.

Taught by experts with extensive backgrounds in academia and industry leadership at organizations such as IBM, Intel, and Microsoft, this program will equip you with the know-how for the entire product lifecycle, from concept to launch and beyond. Gain proficiency in Agile product development, UX/UI design, market analysis, customer segmentation, and data-driven decision making. The curriculum includes real-world case studies and hands-on projects to help you apply what you learn immediately.

MTF Institute, a globally recognized leader in business education with a presence in 210 countries and over 580,000 students, ensures a high-quality learning experience. Our partnership with industry giants underscores our commitment to providing relevant, up-to-date training.

Elevate your career and master the art of product and customer experience management. Enroll now!

Curriculum

Introduction

This introductory section sets the stage for the course. The "Onboarding to learning process" lecture helps you get started, while "Welcome to MTF" provides an overview of the prestigious MTF Institute, its global reach, and its partnerships with leading technology companies like IBM, Intel, and Microsoft. This foundational section ensures you're well-prepared for the in-depth learning that follows.

Product Management and Development

Dive deep into the core principles of product management and development. This section covers the entire product lifecycle, starting with the generation and development of product ideas, and moving through design, prototyping, testing, launch, and ongoing lifecycle management. Modules cover Agile methodologies, crucial metrics, and best practices, illustrated through real-world case studies that showcase effective strategies and tactics. The final lectures offer guidance on next steps in your product development journey.

Research Methodologies and Design Thinking in Product Development

Master the art of incorporating research and design thinking into your product development process. This module emphasizes a human-centered approach, covering techniques for gathering actionable insights, utilizing qualitative and quantitative research methods, analyzing customer feedback, and leveraging prototyping for iterative testing. The section stresses collaborative decision-making and transforming research findings into effective strategies for product success.

Product Management, Practical Details

This section delves into the practical aspects of product management, providing a solid grounding in strategic business considerations. Lectures cover how products fit into overall company strategy, crucial market analyses, Profit & Loss (PnL) calculations, effective pricing strategies, and comprehensive process analysis. This combination of theoretical knowledge and real-world applications sets you up for product management success.

Product Management and Development Guide (based on book selling app example)

Learn by doing with a case study focusing on a book-selling app. This practical section walks you through each stage of product development, demonstrating how the concepts learned previously apply in a real-world scenario. You'll explore aspects such as user experience (UX) and user interface (UI) design, Agile development, business model creation, app store optimization, and building a high-performing product team. This hands-on approach strengthens understanding and application of key principles.

Customer Experience

This module focuses on building exceptional customer experiences. Learn to identify and manage customer touchpoints, optimize the customer journey, and leverage techniques like service blueprinting, Voice of the Customer (VoC) analysis, and emotional experience design. Understanding customer segmentation, lifetime value (LTV), and even the impact of Employee Experience (EX) are all key components of this section, ensuring a holistic understanding of CX management.

Interactive Part, Next Steps and Answers to Questions

This concluding section provides an interactive element to reinforce learning and answer any remaining questions. It serves as a final check-in, offering guidance for your next steps after completing the course and highlighting the value of your MTF certificate.

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