Mastering B2B Sales: Become a Top-Tier CRO or VP of Sales

What you will learn:

Modern B2B sales strategies
Identifying and recruiting top sales talent
Developing and implementing effective sales training programs
Building and managing a high-performing sales team
Performance-based coaching techniques
Designing and implementing effective compensation plans
Modern lead generation and conversion strategies
Sales and marketing collaboration
Leveraging sales technology for efficiency gains
Data-driven experimentation and continuous improvement
Future trends in B2B sales

Description

Transform your sales team into a revenue-generating powerhouse! This comprehensive course empowers sales leaders – VPs of Sales, Chief Revenue Officers (CROs), and sales managers – with the advanced strategies and modern leadership skills needed to dominate today's B2B landscape. Forget outdated cold-calling tactics; learn cutting-edge techniques that resonate with today's informed buyers.

We'll guide you through every stage, from attracting top talent to fostering a high-performing, motivated team. Discover proven methods for identifying, recruiting, and onboarding the best salespeople, creating effective training programs, and crafting compensation plans that drive exceptional results. You'll master modern lead generation strategies, leveraging the power of content marketing and smart digital tactics to attract qualified leads.

This course isn't just theory; you'll work with real-world case studies, actionable templates, and frameworks you can implement immediately. Learn to leverage sales technology effectively, run data-driven experiments to improve conversion rates, and future-proof your sales strategy for continued success. Become a sales leader who inspires performance, builds winning teams, and consistently drives revenue growth. Take control of your sales function and propel your organization to unprecedented success!

Course highlights include:

Advanced sales recruitment and talent development strategies
Building high-performing, motivated sales teams
Mastering lead generation and conversion in a digital age
Leveraging sales technology for maximum impact
Data-driven approaches to improving sales performance
Future-proofing your sales strategy for lasting success

Stop letting your competitors dictate the market. Invest in your sales leadership skills today and unlock your team's true potential!

Curriculum

Building a High-Performing Sales Team

This section focuses on the critical first steps of building a successful sales team. The "Hiring the right people to sell" lecture provides a framework for identifying top talent, while "Five characteristics of the most advanced salespeople" delves into the specific traits that distinguish high performers. Finally, "Finding top salespeople" explores effective recruitment strategies, including proactive sourcing on platforms like LinkedIn, to attract the best candidates.

Onboarding and Developing Sales Talent

Once you've hired the right people, this section equips you with the knowledge to successfully onboard and develop their skills. "Salesperson’s first hire. Adapting salespeople" details the crucial first steps in integrating new team members. The "How to train salespeople" lecture covers creating effective training programs, followed by "Building the right salesperson," which provides strategies for continuous skill development and improvement.

Managing and Motivating the Sales Team

Effective management is crucial to maintaining a motivated and productive sales team. This section covers key aspects of sales force management ("Sales force management"), crafting effective compensation plans ("The right motivation and compensation for the sales team"), and fostering leadership within the team ("Nurturing sales leaders").

Advanced Sales Strategies and Collaboration

This section explores modern, inbound sales strategies. You'll learn how to generate leads ("How to generate leads"), effectively convert them into customers ("How to convert leads"), and foster critical collaboration between sales and marketing teams ("Interaction with marketing"), ensuring a seamless customer journey.

Leveraging Technology and Future-Proofing

The final section focuses on leveraging technology and future-proofing your sales approach. You'll learn how to utilize sales technology ("Technology for faster sales"), implement data-driven experiments to optimize sales processes ("Organising experiments to increase sales"), and analyze successful case studies ("Case studies of the most successful experiments") to refine your strategy. The course concludes with insights into the future of sales ("The future of sales"), ensuring your team remains adaptable and competitive.

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