Master Digital Marketing: Paid Ads, SEO, Analytics & More!

What you will learn:

PPC Advertising
Google Analytics 4 (GA4)
Content Marketing Strategy
Marketing Analytics & Reporting
Campaign Optimization
SEO Fundamentals
Email Marketing
Google Tag Manager (GTM)
Audience Targeting
Current Digital Marketing Trends
Website Development Basics

Description

Unlock your digital marketing potential with our comprehensive course! Learn proven strategies for paid advertising (PPC), search engine optimization (SEO), Google Analytics 4 (GA4), Google Tag Manager (GTM), email marketing, and content creation. This all-in-one toolkit equips you with the skills to launch and manage successful digital campaigns.

Dive deep into paid advertising across Google Ads, Facebook, Microsoft Advertising, and LinkedIn. Master keyword research, on-page and off-page SEO techniques, and website optimization. Gain proficiency in GA4 and GTM for data-driven decision-making. Craft compelling content using AI-powered tools, and build effective email marketing strategies that nurture leads and boost sales. From campaign setup to performance analysis, this course covers it all.

You'll receive:

600+ detailed video lessons
57+ practical assignments
1 quiz and 2 practice tests
Lifetime access to course materials
Exclusive access to the student forum
Direct Q&A with the instructor
30-day money-back guarantee

Transform your career and gain the in-demand skills needed to thrive in the competitive digital landscape. Enroll now and start your journey to digital marketing mastery!

Curriculum

Google Ads Mastery

This section provides a comprehensive overview of Google Ads, starting with account setup and navigating the interface. You'll learn about the auction process, ad rank, quality score, and various campaign types, including search, display, video, and shopping campaigns. Deep dives into keyword research, ad formats and extensions, bidding strategies, conversion tracking, remarketing, and the Google Ads shared library ensures you have a thorough understanding of this essential platform. The section concludes with Google Ads certification preparation and practical assignments to solidify your knowledge.

Unleash the Power of SEO

This module covers the fundamentals of SEO. Beginning with core SEO concepts, you'll progress through keyword research techniques using tools like Google Keyword Planner, SEMrush, and Mozbar. You'll learn on-page and off-page optimization, including content creation, internal linking, backlink strategies, technical SEO (including sitemaps, HTTP/HTTPS, and handling 404 errors), and website speed optimization. The section also delves into user experience, the impact of Google algorithm updates, and advanced SEO strategies. Google Search Console and Google Analytics 4 are integrated to provide a complete SEO strategy.

Google Analytics 4 (GA4) Expertise

Master Google Analytics 4 (GA4) with this section. Learn the importance of GA4, account setup, and code installation. Explore various reports to analyze website traffic, user demographics, behavior, and engagement metrics. You'll learn how to track conversions, set up goals, and interpret data for insightful decision-making. The module also covers real-time reporting, cohort analysis, and integration with Google Tag Manager. Finally, you'll learn to create custom reports and use Google Looker Studio for data visualization and reporting.

Conquer Google Tag Manager (GTM)

This section provides a practical guide to Google Tag Manager (GTM). You'll learn what GTM is and why it's crucial for efficient tracking. The training covers GTM installation across various platforms (WordPress, Wix, Shopify, etc.), interface navigation, best practices, and essential tag types (Google Analytics 4, Facebook Pixel, remarketing, conversion tracking). You'll also learn about triggers, variables, data layers, custom HTML tags, and troubleshooting. The curriculum includes practical exercises to build your GTM skills.

Email Marketing Strategies

This module dives into the power of email marketing, starting with its importance for businesses. You'll learn to create a MailerLite account and master its interface. The section covers strategies for building email lists, creating high-converting lead magnets, subscriber management, creating landing pages, setting up email automation sequences, A/B testing, and best practices for email design and deliverability. You'll learn how to personalize your emails and leverage data for improved results.

Content Marketing with AI

This module focuses on content marketing, starting with its fundamentals and the importance of defining your brand and target audience. You'll learn to create a content marketing funnel and plan effective content strategies. The section explores various content formats (written, video, audio, social media) and provides tips for creating high-quality content. A major focus is on leveraging AI tools like ChatGPT for content ideation, creation, and promotion. You'll learn how to use AI to generate content outlines, write articles, create social media posts, and even write video scripts.

Website Development Fundamentals

This section provides an introduction to website development. You’ll explore using AI tools to quickly create a professional website, learn about domain names and web hosting, and walk through the process of installing WordPress. You'll also learn how to customize themes, create menus, and add posts and pages, setting the foundation for a successful online presence.

Facebook, Microsoft & LinkedIn Ads

This section delves into paid advertising on various platforms. You’ll master Facebook Ads, covering campaign creation, targeting, bidding, pixel setup, and various campaign types (lead generation, sales, etc.). Then, you’ll learn Microsoft Advertising, from account setup and campaign creation to various ad formats, bidding strategies, and conversion tracking. Finally, you will cover LinkedIn Ads, exploring ad formats, targeting options, retargeting, and lead generation campaigns. Each platform's unique features and best practices will be explored.