Marketing > Digital Marketing
41 h
£34.99
Complete Digital Marketing Mastery: SEO, PPC, GA4 & More
What you will learn:
- SEO Fundamentals
- Email Marketing Essentials
- Google Tag Manager (GTM)
- Audience Targeting
- Current Digital Marketing Trends
- Website Development Essentials
- PPC Advertising Strategies
- Google Analytics 4 (GA4) Mastery
- Content Marketing Strategy
- Marketing Analytics & Reporting
- Campaign Optimization
Description
Unlock your digital marketing potential with our comprehensive course! Learn everything from SEO and paid advertising (PPC) to Google Analytics 4 (GA4) and Google Tag Manager (GTM). This in-depth program covers the entire spectrum of digital marketing strategies, providing you with the practical skills and knowledge needed to succeed.
Master essential techniques in Search Engine Optimization (SEO), including keyword research, on-page optimization, link building, and technical SEO. Dive deep into the world of Pay-Per-Click (PPC) advertising, mastering Google Ads, Facebook Ads, Microsoft Ads, and LinkedIn Ads. Gain proficiency in Google Analytics 4 (GA4), learning to track, analyze, and interpret data to make informed marketing decisions.
We'll guide you through setting up and using Google Tag Manager (GTM) to optimize your marketing campaigns. Build a winning content marketing strategy that drives engagement and results, using AI tools to streamline your workflow. Discover the power of email marketing to nurture leads and convert prospects into loyal customers. Finally, get a foundational understanding of building professional websites using WordPress.
This course offers an unparalleled learning experience with 586 detailed video lessons, 57 assignments, 2 quizzes, 2 practice tests, and 7 downloadable resources. Benefit from lifetime access, a supportive student forum, direct access to the instructor for Q&A, and a 30-day money-back guarantee. Transform your career and achieve your digital marketing goals – enroll today!
Curriculum
Google Ads Overview
This section provides a comprehensive introduction to Google Ads, covering account setup, auction dynamics, ad rank and quality score, account structure and navigation, and metrics. You’ll learn to create search campaigns, including assignments focused on campaign creation and keyword selection, and delve into various ad formats and extensions, including responsive search ads, dynamic search ads, and various extensions such as sitelinks and callouts. You will also explore different bidding strategies to optimize your campaigns for maximum ROI. The section concludes with comprehensive assignments to solidify your understanding.
Introduction to Keywords
This section focuses on mastering keyword research, selection, and management within Google Ads. You'll learn different keyword match types, how to utilize negative keywords effectively, and analyze search terms to improve campaign performance. Assignments are included to test your knowledge and ensure practical application.
Introduction To Ads & Extensions
This section provides a detailed exploration of Google Ads formats and extensions. You'll learn to create various ad types like responsive search ads, dynamic search ads, responsive display ads, and call ads. You'll master various extensions – sitelink, call, callout, location, structured snippet, price, promo, app, and lead form extensions – to enhance ad performance. This section also introduces the crucial aspect of keyword insertion and covers countdown and location insertion. Multiple assignments are designed to reinforce your understanding and practical application of these concepts.
Bidding Strategies
Learn various Google Ads bidding strategies to optimize your campaigns for different goals. This section covers manual CPC, maximize clicks, maximize conversions, maximize conversion value, target impression share, target CPA, target ROAS, enhanced CPC, CPM bidding, and CPV bidding. An assignment allows you to apply your knowledge and determine the most suitable bidding strategy for given scenarios.
Introduction to Display Network
This section explores the Google Display Network, focusing on different targeting options like affinity, demographics, detailed demographics, in-market, life events, topic, placement, keywords, custom audiences, and combined audiences. You will learn to create standard display campaigns and an assignment will test your ability to apply these targeting methods effectively.
Introduction to Conversion Tracking
This section explains the importance of conversion tracking and demonstrates how to set it up for websites and apps. You will also learn about phone call conversions and attribution modeling. An assignment helps you to practice setting up conversion tracking effectively.
Introduction to Remarketing
This section introduces remarketing strategies in Google Ads. You’ll learn about the Audience Manager, creating remarketing campaigns, targeting app users, implementing YouTube remarketing, utilizing customer lists and custom combinations, and leveraging Google Analytics data for improved targeting. An assignment challenges you to build a targeted remarketing campaign.
Introduction to Video Ads
This section covers YouTube video ad campaigns, including Instream, Video Discovery, Bumper, 15-second non-skippable, ad sequence, and target frequency campaigns. You'll also learn about audio ads. Multiple assignments will challenge your ability to create various video ad strategies.
Introduction to Shopping Ads
Learn how to set up Shopping Ads, covering Google Merchant Center account setup and Google for Retail account creation. The section provides a detailed guide on creating Shopping Ads campaigns.
Introduction to Performance Max, Mobile App Campaign, Smart Campaign, Demand Gen Campaign
This section covers advanced Google Ads topics: creating Performance Max campaigns, Universal App Campaigns, Smart Campaigns, and Demand Gen Campaigns, alongside relevant assignments for practical application.
Introduction to Reports, Shared Library, Bulk Actions, Budgets & Bidding, Planning, and More Tools
This section delves into advanced Google Ads features, including predefined and custom reports, the shared library (audience manager, location groups, exclusion lists, asset library, brand lists), bulk actions (rules and scripts), budgets and bidding, campaign planning, and various other tools like Google Tag, content suitability, ad customizers, page feed, and dynamic ad feed. Assignments help reinforce these crucial elements of Google Ads management.
Google Ads with Google Gemini AI, Drafts & Experiments, and Billing
This section covers the latest Google Ads features using AI, managing drafts and experiments, and understanding billing options.
Introduction to Google Ads Editor and Manager Accounts
This section explains how to use Google Ads Editor for efficient campaign management and details manager accounts for multi-account management.
Google Ads Online Resources and Certifications
This section lists additional Google Ads online resources, including the Help Center and blog, and details the path towards Google Ads certifications.
Facebook Marketing
This section provides a comprehensive introduction to Facebook marketing, covering page creation, content posting, engagement strategies, and the differences between likes and followers. It also includes an assignment for practical application.
Introduction to the Community
This section teaches you how to build and grow an online community, including choosing the right tools, creating engaging content, and using analytics for growth.
Facebook Ads Basics
This section explains how Facebook ads work, their structure, key metrics, and account navigation. An assignment will test your understanding of the fundamentals.
Facebook Ads Campaign Creation
This section details the process of creating Facebook ad campaigns, covering campaign objectives, budget management, audience targeting, ad creatives, and A/B testing. An assignment is included to practice campaign creation.
Facebook Pixel Setup, Ads Bidding, Custom Audiences, Video, Lead Gen, App, Brand, Traffic, and Sales Campaigns
This section covers setting up the Facebook pixel, different bidding strategies, creating custom audiences, and creating various campaign types such as video, lead generation, app promotion, brand awareness, traffic generation, and sales campaigns. Each section includes assignments for practical application and to solidify your understanding of these various campaign types.
Facebook Business Manager, Ads Policies, Tailored Campaigns, E-Commerce, Tools, Reports, Billing and Certification
This section covers managing your Facebook ad accounts through Business Manager, understanding Facebook's ad policies, creating tailored campaigns, utilizing Facebook ads for e-commerce, and employing various Facebook ad tools, reports, billing options, and the certification process. Assignments and a quiz help you put your knowledge to the test.
Microsoft Ads Overview
This section introduces Microsoft Advertising, covering account setup, structure, metrics, navigation, and search campaign creation. Assignments help you practically apply the learning.
Introduction to Keywords, Ads & Extensions, and Bidding
This section covers keyword research, selection, match types, negative keywords, and search terms in Microsoft Ads. It also explores ad formats, extensions, and various bidding strategies, with assignments to reinforce learning.
Introduction to Microsoft Audience Network, UET and Conversion Tracking, and Remarketing
This section covers the Microsoft Audience Network, Universal Event Tracking (UET) tag setup, offline conversions, and remarketing strategies, with corresponding assignments to practice these techniques.
Introduction to Shopping Ads, Mobile App Campaign, Reports, Shared Library, Bulk Actions, Planning, and More Tools
This section details Microsoft Advertising’s Shopping Ads, mobile app campaigns, reporting features, shared library functionalities, bulk actions, campaign planning, and advanced tools with assignments for practical application.
Experiments, Billing, Agency Management, and Resources
This section covers setting up experiments, managing billing, agency account management, and accessing various Microsoft Advertising resources.
Microsoft Ads Certifications and Practice Tests
This section helps you prepare for Microsoft Advertising certifications through practice tests.
LinkedIn Ads Overview
This section provides a comprehensive introduction to LinkedIn Ads, covering account setup, ad auction dynamics, account structure, metrics, and website visits campaign creation. Assignments test your practical understanding.
Ad Formats, Bidding Strategy, Audience Templates, Conversion Tracking, and Retargeting
This section covers various LinkedIn ad formats, bidding strategies, audience templates, conversion tracking methods, and retargeting techniques with assignments to practice application.
Lead Gen, Dynamic Ad, Carousel Image Ad, Conversation Ad, Message Ad, Document Ad, Video Ad, Event Ad, Direct Sponsored Content, Reports, Billing, Business Manager, and Certification
This section explores advanced LinkedIn ad campaign types, including lead generation, dynamic ads, carousel image ads, conversation ads, message ads, document ads, video ads, event ads, and direct sponsored content, along with reporting, billing, business manager overview, and the certification process. Assignments are included to build practical proficiency.
SEO Introduction, The Basics, Create Your Site, Keyword Research, Content Creation, Onpage SEO, Offpage SEO, and Technical SEO
This section begins with an introduction to SEO, covering fundamental concepts, creating a website, keyword research strategies, content creation, on-page optimization, off-page link-building strategies, and critical technical SEO aspects, including setup of Google Search Console and Google Analytics. Several assignments and practice tests are incorporated to help put your SEO knowledge into practice.
Speeding Up Your Wordpress Website, User Experience, Google Algorithms, Measuring Progress, Levelling Up SEO Knowledge, Manual SEO Audits, Competitor Research, URL Structure for SEO, Google Analytics for SEO, Google Search Console, Finding & Removing Duplicate Content, How To Get .edu Links, Other SEO Backlink Strategies, and Local Google SEO
This section focuses on improving website speed, understanding user experience, learning about relevant Google algorithms, measuring SEO progress, advancing SEO knowledge, conducting manual SEO audits, researching competitors, optimizing URL structure, using Google Analytics for SEO, mastering Google Search Console tools, removing duplicate content, obtaining .edu backlinks, exploring different link-building strategies, and implementing local Google SEO strategies. Assignments and practice tests are integrated to solidify your practical SEO skills.
Email Marketing
This section comprehensively covers email marketing, from setting up your MailerLite account to building your email list, crafting effective lead magnets, managing subscribers, building landing pages, creating effective subscription forms, setting up email automation, analyzing campaign data, A/B testing, and best practices on when to send emails. The section culminates in several assignments to test your newly learned email marketing skills.
Google Analytics 4
This section provides a complete guide to Google Analytics 4 (GA4), from account setup and installation to analyzing traffic data, understanding key metrics like DAU, WAU, and MAU, setting up goals and tracking conversions, and generating custom reports using Google Looker Studio. Assignments assess your comprehension and application of GA4.
Google Tag Manager
This section provides a detailed walkthrough of Google Tag Manager (GTM), starting with installation across various platforms (Wix, WordPress, Shopify, Squarespace), setting up essential tags (GA4, Google Ads Remarketing, Facebook Pixel), and configuring triggers and variables. You'll learn to implement various tracking mechanisms like time triggers, scroll depth tracking, click tracking, and conversion tracking. Finally, you will learn about using the Data Layer. The section concludes with a practical assignment to test your GTM skills.
Content Marketing with AI
This section explores content marketing strategies, including defining your brand and target audience, creating engaging content, and promoting it effectively. It also features a detailed guide on leveraging ChatGPT and other AI tools to streamline your content creation process across different platforms, including articles, videos, podcasts, and social media. The section highlights how to improve social media engagement and shows how to utilize different marketing techniques to promote your content.
WordPress Website Development
This section introduces website development basics using WordPress. You'll learn about choosing domain names and web hosting, installing WordPress, selecting and customizing themes, and creating pages and posts.