AI-Driven Product Development & Data Mastery

What you will learn:

Master AI-powered tools (ChatGPT, Gemini, Copilot) for data analysis and product management.
Develop innovative product concepts and effective go-to-market strategies.
Boost product growth through data-driven marketing campaign optimization.
Communicate data insights effectively through compelling storytelling.
Build strong data analysis foundations, incorporating AI-powered Excel features.
Navigate ethical considerations in AI development and deployment.
Master the product development lifecycle using Agile, Scrum, and PMP methodologies.
Optimize product monetization through data analysis and strategic marketing.

Description

Ready to revolutionize your product development and data analysis strategies with the power of Artificial Intelligence? This comprehensive masterclass provides a practical, hands-on approach to leveraging AI tools like ChatGPT, Google Gemini, and Microsoft Copilot to accelerate your product lifecycle, from initial concept to market launch and beyond.

You'll build a strong foundation in data analysis, mastering essential techniques for data collection, cleaning, statistical analysis, and insightful visualization. This course doesn't just cover theory; it's packed with real-world exercises and labs where you'll practice applying AI tools directly. You’ll learn to craft effective AI prompts for market research, competitor analysis, idea generation, and roadmap creation. We'll cover Agile, Scrum, and PMP methodologies to ensure you manage your product journey efficiently.

Furthermore, this program equips you with crucial skills in crafting impactful data narratives, effectively communicating your data-driven insights to stakeholders, and driving informed decision-making across your organization. The curriculum integrates five core modules covering Data Analysis, AI for Product Management, Mastering Product Development, Marketing Data Analytics, and Data Storytelling – providing you with a holistic skillset to thrive in today's AI-driven business landscape. You'll learn to measure the real impact of your product launches, optimize campaigns, and drive sustainable growth.

This course is ideal for product managers, data analysts, marketers, and anyone seeking to integrate cutting-edge AI technologies into their workflows. Unlock the secrets to building successful AI-powered products and becoming a true industry innovator. Learn from Dr. Alex Amoroso, a seasoned expert in research methodologies, strategy formulation, and product development, guided by her extensive experience in both academia and the business world. The MTF Institute of Management, Technology and Finance, a globally recognized institution, backs this program, ensuring quality and relevance in the ever-evolving world of technology and business.

This course includes promotional material for other courses from the instructor.

Enroll now and embark on your journey to becoming an AI-powered product visionary!

Curriculum

Introduction

This introductory section sets the stage for the entire course. The "Presentation" lecture provides a brief overview, while the "Welcome to MTF" lecture offers an introduction to the MTF Institute, its mission, and resources available to students. This sets the groundwork for the subsequent, in-depth modules.

Data Analyst: Professional Certificate in Data Analysis

This module provides a comprehensive foundation in data analysis. Lectures cover data collection, cleaning, preparation, exploratory data analysis (EDA), statistical analysis, visualization, predictive analytics, interpretation, and reporting. It also addresses data privacy and ethics, introduces essential tools and software, and guides you through building a data analyst portfolio and navigating the job market. Specific topics include AI-powered Excel features using Gemini and Copilot, and practical exercises reinforce the learned concepts.

ChatGPT for Product Management & Innovation

This module explores the transformative role of ChatGPT in product management. Lectures cover the fundamentals of ChatGPT, its applications in competitive analysis, target audience understanding, idea generation, requirements gathering, documentation automation, roadmap creation, UX design, marketing, and product analytics. It emphasizes ethical AI considerations, including data privacy, intellectual property, bias, and transparency. Practical examples and prompt engineering techniques are integrated throughout the module to enable effective AI utilization.

Master Product Development: From Idea to Market Success

This module delves into the entire product development lifecycle. Lectures cover idea generation, design, prototyping, testing, launch, and life-cycle management, utilizing Agile, Scrum, and PMP methodologies. It emphasizes go-to-market strategy, market analysis, value proposition definition, pricing, marketing mix, customer acquisition, retention, post-launch optimization, and relevant metrics and analytics. Case studies and best practices are highlighted for practical application.

Data Storytelling: Communicating Data Insights Effectively

This module focuses on effective communication of data insights. Lectures cover visual perception principles, visual selection, design for clarity, guiding audience attention, narrative structuring, and the creation of compelling data stories. Case studies illustrate successful storytelling approaches, and the module emphasizes transforming complex data into engaging and actionable narratives for various stakeholders.

Bonus Section: Next Steps

This brief bonus section offers concluding advice and guidance for students to further their learning and career progression after completing the masterclass.