AI-Powered Marketing Strategy: Master Data-Driven Techniques & Tools

What you will learn:

Master the fundamentals of marketing strategy development.
Learn how to map the customer journey, identify customer segments, and build buyer personas.
Gain proficiency in conducting market research using both traditional methods and AI-powered tools.
Explore cutting-edge AI tools for competitor analysis, social media listening, and customer sentiment analysis.
Develop the ability to define clear, specific, measurable, achievable, relevant, and time-bound (SMART) goals for your marketing campaigns.
Gain expertise in implementing AI-powered chatbots, programmatic advertising, and marketing automation.
Cultivate the skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success.
Learn to develop effective marketing tactics, select appropriate channels, and allocate resources strategically for maximum impact.

Description

Marketing in the digital age is all about data and technology. This course will equip you with the knowledge and skills to build winning marketing strategies, utilizing the power of AI to maximize your results.

We'll delve into fundamental marketing concepts like understanding your target audience and crafting compelling value propositions. But we go beyond the basics, showing you how to leverage AI to analyze data, predict customer behavior, automate tasks, and personalize campaigns.

Discover how AI tools like Jasper AI, Grammarly AI, Salesforce Einstein, and ChatGPT can revolutionize your marketing efforts. Learn how to implement these tools and unlock the potential of data-driven marketing.

This course is perfect for aspiring and experienced marketers, entrepreneurs, and anyone looking to enhance their marketing skills. Get ready to:

Master the core principles of marketing, including the 4Ps.
Learn from an industry professional with real-world experience.
Develop a comprehensive marketing skillset, from market research to content creation.
Boost your career prospects and stay ahead of the curve in the ever-evolving marketing landscape.

Join us and discover how AI can transform your marketing strategy, leading to impactful campaigns and achieving your business goals. It's time to embrace the future of marketing!

Curriculum

Introduction

This introductory section lays the groundwork for the course, starting with a welcome and an overview of the instructor's experience. You'll gain a clear understanding of what constitutes a marketing strategy and explore the key differences between strategy and process. We'll also distinguish between the marketing strategy and the marketing plan, setting the stage for a comprehensive understanding of effective marketing.

Market Research

Dive into the essential marketing mix (4Ps) and learn how to determine the right pricing for your products or services. You'll discover the importance of knowing your product inside and out and strategize for effective distribution channels. The section explores the role of promotion in driving awareness and interest, culminating in a quiz designed to test your understanding of market research fundamentals.

Target Audience & Buyer Personas

This section focuses on defining your target audience and creating detailed buyer personas. Explore the difference between territory and target market and understand the role of demographics in identifying your ideal customers. Dive into real-world examples like Ferrari, Honda, Volkswagen, and Porsche to illustrate how to effectively analyze demographics. You'll also learn about psychographics, purchase intention, subcultures within your target audience, and the distinctions between B2B and B2C marketing. This section concludes with a comprehensive quiz to solidify your understanding of target audience and buyer persona development.

Competitive Analysis

Learn the art of knowing your rivals and conducting effective competitive content audits. Explore how to analyze competitor websites and social media strategies, gaining valuable insights into their strengths, weaknesses, and market positioning. This section provides a practical framework for understanding your competitive landscape and identifying opportunities for differentiation.

Key Messaging

Uncover the importance of clear and concise key messaging in marketing. This section delves into the fundamental features of key messaging, providing you with the tools to craft compelling messages that resonate with your target audience. You'll understand how to articulate your brand's unique value proposition and effectively communicate it across different channels.

Choosing Your Marketing Channels

Explore the diverse landscape of marketing channels, from traditional advertising to word-of-mouth, cold calls to email marketing. This section delves into the differences between guerilla marketing and behavioral marketing, content marketing and social media, and inbound versus outbound marketing. You'll gain a comprehensive understanding of the top 10 marketing channels to dominate in 2024, enabling you to make strategic decisions about where to allocate your marketing resources.

Creating & Tracking KPI's

Learn the importance of setting SMART goals and defining key performance indicators (KPIs) to track the success of your marketing campaigns. Explore the distinction between acquisition and upselling metrics, understanding the different goals and measurements associated with each. This section provides a framework for developing data-driven marketing strategies that can be effectively measured and evaluated.

Letting AI Do The Work

This section dives deep into the world of AI-powered marketing tools. Compare the capabilities of ChatGPT and Gemini, two popular AI language models, and explore 10 essential AI tools that can revolutionize your marketing efforts. This section explores the top 10 ways AI can empower your business in 2024, providing practical examples and insights into how to leverage AI for maximum impact.

Extra

This section provides a comprehensive overview of various business frameworks and models that can be applied to your marketing strategy. Learn about the Business Model Canvas, AIDA model, GOSPA framework, and MVP (Minimum Viable Product). Explore the concepts of SPIN selling and NEAT selling, and discover techniques for building confidence and finding joy in your work. This section also delves into motivational principles for entrepreneurs and explores frameworks for managing change, decision-making, and strategic planning.

Some Shorts To Get You Inspired

This section offers short motivational videos to inspire you as you embark on your marketing journey. Explore topics like unseen momentum, achieving alignment, and achieving business success. These concise videos provide quick bursts of motivation and reinforce the key takeaways from the course.