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Easy Learning with All-in-One 2025 Course: SEO, Paid Ads, GTM, Web Dev, Content
Marketing > Digital Marketing
38 h
£14.99 Free
4.8 ★★★★★
10103 students

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Language: English

Sale Ends: 12 Oct

Future-Proof Your Marketing: The 2025 Digital Marketing Masterclass

What you will learn:

  • SEO Fundamentals
  • PPC Advertising
  • Email Marketing Essentials
  • Google Analytics 4 (GA4) Mastery
  • Google Tag Manager (GTM) Expertise
  • Website Development Essentials
  • Campaign Optimization
  • Current Marketing Trends
  • Marketing Analytics & Reporting
  • Audience Targeting & Segmentation
  • Content Marketing Strategy

Description

Become a Digital Marketing Expert in 2025 and Beyond

This isn't just another digital marketing course; it's your complete roadmap to mastering the ever-evolving landscape of online marketing. We go beyond the surface, equipping you with the practical skills and in-depth knowledge you need to thrive in a competitive market. This comprehensive program covers all the key areas: Paid Advertising, Search Engine Optimization, Google Analytics 4, Google Tag Manager, Email Marketing, AI-powered Content Strategy, and essential WordPress Website Development.

What You Will Gain:

Imagine confidently launching successful paid advertising campaigns across Google, Facebook, Microsoft, and LinkedIn. Picture driving organic traffic with a laser-focused SEO strategy, precisely targeting your ideal customers. Visualize harnessing the power of data with Google Analytics 4 and Google Tag Manager to make intelligent, data-driven decisions. Envision creating compelling content effortlessly with AI, building a thriving online community, and designing engaging websites with WordPress. This all-encompassing curriculum makes it possible.

Course Highlights:

  • 601+ High-Definition Video Lessons: Step-by-step instruction, covering every aspect of digital marketing in detail.
  • 57+ Hands-On Assignments: Real-world application of concepts, strengthening your understanding and building your portfolio.
  • Quizzes and Practice Exams: Regular assessments to ensure you're mastering the material and track your progress.
  • Lifetime Access: Learn at your own pace, revisit the lessons whenever you need a refresher.
  • 30-Day Money-Back Guarantee: Enroll risk-free, confident in your investment.
  • Supportive Community: Connect with fellow students, share insights, and get support.
  • Expert Instructor Support: Direct access to the instructor for personalized guidance.

Module Deep Dive: From foundational SEO principles to advanced paid advertising strategies, Google Tag Manager mastery, and email marketing automation, you’ll be fully equipped to handle any digital marketing challenge. The course also features dedicated modules on AI-driven content creation and building high-performing WordPress websites. We'll cover certification prep for major platforms to validate your expertise and boost your career prospects.

Don't wait. Start your journey to becoming a top-tier digital marketing professional today!

Curriculum

Google Ads Overview

This section provides a comprehensive introduction to Google Ads, covering account setup, auction dynamics, ad rank and quality score, account structure and navigation, search campaign creation, keyword research (including keyword planner tool usage, match types, and negative keywords), various ad formats (Responsive Search Ads, Dynamic Search Ads, Responsive Display Ads, etc.), bidding strategies (Manual CPC, Maximize Clicks, Maximize Conversions, etc.), Display Network targeting, conversion tracking, remarketing, and video ad campaigns (In-stream, In-feed, Bumper, etc.). It also includes sections on shopping ads, Performance Max campaigns, mobile app campaigns, smart campaigns, demand generation campaigns, reporting, the shared library (audience manager, location groups, etc.), bulk actions, budgets and bidding, planning, additional tools (Google Tag, content suitability, etc.), Google Gemini AI integration, drafts and experiments, billing, Google Ads Editor, manager accounts, online resources, and Google Ads certifications. Assignments reinforce key concepts through practical exercises.

Facebook Marketing

This module provides a detailed look at Facebook marketing. It begins by explaining why Facebook is valuable for marketing, covering the creation and optimization of Facebook Pages and profiles. You'll learn how to post effectively, grow your page, and understand the difference between likes and followers. The module then delves into the mechanics of Facebook Ads, including account setup, campaign objectives, budgeting, scheduling, audience targeting, ad creative creation, A/B testing, Pixel setup, bidding strategies, Custom Audiences (Website Visitors, Email Lists, Lookalike Audiences), video campaigns, lead generation campaigns, app campaigns, and brand and sales campaigns. There's also coverage of Facebook Business Manager, ad policies, tailored campaigns, e-commerce tools, automated rules, experiments, and advanced reporting. Numerous assignments and a final quiz test your knowledge.

Microsoft Ads Overview

This section offers a thorough examination of Microsoft Ads, paralleling the Google Ads structure. It begins with account setup, campaign creation, keyword research, ad formats, and various extension types. It covers bidding strategies, audience network targeting, Universal Event Tracking (UET) tag implementation and conversion tracking, remarketing, shopping ads, mobile app campaigns, reporting, shared library elements, bulk actions, and planning tools. The section concludes with sections on billing, agency management, resources, practice tests, and certifications, ensuring a complete understanding of the Microsoft Ads platform. Assignments are integrated throughout.

LinkedIn Ads Overview

This module provides a comprehensive understanding of LinkedIn Ads. You'll learn about account setup, ad formats (single image, carousel, video, document, etc.), bidding strategies, audience templates, conversion tracking, retargeting, lead generation campaigns, dynamic ads, and campaign creation for various ad types. The module also covers reporting, billing, Business Manager usage, and certification preparation. Assignments provide hands-on practice with the platform.

SEO Fundamentals

This section covers the fundamentals of SEO. You'll learn about on-page and off-page optimization techniques, keyword research, content creation strategies, technical SEO best practices, user experience optimization, Google algorithm updates, and measurement techniques. The curriculum also includes sections on manual SEO audits, competitor analysis, URL structure, using Google Analytics and Search Console for SEO purposes, finding and removing duplicate content, acquiring .edu backlinks, additional link building strategies (including meme marketing), and local SEO and Google Map ranking. Assignments are incorporated to solidify learning.

Email Marketing

This comprehensive module covers email marketing strategies from start to finish. You'll learn how to create a MailerLite account, identify customer needs, build your email list using various strategies, create effective lead magnets (eBooks, video series, PDFs), manage subscribers, build effective landing pages and subscription forms, plan and implement email automation sequences, analyze campaign data, and conduct A/B testing. The module also covers anti-spam policies, best practices for email style, mobile optimization, and personalization techniques. Assignments reinforce each key step.

Google Tag Manager

This section is dedicated to Google Tag Manager (GTM). You'll learn about GTM's purpose, installation methods across various platforms (Wix, WordPress, Shopify, Squarespace), interface navigation, best practices, essential tag setups (Google Analytics 4, Google Ads Remarketing, Facebook Pixel), testing and debugging, advanced tracking techniques (time-triggered tags, scroll distance tracking, click tracking, conversion tracking), variables and triggers, and implementing GA4 event tags. The module concludes with a practical assignment, testing your GTM proficiency.

Content Marketing with AI

This module explores content marketing strategies and leverages AI tools like ChatGPT. You'll define your brand, target audience, and content marketing funnel. It covers various content formats, ideation systems, repurposing content, and tips for creating high-quality content across different formats (written, video, audio, social media). The module also addresses content promotion strategies, measuring results, and using ChatGPT for keyword research, content creation, headline generation, social media post creation, and podcast planning. The course covers a wide range of applications, from creating articles and video scripts to improving YouTube captions and generating podcast ideas.

WordPress Website Development

This module provides an introduction to website development using WordPress. You'll learn about domain names, web hosting, WordPress installation, theme selection and customization, menu creation, and content creation (posts and pages). The module emphasizes using AI to streamline the website creation process, allowing you to quickly build professional-looking websites.

Concluding Section

A concluding section thanking the student for their participation.

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